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IntroducBon	
  to	
  	
  
The	
  Connected	
  Business	
  
Chris	
  Haddad	
  
VP	
  Pla&orm	
  Evangelism	
  
Twi3er	
  @	
  cobiacomm	
  
h3p://blog.cobia.net/cobiacomm	
  

Last Updated: Jan. 2014
About	
  the	
  Presenter	
  
๏ 

Chris	
  Haddad	
  

๏ 

๏ 

Learn	
  more	
  about	
  me	
  

๏ 

๏ 

VP	
  Pla&orm	
  Evangelism	
  

www.linkedin.com/in/cobiacomm/	
  

Follow	
  me	
  

๏ 
๏ 

h3p://blog.cobia.net/cobiacomm	
  

๏ 

2	
  

@cobiacomm	
  on	
  Twi3er	
  

On	
  Google+	
  too	
  
 
A	
  Connected	
  Business	
  Environment
	
  
Complex	
  and	
  Dynamic
	
  

http://wso2.com/landing/enabling-the-connected-business
Connected	
  Business	
  Community	
  
Dynamics	
  
• Ecosystem	
  InteracBons	
  
• Ad	
  hoc	
  groups	
  
• Self-­‐SelecBon	
  and	
  Social	
  
• Mobile	
  

• Contextual	
  ConnecBons	
  
• Personalized	
  
• Massively	
  Data	
  Driven	
  
3/6/14	
  

4	
  
SituaBonal	
  Context:	
  Traffic	
  Example	
  
{incidents: [	

{impacting: false,	

eventCode: 0,	

iconURL: "http://...",	

lat: 38.743999,	

shortDesc: "Exit ramp closed on I 95...",	

type: 1,	

severity: 0,	

fullDesc: "In NEWINGTON exit ramp
closed on I-95 ...",	

startTime: "2010-02-21T00:14:07",	

lng: -77.188004,	

id: "368598263",	

endTime: "2010-02-27T05:04:19"	

},	

Image source: http://www.directoryofnewyorkcity.com/blog/2009/05/how-to-find-parking-in-new-york-city/	

Real-time traffic map: http://www.mapquestapi.com/traffic/
Embrace	
  Contextual	
  PersonalizaBon	
  
Tenant / Consumer Personalization Dimensions	

๏ 

InformaBon	
  access	
  privileges	
  

๏ 

InformaBon	
  aggregaBon	
  and	
  composiBon	
  

๏ 

Social	
  network	
  access	
  privileges	
  

๏ 

Business	
  processes	
  and	
  rules	
  

๏ 

Service	
  levels	
  and	
  Quality	
  of	
  Service	
  

๏ 

Security	
  policies	
  

๏ 

MoneBzaBon	
  rates	
  
Forces	
  Driving	
  IT	
  Business	
  Re-­‐design	
  
Mobility, Internet of Everything, and 	

Ecosystem Business Models
8	
  
Become	
  a	
  More	
  Connected	
  Business
	
  

Reduce	
  
interac/on	
  
fric/on	
  and	
  cost	
  
	
  

Accelerate	
  
interac/ons	
  
inside	
  and	
  
outside	
  the	
  
organiza/on	
  
	
  

Increase	
  
engagement	
  and	
  
enhance	
  
produc/vity	
  	
  	
  	
  
	
  

Sense	
  	
  
business	
  ac/vity	
  
and	
  	
  
automa/cally	
  
adapt	
  
	
  

http://wso2.com/landing/enabling-the-connected-business
Connected	
  Business	
  
	
  
Reference	
  Architecture
	
  
Key	
  Connected	
  Business	
  Components:
	
  
API,	
  App	
  Factories,	
  Big	
  Data,	
  and	
  Stores
	
  
Typical	
  IT	
  business	
  use-­‐case
	
  
๏  New

SOA strategy [Embrace mobile and expose API]	


๏  Leverage
๏  Build
๏  Use

the existing IT infrastructure 	


new business services 	


externally available services / APIs	


๏  Expose
๏  Make

business services / APIs internally/externally 	


the system enterprise ready
AcBon	
  Step:	
  Integrate	
  

13	
  
AcBon	
  Step:	
  Expose	
  Services	
  As	
  APIs	
  

14	
  
AcBon	
  Step:	
  Don t	
  Loose	
  Control	
  

15	
  
AcBon	
  Step:	
  Monitor	
  And	
  Analyze	
  
๏ 

๏ 

Take	
  decisions	
  in	
  real	
  Bme	
  
through	
  Complex	
  Event	
  
Processing	
  

๏ 

16	
  

Monitor	
  millions	
  of	
  events,	
  
leveraging	
  highly	
  scalable	
  NoSQL	
  
database	
  
Common	
  Events	
  Collector	
  	
  

๏ 

Create	
  dashboards	
  for	
  both	
  
technical	
  and	
  business	
  monitoring	
  
Insight	
  Architecture	
  

17	
  
AcBon	
  Step:	
  Publish	
  and	
  Socialize	
  

18	
  
Enterprise	
  Mobility	
  Experience	
  

19	
  
AcBon	
  Step:	
  Adopt	
  Unified,	
  Full	
  Life	
  Cycle	
  
DevOps
	
  
AcBon	
  Step:	
  	
  Accelerate	
  with	
  DevOps	
  PaaS
	
  
Shape	
  the	
  Cloud
	
  
How	
  do	
  you	
  build	
  a	
  
Connected	
  Business?	
  
	
  
Adopt New IT delivery models	


•  API-centric and Service-Oriented Architecture	

•  Mobile	

•  Cloud Integration	

•  Cloud-Native and Cloud-Aware Platforms	

•  DevOps	

•  BigData
Connected	
  Business	
  SoluBon	
  Architecture
	
  
	
  
How	
  do	
  you	
  build	
  an	
  
	
  
Integrated	
  Business
	
  
Accelerate interactions inside and outside the organization	

Action Plan	


1. 

Deliver self-service applications enabling customers to connect and view available products,
inventory, and transaction status.	


2. 

Publish APIs exposing data/process and enabling connection 	


3. 

Deliver automated notifications based on business activity (triggered by messages, transaction
execution, and data state changes)	


• 

Use case 1 above maps to WSO2 AS, WSO2 UES	


• 

Use case 2 above maps to WSO2 APIM	


• 

Use case 3 above maps to WSO2 ESB, WSO2 CEP, and WSO2 BAM
How	
  do	
  you	
  build	
  an	
  
	
  
Accessible	
  Business
	
  

Reduce interaction friction and cost 	

Action Plan	


1.  Publish APIs	

2.  Offer developer portals and developer self-service	

3.  Create mobile applications 	

• 

Use case 1 and 2 above maps to WSO2 APIM	


• 

Use case 3 above maps to WSO2Mobile
How	
  do	
  you	
  build	
  a	
  
CollaboraBve	
  Business
	
  
Increase engagement and enhance productivity by improving the collaboration experience  	


Connected business participants more effectively collaborate by advancing their
collaboration environment from:	


1. 

Static reports towards  Dynamic analytic dashboards	


2. 

Email  towards  Activity Stream Feeds	


3. 

File folders towards Workspaces	


4. 

Batch data transfer towards Event Streams 	


• 

Use case 1 and 2 above maps to WSO2 UES	


• 

Use case 3 maps to WSO2 App Factory	


• 

Use case 4 maps to WSO2 BAM
How	
  do	
  you	
  build	
  an	
  
	
  
AdapBve	
  Business
	
  
Sense business activity and automatically adapt	

Action Plan	


1. 
2. 
3. 

Capture business activity	

Deliver automated notifications to stakeholders and systems based on
business activity (triggered by messages, transaction execution, and data
state changes), stakeholder accountability, and authority. 	

Automatically adapt business process execution based on events and current
conditions 	


• 

Use case 1 maps to WSO2 BAM	


• 

Use case 2 maps to WSO2 CEP and ESO2 BAM	


• 

Use case 3 maps to WSO2 BPM
IntegraBon	
  Performance	
  Metrics	
  
• 

Foundational	


• 
• 

Optimization	


• 
• 

Time to Market	


Portfolio Efficiency	


Transformational	


• 

Productivity
How	
  do	
  you	
  measure?	
  	
  
Enterprise	
  SOA	
  &	
  API	
  IntegraBon	
  Success	
  

• 

Reach	


• 
• 
• 

Number of Consumers	

Data and Transaction Breadth	


Impact	


• 
• 
• 

Aggregate Usage	

Usage per Consumer	


Revenue	


• 

Direct and Indirect Revenue	


• 

Operating Margin / Net Margin
New	
  
	
  
Connected	
  Business	
  
	
  
Results
	
  
Measurements	

•  Industry Ecosystems	

•  Community and Context	

•  Decreased time to market	

	


Agility Attributes	

•  Open Collaboration	

•  Micro-iterations	

•  User-led innovation
Recommended	
  Reading	
  
๏ 

The	
  Path	
  to	
  Responsive	
  IT	
  
๏ 

๏ 

DevOps	
  Meets	
  ALM	
  in	
  the	
  Cloud	
  
๏ 

๏ 

h3p://wso2.com/whitepapers/devops-­‐meets-­‐alm-­‐in-­‐the-­‐cloud-­‐cloud-­‐devops-­‐paas	
  

Cloud-­‐NaBve	
  Advantage	
  
๏ 

๏ 

h3p://wso2.com/whitepapers/the-­‐path-­‐to-­‐responsive-­‐it	
  

h3p://wso2.com/whitepapers/cloud-­‐naBve-­‐advantage-­‐mulB-­‐tenant-­‐shared-­‐container-­‐paas	
  

PromoBng	
  Service	
  Re-­‐use	
  with	
  API	
  Management	
  
๏ 

h3p://wso2.com/whitepapers/promoBng-­‐service-­‐reuse-­‐within-­‐your-­‐enterprise-­‐and-­‐
maximizing-­‐soa-­‐success	
  
Business	
  Model	
  

33	
  
Contact	
  us	
  !	
  

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Introduction to the Connected Business

  • 1. IntroducBon  to     The  Connected  Business   Chris  Haddad   VP  Pla&orm  Evangelism   Twi3er  @  cobiacomm   h3p://blog.cobia.net/cobiacomm   Last Updated: Jan. 2014
  • 2. About  the  Presenter   ๏  Chris  Haddad   ๏  ๏  Learn  more  about  me   ๏  ๏  VP  Pla&orm  Evangelism   www.linkedin.com/in/cobiacomm/   Follow  me   ๏  ๏  h3p://blog.cobia.net/cobiacomm   ๏  2   @cobiacomm  on  Twi3er   On  Google+  too  
  • 3.   A  Connected  Business  Environment   Complex  and  Dynamic   http://wso2.com/landing/enabling-the-connected-business
  • 4. Connected  Business  Community   Dynamics   • Ecosystem  InteracBons   • Ad  hoc  groups   • Self-­‐SelecBon  and  Social   • Mobile   • Contextual  ConnecBons   • Personalized   • Massively  Data  Driven   3/6/14   4  
  • 5. SituaBonal  Context:  Traffic  Example   {incidents: [ {impacting: false, eventCode: 0, iconURL: "http://...", lat: 38.743999, shortDesc: "Exit ramp closed on I 95...", type: 1, severity: 0, fullDesc: "In NEWINGTON exit ramp closed on I-95 ...", startTime: "2010-02-21T00:14:07", lng: -77.188004, id: "368598263", endTime: "2010-02-27T05:04:19" }, Image source: http://www.directoryofnewyorkcity.com/blog/2009/05/how-to-find-parking-in-new-york-city/ Real-time traffic map: http://www.mapquestapi.com/traffic/
  • 6. Embrace  Contextual  PersonalizaBon   Tenant / Consumer Personalization Dimensions ๏  InformaBon  access  privileges   ๏  InformaBon  aggregaBon  and  composiBon   ๏  Social  network  access  privileges   ๏  Business  processes  and  rules   ๏  Service  levels  and  Quality  of  Service   ๏  Security  policies   ๏  MoneBzaBon  rates  
  • 7. Forces  Driving  IT  Business  Re-­‐design   Mobility, Internet of Everything, and Ecosystem Business Models
  • 9. Become  a  More  Connected  Business   Reduce   interac/on   fric/on  and  cost     Accelerate   interac/ons   inside  and   outside  the   organiza/on     Increase   engagement  and   enhance   produc/vity           Sense     business  ac/vity   and     automa/cally   adapt     http://wso2.com/landing/enabling-the-connected-business
  • 10. Connected  Business     Reference  Architecture  
  • 11. Key  Connected  Business  Components:   API,  App  Factories,  Big  Data,  and  Stores  
  • 12. Typical  IT  business  use-­‐case   ๏  New SOA strategy [Embrace mobile and expose API] ๏  Leverage ๏  Build ๏  Use the existing IT infrastructure new business services externally available services / APIs ๏  Expose ๏  Make business services / APIs internally/externally the system enterprise ready
  • 14. AcBon  Step:  Expose  Services  As  APIs   14  
  • 15. AcBon  Step:  Don t  Loose  Control   15  
  • 16. AcBon  Step:  Monitor  And  Analyze   ๏  ๏  Take  decisions  in  real  Bme   through  Complex  Event   Processing   ๏  16   Monitor  millions  of  events,   leveraging  highly  scalable  NoSQL   database   Common  Events  Collector     ๏  Create  dashboards  for  both   technical  and  business  monitoring  
  • 18. AcBon  Step:  Publish  and  Socialize   18  
  • 20. AcBon  Step:  Adopt  Unified,  Full  Life  Cycle   DevOps  
  • 21. AcBon  Step:    Accelerate  with  DevOps  PaaS  
  • 23. How  do  you  build  a   Connected  Business?     Adopt New IT delivery models •  API-centric and Service-Oriented Architecture •  Mobile •  Cloud Integration •  Cloud-Native and Cloud-Aware Platforms •  DevOps •  BigData
  • 24. Connected  Business  SoluBon  Architecture    
  • 25. How  do  you  build  an     Integrated  Business   Accelerate interactions inside and outside the organization Action Plan 1.  Deliver self-service applications enabling customers to connect and view available products, inventory, and transaction status. 2.  Publish APIs exposing data/process and enabling connection  3.  Deliver automated notifications based on business activity (triggered by messages, transaction execution, and data state changes) •  Use case 1 above maps to WSO2 AS, WSO2 UES •  Use case 2 above maps to WSO2 APIM •  Use case 3 above maps to WSO2 ESB, WSO2 CEP, and WSO2 BAM
  • 26. How  do  you  build  an     Accessible  Business   Reduce interaction friction and cost  Action Plan 1.  Publish APIs 2.  Offer developer portals and developer self-service 3.  Create mobile applications  •  Use case 1 and 2 above maps to WSO2 APIM •  Use case 3 above maps to WSO2Mobile
  • 27. How  do  you  build  a   CollaboraBve  Business   Increase engagement and enhance productivity by improving the collaboration experience   Connected business participants more effectively collaborate by advancing their collaboration environment from: 1.  Static reports towards  Dynamic analytic dashboards 2.  Email  towards  Activity Stream Feeds 3.  File folders towards Workspaces 4.  Batch data transfer towards Event Streams  •  Use case 1 and 2 above maps to WSO2 UES •  Use case 3 maps to WSO2 App Factory •  Use case 4 maps to WSO2 BAM
  • 28. How  do  you  build  an     AdapBve  Business   Sense business activity and automatically adapt Action Plan 1.  2.  3.  Capture business activity Deliver automated notifications to stakeholders and systems based on business activity (triggered by messages, transaction execution, and data state changes), stakeholder accountability, and authority.  Automatically adapt business process execution based on events and current conditions  •  Use case 1 maps to WSO2 BAM •  Use case 2 maps to WSO2 CEP and ESO2 BAM •  Use case 3 maps to WSO2 BPM
  • 29. IntegraBon  Performance  Metrics   •  Foundational •  •  Optimization •  •  Time to Market Portfolio Efficiency Transformational •  Productivity
  • 30. How  do  you  measure?     Enterprise  SOA  &  API  IntegraBon  Success   •  Reach •  •  •  Number of Consumers Data and Transaction Breadth Impact •  •  •  Aggregate Usage Usage per Consumer Revenue •  Direct and Indirect Revenue •  Operating Margin / Net Margin
  • 31. New     Connected  Business     Results   Measurements •  Industry Ecosystems •  Community and Context •  Decreased time to market Agility Attributes •  Open Collaboration •  Micro-iterations •  User-led innovation
  • 32. Recommended  Reading   ๏  The  Path  to  Responsive  IT   ๏  ๏  DevOps  Meets  ALM  in  the  Cloud   ๏  ๏  h3p://wso2.com/whitepapers/devops-­‐meets-­‐alm-­‐in-­‐the-­‐cloud-­‐cloud-­‐devops-­‐paas   Cloud-­‐NaBve  Advantage   ๏  ๏  h3p://wso2.com/whitepapers/the-­‐path-­‐to-­‐responsive-­‐it   h3p://wso2.com/whitepapers/cloud-­‐naBve-­‐advantage-­‐mulB-­‐tenant-­‐shared-­‐container-­‐paas   PromoBng  Service  Re-­‐use  with  API  Management   ๏  h3p://wso2.com/whitepapers/promoBng-­‐service-­‐reuse-­‐within-­‐your-­‐enterprise-­‐and-­‐ maximizing-­‐soa-­‐success