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APIs for the non programmers

Thinking of you.
Customizing the store of the WSO2 API
Manager for the non programmer

Eduardo Basterrechea
Apicultur
CEO

APIcultur.com
te

APIs for the non programmers

Thinking of you.
Customizing the store of
the WSO2 API Manager for
the non programmer

APIcultur.com
aste
te

APIs for the non programmers

APIcultur.com
API
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIs: are not a new
way to do things that I
can do now.

APIcultur.com
te

APIs for the non programmers

APIs: are not only a
new way to do things
that I can do now.

APIcultur.com
te

APIs for the non programmers

API: a way to offer my
knowledge and abilities to
the rest of the world.

APIcultur.com
te

APIs for the non programmers

Everyone has
abilities or
knowledge to
offer
APIcultur.com
te

APIs for the non programmers

API
s
specializa
tion
APIcultur.com

collaboration
te

APIs for the non programmers

specializa
tion

APIcultur.com
te

APIs for the non programmers

collaboration

APIcultur.com
te

APIs for the non programmers

Once upon a time...

APIcultur.com
te

APIs for the non programmers

About 10.000 years ago...

APIcultur.com
te

APIs for the non programmers

In the
earth
lived a
bunch of
different
animals...
APIcultur.com
te

APIs for the non programmers

Some of them have
been living on earth for
millions of years...
APIcultur.com
te

APIs for the non programmers

Crocodiles..
.
55.000.000 years
6 hours under water!
APIcultur.com
te

APIs for the non programmers

Great white
shark...
15.000.000 years
90% of great white
sharks disappeared in
the last 20 years
APIcultur.com
te

APIs for the non programmers

Sabertooth.
..
...competition
with humans
APIcultur.com
te

APIs for the non programmers

Mamuts...
5.000.000 years ago to
5.700 years ago
APIcultur.com
te

APIs for the non programmers

And a
newcomer..
.
APIcultur.com
te

APIs for the non programmers

Who will be the
earth dominant?

APIcultur.com
te

APIs for the non programmers

Why did the human being
win this war?

APIcultur.com
te

APIs for the non programmers

Why did the human being
win this battle?

APIcultur.com
te

APIs for the non programmers

+
APIcultur.com
te

APIs for the non programmers

Other animals collaborate,
but do they have
specialists?

APIcultur.com
te

APIs for the non programmers

You can choose to
specialize and
collaborate or not.

APIcultur.com
te

APIs for the non programmers

But remember what
happened to the guys
who chose not to
collaborate!
APIcultur.com
te

APIs for the non programmers

We are facing a disruptive
change. Sure!

APIcultur.com
te

APIs for the non programmers

To
brea
k
barri
ers
APIcultur.com
APIs for the non programmers

To surpass the limits

te

APIcultur.com
APIs for the non programmers

With a little help of
everybody, of course!

te

APIcultur.com
APIs for the non programmers

But, it’s easy
to use an API?

te

APIcultur.com
te

APIs for the non programmers

From a
develope
rs
point of
view?
APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

From a
end user
point of
view?
APIcultur.com
te

APIs for the non programmers

APIcultur.com
APIs for the non programmers

Could your mother use an

te

APIcultur.com
te

APIs for the non programmers

OAuth JSON
Header Curl REST
APIcultur.com
te

Is it
really

APIs for the non programmers

necessar
y
to know
this?
APIcultur.com
te

APIs for the non programmers

Two cases...

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

Simplify the
process

APIcultur.com
te

APIs for the non programmers

Do we need to
create a huge
consortium of
experts?
APIcultur.com
te

APIs for the non programmers

Not
really!

APIcultur.com
te

APIs for the non programmers

Two basic
ideas:
Lego

Graphical
interface
APIcultur.com
te

APIs for the non programmers

Lego
Connectivity
APIcultur.com
te

APIs for the non programmers

Graphical
interface

Interaction
APIcultur.com
te

APIs for the non programmers

But,…
you’re not
convinced
APIcultur.com
te

APIs for the non programmers

Let’s talk
about
another
example...
APIcultur.com
te

APIs for the non programmers

against

APIcultur.com
te

APIs for the non programmers
@ebaste

Different
times,
different
situations,
but... Let’s play
APIcultur.com
te

APIs for the non programmers

Ipad:
1.000.000
sales in one
month...
APIcultur.com
te

APIs for the non programmers

IBM PC: 5 years to
sell 1.000.000
APIcultur.com
te

APIs for the non programmers

60
x
APIcultur.com
te

APIs for the non programmers

Ipad:
33.000.000
sales in 19
months...
APIcultur.com
te

APIs for the non programmers

IBM PC: 10 years
to sell 33.000.000
APIcultur.com
te

APIs for the non programmers

7x
APIcultur.com
te

APIs for the non programmers

Ipad: 100.000.000
units in
32 months...
APIcultur.com
te

APIs for the non programmers

IBM PC: 15 years
to sell
100.000.000
APIcultur.com
te

APIs for the non programmers

6x
APIcultur.com
te

APIs for the non programmers

6x - 60x
more customers
APIcultur.com
te

APIs for the non programmers

A last opinion...

APIcultur.com
te

APIs for the non programmers

Alan
Kay

APIcultur.com
te

APIs for the non programmers

1973
XPARC Alto
very near
from here
APIcultur.com
te

APIs for the non programmers

The desktop
metaphor...
APIcultur.com
te

APIs for the non programmers

The scroll bar...

APIcultur.com
te

APIs for the non programmers

The ethernet,
(LAN)...
APIcultur.com
te

APIs for the non programmers

The GUI..

APIcultur.com
te

APIs for the non programmers

Laser printing..

APIcultur.com
te

APIs for the non programmers

Icons..

APIcultur.com
te

APIs for the non programmers

Windows..

APIcultur.com
te

APIs for the non programmers

Bitmaps..

APIcultur.com
te

APIs for the non programmers

WYSIWYG..

APIcultur.com
te

APIs for the non programmers

Smalltalk, the
Object Oriented
paradigm
APIcultur.com
te

APIs for the non programmers

The only failure...

APIcultur.com
te

APIs for the non programmers

Every computer user
will be a programmer
APIcultur.com
te

APIs for the non programmers

¿Fail?

APIcultur.com
te

APIs for the non programmers

APIs are simple

APIcultur.com
te

APIs for the non programmers
@ebaste

APIs are very
simple

APIcultur.com
te

APIs for the non programmers

Some ideas to
begin...

APIcultur.com
te

APIs for the non programmers
@ebaste

One
application...

APIcultur.com
te

APIs for the non programmers

One
subscription...

APIcultur.com
te

APIs for the non programmers

The copy paste
experience

APIcultur.com
te

APIs for the non programmers

Test it, use it
for free without
credit card info
or even
registration
APIcultur.com
te

APIs for the non programmers

Every business
owner will be
happy to offer
this at no cost!
APIcultur.com
te

APIs for the non programmers

Every one!

APIcultur.com
te

APIs for the non programmers

Examples, pieces
of code, more
examples…
APIcultur.com
te

APIs for the non programmers

More
advanced...

APIcultur.com
te

APIs for the non programmers

Graphical
interface
APIcultur.com
te

APIs for the non programmers

Connectors

APIcultur.com
te

APIs for the non programmers

Create
their
own APIs
APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com

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