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Wendy
Stephens
Librarian,
Cullman
High
School
Cullman,
Alabama
wstephens@cullmancats.net
h?p://tinyurl.com/teentechtalk

Georgia
Council
of
Media
Organizations









































October
3,
2012
What
do
we
know
about
teen
online
behavior?
What
do
we
know
about
teen
online
behavior?




                             “Middle class teens generally receive their
                             training in ICT (information and
                             communication technology) behavior at
                             home…the students rate themselves as
                             being much more computer-savvy than
                             their parents.”



Harris, F.J. (2012). I found it on the internet: coming of age online. Chicago: ALA.
What
do
we
know
about
teen
online
behavior?

 “Most teens I interviewed joined
 social networks to interact with

friends and peers, often to
 escape structural and social

limitations they faced in other

contexts.”



boyd, d. (2009). Taken out of context: American teen sociality in
  networked places. [doctoral dissertation]
What
do
we
know
about
teen
online
behavior?




“Not only are teens totally wired, but they
are also multitasking, often consuming
several different types of media at once.
Kids and teens reported that they spent 26
percent of their media time using two or
more media simultaneously.”



Goodstein, A. (2007). Totally wired: what teens and tweens are really doing
online. New York: St. Martin’s.
What
do
we
know
about
teen
online
behavior?




Fully 95% of all teens ages 12-17 are now online and 80% of
those online teens are users of social media sites

74% own a desktop or laptop computer




   Brenner, J. (2012) Internet and teens.
What
do
we
know
about
teen
mobile
online

 behavior?



Bulk of teens are 12 or 13 when they get their first cell phone

23% of teens have a smartphone

Half of all American teens have gone online on their mobile
phones in the last 30 days.



   Brenner, J. (2012) Internet and teens.
What
do
we
know
about
teen
online
behavior
an

 social
networking?



3% have an account on Facebook
24% have an account on MySpace
12% have an account on Twitter
7% have an account on a Yahoo site
6% have an account on YouTube
2% have an account on each of the following: Skype,
myYearbook, and Tumblr
1% have an account on Google Buzz

   Brenner, J. (2012) Internet and teens.
Interactive
Content consumption
Content creation
Research
Content consumption
     Research
  Content creation
    Interaction
Content
consumption


Video

Music

Books





Content
consumption:
Video
Content
consumption:
Video
Content
consumption:
Music
Content
Consumption:
Music
Content
Consumption:
Music
Content
Consumption:
Music
Content
Consumption:
Books
Content
Consumption:
Books
Content
Consumption:
Books
Content
Consumption:
Books
Content
consumption:
Books
Content
Consumption:
Books
Content
Consumption:
Books
Content
Consumption:
Books
Content
Consumption:
Books
Content
Consumption:
Books
Research
Research:
New
issues
in
intellectual
honesty




        http://www.franklinparklibrary.org/images/teen/games.jpg
Research:
When
is
cheating
not
cheating?




       http://www.franklinparklibrary.org/images/teen/games.jpg
Research:
Search
Portals
Research:
Search
Portals
Research:
Search
Portals
Online
shopping
as
a
form
of
research,
creativity
Teens
not
brand‑loyal
regarding
electronics,
more
about
functionality
“The
great
Information
Age
is
really
an

  explosion
of
non‑information:
it
is
an

  explosion
of
data…
The
opportunity
is

  that
there
is
so
much
information…
The

  catastrophe
is
that
99%
of
it
isn’t

  meaningful
or
understandable.”

Alice
Yucht,
Alice
in
Infoland,
February
18,

  2011
Interaction




  http://www.flickr.com/photos/kaitlynphotos/1834869406/
“Whether it is texting, Facebook, or Skype, millennials, like
most people, mainly use technology as a tool for
communication.”
Interaction
“Today's high-school and college students got their first email account at an
average age of 13. Most students have had one of their email addresses
for 8 years and have an average of about 2.4 addresses each. But if you
really want to reach these students, you should forget email. Send a text
message instead.”

                  Perez, S. (2008) Gmail preferred by students, but nothing beats texting. Read Write Web.




Yahoo! Mail
• Multiple address
management
• Chat and text from
inbox
• Unlimited storage
convergence




 convergence
divergence
connection
   wikinomics
   networking
   aggregators
                 divergence
convergence
      differentiation
                   pod people
                 personal portals
                     long tail
                  virtual identity
Content
creation




http://www.flickr.com/photos/neoform/300639260/
Content
creation:
Writing
for
an
authentic
audience
Content
creation:
fanfiction.net/book
Content
creation:
Writing
for
an
authentic
audience
http://www.textually.org/textually/archives/cat_mobile_phone_projects_third_world.htm




Cell phone charging in Uganda
http://www.transformsa.com/images/myfiles/Sexting.jpg



22 percent of all teen girls — and 11 percent of teen girls ages 13-16
years old — say they have electronically sent, or posted online, nude
or semi-nude images of themselves.

One-third of teen boys and one-quarter of teen girls say they have
had nude/semi-nude images shared with them.

                    http://www.thenationalcampaign.org/sextech/PDF/SexTech_Summary.pdf
paleofuturism
“They
don’t
make
paper
books
anymore…”

                        Are
we
post‑print?
Teen
A

Waiting
on
Wednesday

Peak
Oil

3rd
ereader
in
the

household

Backlist
(completist)


Doesn’t
share
Teen
B

Brigadoon

Free
books
(at
the

library,
at
B&N,

through
the
Nook

bookstore,
scribd)

Volume
reader
of
genre

fiction

Not
concerned
about

quality
A
new
ownership
model
Be the expert
on ebooks *




                *that doesn’t mean you can’t be
                           skeptical

                 also, that doesn’t mean you
                 have to circulate hardware
What
are
we

leaving
behind?
What
are
we

leaving
behind?
What
are
we
leaving
behind?
Still

grappling

with

e‑typese?ing

(e‑editing,


e‑marketing,
e‑writing)
design
design
persuasive design
http://www.npr.org/blogs/monkeysee/2011/02/02/133404891/a-parade-restored-a-maurice-sendak-mural-goes-from-bedroom-to-gallery
e
has
the
potential
to
be
paradigm
shift
e
has
the
potential
to
be
paradigm
shift
e
has
the
potential
to
be
paradigm
shift
e
has
the
potential
to
be
paradigm
shift
e
has
the
potential
to
be
paradigm
shift
When
the

hardware

doesn’t

support
the

software…
At
.07
cents

a
use,

Nicholas

Sparks
isn’t

a
candidate

for
ebooks.

At
$152
per

use,

curricular

support
is
a

be?er

candidate

for
“e.”

What
about
the

in‑betweens,

information

which
doesn’t
age

and
can
be
read
in

a
variety
of
ways?
The
curious
case
of
nonfiction….
How do we serve them?
Be

psychic
Get
a
guru
(or,

be?er
yet,
gurus)

Introduce
your
teens
to
new
technologies
Learn
the
local
technologies
Prepare
for
augmented
realities
Prepare
for
augmented
realities
Advocate
for
teen‑owned
hardware
Keep
a
finger
in
every
pie
Fight
the
filter
bubble
Reading
is
social
Reading
is
social
Reading
is
social
Read
more
than
ever
Exploit
the
long
tail
Curate
hyper‑local
content
Let
readers
drive
acquisitions

and
programming
recommender systems
recommender systems
recommender systems
recommender systems
Recommender
systems
include
human
systems
Fake
it
and
fresh
required
reading
options
Admit
the
fallibility
of
print.
Realize

advocacy

fatigue

exists
Provide
opportunities
Help
redefine
abilities
Don’t forget, #YAsaves

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