Companies are adopting cleantech for business not regulatory reasons to save costs and increase competitiveness.

1. Cloud + Big Data =
Sustainability
William A. Tanenbaum
Chair, IP, Technology and Outsourcing Group
Chair, GreenTech and Sustainability Group
Kaye Scholer LLP
New York and Palo Alto Offices
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Copyright © 2012 by William A. Tanenbaum. All Rights Reserved

2. Role of IT and Outsourcing
• Companies are becoming sustainable whether or not
regulations are enacted
• Applies to supply chain
• CSR to CFR is key business marker
• Sustainability is enabled by IT
• What is the role of outsourcing?
• Who will the outsourcing providers be?
• Why is the outsourcing model business-appropriate?
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3. Why Cloud? Why Big Data?
• What business requirements do they meet:
– Capture data
– Generate sustainability reports and proof of compliance
– Transparent and verifiable reporting
– Allow use historical data to improve future performance
– Allow use historical data to define future SLAs and pricing models
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4. Big Data
• What is Big Data? The 3 “V’s”
– Volume
– Velocity
– Variety
• Use in Company’s internal operations
– Across divisions
• Use in Company’s supply chain
– Different products and services
– Different geographic areas
• Handles different computer systems
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5. Cloud Computing
• What is different about Cloud Computing?
• Cloud vs. IT Outsourcing
• Prediction: “Cloud of Clouds” will emerge
– Solves silo problems
• How Cloud enables Big Data
• . . . and sustainability
• Property management as a illustrative hypothetical
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6. Making it Work: Outsourcing and
Licensing
• Layers of data flows in the sustainability ecosystem
• Leads to layers of IP and IT licensing requirements
• Controlling downstream use and upstream reporting
• Using trade secrets as a defensive weapon
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7. Social Media May Be Your Supply Chain
• Social Media – which of the 3 Vs?
• Social Media may be your crowd-sourced watch-dog
• If it is here, how do you manage it?
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8. Questions and Answers
William A. Tanenbaum
Chair, IP, Technology and Outsourcing Group
Chair, GreenTech and Sustainability Group
Kaye Scholer LLP, New York and Palo Alto (not admitted in
California)
wtanenbaum@kayescholer.com
212-836-7661
LinkedIn: http://www.linkedin.com/in/williamtanenbaum
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9. William A. Tanenbaum
wtanenbaum@kayescholer.com
William A. Tanenbaum is the international chair of Kaye Scholer LLP’s Technology,
Intellectual Property & Outsourcing Group and its GreenTech & Sustainability Group
and works in the firm’s New York and Palo Alto offices. He was named as “Lawyer of
the Year 2013” for Information Technology Law in New York by election of his peers
in research conducted by U.S. News & World Report and Best Lawyers in America.
Legal researcher Chambers ranked him in Band One in New York its survey of
clients and peers found that he “built one of New York City’s most outstanding
transactional IT practices;” that he “brings extreme integrity, a deep intellect,
fearlessness and a practical, world-wide mindset to every problem;” that he is
“efficient, solution driven and make excellent judgment calls” and that he is “an
acknowledged expert on the convergence of mainstream business with cleantech;”
Legal500 says he is a “high-tech specialist” and “an outstanding attorney with a deep
knowledge and understanding of technology.” IAM Patent 1000 found he is
“recognized as a thought leader across the spectrum of IT and IP transactions.” He is
Past President of the International Technology Law Association, and a Vice
President of the Metro NYSIM, the Society of Information Management which is an
association for CIOs, CTOs and senior IT executives. He chair or co-chairs legal
conferences on Outsourcing, Cloud Computing, Big Data and Sustainability.
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