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Crisis Communication And Social Media

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The document discusses social media crisis management and provides advice for companies. It notes that social media allows negative messages to spread quickly and potentially hurt companies. It recommends that companies regularly scan social media for negative comments, assess their impact and potential to spread, and monitor further spread. The document also advises companies to acknowledge any crises by addressing issues on their own website and social media, engage with stakeholders to understand problems and resolve issues, listen to stakeholders rather than try to dominate conversations, and be transparent about their identity online.

EmpresarialesTecnología
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Why Concern Advice Case
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"On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin brand, please accept our sincere apology," the message said. "We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution."
 
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Crisis Communication And Social Media

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  • 8. http:// www.youtube.com/watch?v =LhR-y1N6R8Q&feature=related http:// www.youtube.com/watch?v =Mztymu72l7c
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  • 10. "On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin brand, please accept our sincere apology," the message said. "We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution."
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