Many organizations are using advocacy strategies to meet their missions. Just like any other work that foundations and nonprofits engage in, advocacy needs to be continually assessed, tweaked, and strengthened through a process of evaluation and learning. In this webinar with the National Committee for Responsive Philanthropy, Johanna Morariu and Will Fenn shared the nine steps of advocacy evaluation. The webinar is based on Innovation Network's report titled "Pathfinder: A Practical Guide to Advocacy Evaluation." The webinar took place on Wednesday, June 26, 2013. Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.

1. Steps to
Advocacy
Evaluation
Innovation Network’s Pathfinder Series

2. Let’s Connect
@InnoNet_Eval
@NCRP
@j_morariu
@wtfenn
#AdvocacyEval
www.innonet.org | Slide 2 | @InnoNet_Eval

3. Chat with Us
Q &A
facebook.com/NCRPcommunity
kginn@ncrp.org
Technical Issues?
www.innonet.org | Slide 3 | @InnoNet_Eval

4. Presenters
Johanna Morariu
Director, Innovation Network
jmorariu@innonet.org
@j_morariu
Will Fenn
Associate, Innovation Network
wfenn@innonet.org
@wtfenn
Lisa Ranghelli
Director of the Grantmaking for Community
Impact Project, NCRP
lranghelli@ncrp.org
@NCRP
www.innonet.org | Slide 4 | @InnoNet_Eval

5. Webinar Agenda
1
Pathfinder: 9 Steps to Advocacy
Evaluation Innovation Network
2
Real Results Report
3
Resources
4
Q&A
NCRP
www.innonet.org | Slide 5 | @InnoNet_Eval

6. Pathfinder Series
Funder’s
perspective
Advocacy
evaluation
www.innonet.org | Slide 6 | @InnoNet_Eval

7. 9
Steps to Advocacy Evaluation
1
2
3
4
5
6
7
8
9
Evaluation Purpose
Roles & Responsibilities
Theory of Change
What to Measure
Methodology & Data Collection
Analysis, Reflection, & Data Use
Communications & Reporting
Grantmaking Decisions
Checking the Big Picture
www.innonet.org | Slide 7 | @InnoNet_Eval

8. 1
Evaluation Purpose
Why are you conducting the
evaluation?
What will the evaluation look at?
Who is the audience?
http://www.flickr.com/photos/zengei/6943077858/
www.innonet.org | Slide 8 | @InnoNet_Eval

9. 2
Roles & Responsibilities
http://www.flickr.com/photos/wwworks/1384952210/
What is your role?
What is the grantee’s role?
Who will be the evaluator?
www.innonet.org | Slide 9 | @InnoNet_Eval

10. 3
Theory of Change
http://www.flickr.com/photos/sidelong/234192777/
What are your goals?
What are your grantee’s goals?
How do those goals align?
www.innonet.org | Slide 10 | @InnoNet_Eval

11. 4
What to Measure
http://commons.wikimedia.org/wiki/File:Steel_ruler_closeup.jpg
Which external changes will the
evaluation measure?
Which internal changes will the
evaluation measure?
What is the evaluation timeline?
www.innonet.org | Slide 11 | @InnoNet_Eval

12. 5
Methodology & Data Collection
Which evaluation
methodology is a fit?
Which data collection
approaches are a fit?
http://www.flickr.com/photos/safari_vacation/8027644078/
www.innonet.org | Slide 12 | @InnoNet_Eval

13. 6
Analysis, Reflection, & Data Use
How often should the
data be analyzed?
Who should look at the data?
How should data be shared?
www.innonet.org | Slide 13 | @InnoNet_Eval

14. 7
Communications & Reporting
Who should be kept in the loop?
How often should there be
communication or reporting?
How can learning be supported?
http://commons.wikimedia.org/wiki/File:Geometry_Lessons.j
www.innonet.org | Slide 14 | @InnoNet_Eval

15. 8
Grantmaking Decisions
Should you offer multi-year grants?
Should you offer general operating support?
www.innonet.org | Slide 15 | @InnoNet_Eval

16. 9
Checking the Big Picture
Do the decisions for steps 1 – 8 fit together?
http://commons.wikimedia.org/wiki/File:Puzzle-piece.jpg
www.innonet.org | Slide 16 | @InnoNet_Eval

17. Resources
www.innonet.org/resources
Pathfinder
advocacy evaluation
www.innonet.org | Slide 17 | @InnoNet_Eval

18. The State of Evaluation Project
www.stateofevaluation.org
www.innonet.org | Slide 18 | @InnoNet_Eval

19. Question
&
Answer
www.innonet.org | Slide 19 | @InnoNet_Eval

20. Learn More and Connect
innonet.org
ncrp.org
@Innonet_Eval
@NCRP
facebook.com/innovation.network
facebook.com/NCRPcommunity
youtube.com/InnoNetEval
youtube.com/NCRP620
www.innonet.org | Slide 20 | @InnoNet_Eval

21. Philanthropy’s Promise
www.innonet.org | Slide 21 | @InnoNet_Eval