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Consumer Behavior Report

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Mike Ditch Jr.
Mike Ditch Jr.

Highlights target market, product benefits/liabilities, and other consumer related information regarding the 2007 Nike SQ Driver.

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Nike SasQuatch SQ Consumer Behavior Audit By Colin Crume, Mike Ditch, Michael Holdsworth, and Christopher Mowder
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Major Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tiger Woods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Minorities in Golf ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Loyalty ,[object Object],[object Object],[object Object]
Gen-X and Gen-Y ,[object Object],[object Object],[object Object]
Design & Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing strategy ,[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions Cont’d ,[object Object],[object Object],[object Object],[object Object]
Suggestions Cont’d ,[object Object],[object Object],[object Object],[object Object]
Suggestions Cont’d ,[object Object],[object Object],[object Object],[object Object]
Suggestions Cont’d ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]

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Consumer Behavior Report

  • 1. Nike SasQuatch SQ Consumer Behavior Audit By Colin Crume, Mike Ditch, Michael Holdsworth, and Christopher Mowder
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