The document discusses the establishment of the Greenversations blog at the EPA. It provides details on developing content, managing comments and replies, legal and policy considerations, and staffing requirements. Bloggers were identified and trained using a blogging guide. They monitor and reply to comments to encourage dialogue. A comment policy was developed based on other successful blogs to avoid issues like personal attacks. Legal advised keeping politics out and avoiding positions on ongoing rules to prevent implied endorsement. Approximately half an FTE is used to manage the blog.