A presentation at the 2010 Student Leadership Advance for campus pastors

1. pastoring your campus extending your ministry through conversation © John Deisher, 2010

2. the deisher family

3. What is social media?

4. X This is not social media!

5. this is social media. It is a conversation that goes somewhere.

7. Pastoring Your Campus Listen Track Practice Learn the Etiquette Go to the Mountain Measure Success

8. Listen

9. Listen Where is your audience? Who is talking? What style is best?

11. Track

12. Track Key words Influencers

18. Practice

21. Learn the Etiquette

23. Social media triage 23 Take reasonable action to fix issue and let customer know action taken Negative Positive Yes Yes No Assess the message Evaluate the purpose Do you want to respond? Does customer need/deserve more info? Unhappy Customer? No Response Yes Are the facts correct? Gently correct the facts Yes No No No Can you add value? DedicatedComplainer? Are the facts correct? Yes Yes No No Yes Respond in kind & share Thank the person Comedian Want-to-Be? Explain what is being done to correct the issue. Is the problem being fixed? Yes No Yes Let post stand and monitor. ©Altimeter Group 2010

24. Go to the Mountain

26. Measure Success

27. Measure Success Define “success” Use the right tool to measure it. Celebrate the successes and failures.

28. Resources

29. Resources Jeremiah Owyanghttp://www.web-strategist.com/blog/ Charlene Li http://forrester.typepad.com/groundswell/ Chris Brogan http://www.chrisbrogan.com/ Heidi Campbell http://religionmeetsnewmedia.blogspot.com/feeds/posts/default Beth Kanterhttp://beth.typepad.com/ Laura Fittonhttp://pistachioconsulting.com/

30. johndeisher@aggielandchialpha.com 979.229.6316 http://aggielandchialpha.com www.emergingthunk.blogspot.com www.twitter.com/xajondee www.twitter.com/chialphatamu www.facebook.com/john.deisher Thanks for Listening