1. MIC boostcamp - Finance workshop
Translating your business model into figures
What are the key parts of your financial plan?
What is the logic behind it?
Martin van Wunnik
Xavier Corman
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2. Who are we ?
Martin van Wunnik
Xavier Corman
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3. This presentation is available for free:
http://www.slideshare.net/xaviercorman
http://www.slideshare.net/FinanceCoach24
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4. Why a Financial Plan ?
If you don't think about the future,
you cannot have one.
John Golsworthy
where you want to go
You need to know
how you are supposed to get there
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6. Financial Plan
Content
– Assumptions
– Profit & Loss
– Balance Sheet / Investment
– Cash-Flow -> Cash needed
– Valuation of the project
– Profitability / return of the project
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7. Accounting: Profit & Loss (P&L)
COGS (Cost of Sales)
General Expenditures
Personnel Costs
Gross margin
Revenues (Sales…)
Depreciation
Financial cost
EBITDA
EBITDA
Taxes
EBIT
Profit
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8. Accounting: Balance Sheet
ACTIVE PASSIVE
Equity + Reserves
(Capital/Kapitaal)
Non Current Assets
(Actifs Immobilisés/
Vast Activa)
LT Debts
Current Assets
(Actifs circulants/
Vlottend Activa) ST Debts
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9. Tips for assumptions
• Office: 10-25 m²/person
• EUR 100/m²/year + 15 % for maintenance
[ or COWORKING !]
• Insurances: 1 -3 % of revenues
• Marketing: define a % of revenues + starting
investment
• Don’t forget lawyers, accountant, social
secretary, office supplies…
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10. • Car leasing : 300 – 800 EUR per month
• Salary : Gross monthly x 19,2 = Yearly cost
• Revenues: worst-case & best-case
– First 3 to 6 months: 0 EUR
– Maximum ‘billable’ hours per day
(one-off events, holidays, prospecting, etc...)
• Own salary : “0 EUR” / Realistic
 different ‘hats’
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11. Required Cash-Flow
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12. A few questions to think about
Sales
• How to acquire clients?
• What is the acquisition cost of one client?
• Are Clients Business or Consumers?
Marketing
• What is the marketing plan?
• What is the budget linked to this marketing plan?
Fixed costs
• What is the structure to run the business?
• How many people?
• Back-office?
• Operational?
• Where?
R&D
• Budget?
• How many people for R&D?
Investments
• What are the planned investments?
• Budget and schedule of the investments
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13. Your case
Free download:
http://www.slideshare.net/XavierCorman
http://www.slideshare.net/FinanceCoach24
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