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Master in Translational Medicine-MSc CELLEX
UB’s Faculty of Medicine, 9 March 2016
Science dissemination 2.0
Social media for researchers
Xavier Lasauca i Cisa
@xavierlasauca
https://www.flickr.com/photos/nihgov/24752854106
• To get new information
• To increase the impact and visibility of research
papers
• To engage with fellow researchers and meet new
collaborators
• To improve a researcher's public profile, build your on
line reputation and thus competitiveness
• As part of the research process
Using social media can be really beneficial:
https://www.flickr.com/photos/mkhmarketing/8540717756
• I will summarise the benefits which can be gained
from use of social media (specially blogs, Twitter and
other socialnetwork sites) to support research
activities
• I will provide examples of these innovative emerging
resources as tools for scientific communication
https://www.flickr.com/photos/funksoup/403990660
So in this workshop… #MTMUB20
http://www.flickr.com/photos/mikebehnken/5007703932/sizes/l/
Overview
From the kingdom of the Apes…
…to the supremacy of homo digitalis…
http://estrellaenelsol.blogspot.com.es/2010_08_01_archive.html
CINDY CHEW/2010 S.F. EXAMINER FILE PHOTO
…and homo mobilis!
http://www.sfexaminer.com/s-f-police-students-to-raise-awareness-of-dangers-of-distracted-walking-driving/
http://injuryprevention.bmj.com/content/early/2012/12/06/injuryprev-2012-040601
https://www.racc.cat/el-club-racc?_ga=1.249262791.1371737912.1455389634
http://www.omicrono.com
http://www.eleconomista.es/tecnologia/noticias/4998336/07/13/El-miedo-a-salir-de-casa-sin-el-smartphone-afecta-a-mas-de-la-mitad-de-los-espanoles.html
@BenedictEvans
Source: Mobile Is Eating the World, by Benedict Evans
The unconnected are shrinking!
http://stakeholders.ofcom.org.uk/binaries/research/cross-media/2014/Digital_Day_2014_Overview_of_Findings.pdf
Technology dominates our atention!
http://www.english-heritage.org.uk/about/news/help-darwins-notebook/©REUTERS/TonyGentile
http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
http://www.nature.com/content/authortips/infographic.html
Alternative metrics (Altmetrics)
http://www.altmetric.com/
http://www.altmetric.com/top100/2015/#explore
1 2
3
4
Some remarks about altmetrics…
 Track the dissemination of research beyond
academia
 Show the attention, reception, and response to a
published work prior to it being cited
 Can be applied to non-traditional research outputs
like data-sets and blog posts
 Show research impact in real-time — scholars and
journals don’t have to wait for their score to be
released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the
value of research and richness of scholarly discourse
https://www.flickr.com/photos/nirak/512878595
To deepen about altmetrics…
https://scholasticahq.com/altmetrics-the-evolution-of-impact-indicators
http://files.figshare.com/1920206/DRR__Nesta_.pdf
This is me and my
digital circumstances
@miquelduran
ElPunt/Avui,23/07/11
#Create
#Listen
#Communicate
#Connect
Share!
http://www.idibaps.org/sketching/the-book.pdf©IDIBAPSbySwasky
#Create
To blog or not to blog?
https://www.flickr.com/photos/krisolin/6861197374/
http://blog.hospitalclinic.org
http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/
Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a
conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New
Forms of Scholarly Communication, by Cornelius Puschmann
Example motives of science bloggers
http://sociologicalimagination.org/archives/13910
http://www.flickr.com/photos/nauright
https://www.flickr.com/photos/miuenski/5887393036/
http://rrresearch.fieldofscience.com/
The purpose of keeping the blog is to give me a semi-
public place to describe the ongoing process of doing
and thinking about my lab’s research. I hope I’ll use it
to describe/explain (mainly to myself) the
scientific issues I'm thinking about:
- what experimentswe’ve done
- what the resultswere if they worked (or possible
explanations for why they didn’t work)
- what experiments I think we might do or should
do when time and resources permit.
http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html
http://directorsblog.nih.gov/
http://cirmresearch.blogspot.com.es/
http://microtwjc.wordpress.com
http://bg.upf.edu/blog/
Collective blogging (1)
Collective blogging (and 2)
http://inefcresearch.wordpress.com/
The Reference Blog
http://blogs.lse.ac.uk/impactofsocialsciences/
#MustFollow
To deepen about Blogging…
@fp2p
http://blogs.lse.ac.uk/impactofsocialsciences/2014/12/28/shorter-better-faster-free/
http://blogs.lse.ac.uk/impactofsocialsciences/2016/01/25/how-to-write-a-blogpost-from-your-journal-article/
http://blogs.lse.ac.uk/impactofsocialsciences/2015/10/26/why-academics-and-students-should-take-blogging-social-media-seriously/
@PJDunleavy
#Listen
http://feedly.com
#Communicate
The uses of Twitter for Science
https://www.flickr.com/photos/garrettheath/9359575921/
http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-
tweeting-papers-worth-it/
http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a
CMRB
CRG
IDIBAPS
IDIBELL
IMIM
IMPPC
IRB
VHIR
ISGlobal
Alba
Mare
Nostrum
http://cerca.cat/alfabetic/a-la-xarxa/
Anatomy of a tweet
# (hashtag) used to
categorise tweets.
Keyword.
Text
URL (link)
1
3
2
@IDIBAPS
#
A researcher’s Twitter profile
@nlbigas
Timeline (TL)
A
B
C
D
An influencer
People who have
retweeted or
favorited the tweet
Number of
times this
tweet has been
retweeted
https://www.flickr.com/photos/10411888@N06/5706941473/
A tweet’s harmony…
#piulempoesia#poetry
Example 1
Example 2
1
2
Example 3: the power of embedding
A player more with pulmonary embolism? Teletovic, Varejão,
Mickel ... Tall players, lot of flights ... Are they a risk group?
#basketball #pulmonary
Is there anything as rewarding for a researcher as responding to a
hypothesis in a short time?
http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/
From Tweet to Peer-Reviewed Article!
New Scholarship?
Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly
http://blogs.plos.org/scied/2013/08/19/twitter-for-sci-ed-
part-1-teaching-in-140-characters-or-less/
Reason #1: Twitter has very direct, and very relevant
implications for those in Public Health
1
2
Reason #2: It’s a great way to get information you otherwise
wouldn’t
Reason #3: At conferences, Twitter is invaluable
for stimulating discussion and finding out what is
happening in other sessions
Reason #4: For lecturers, Twitter can contribute to
discussions and deepen understanding
Reason #5: The way we translate information is changing
http://www.flickr.com/photos/shovellingson/6800803601/
The Importance of Being Hashtag
http://www.globalfoodsecurityconference.com/
#Translational
https://storify.com/xavierlasauca/xarxes-socials-i-revistes-cientifiques-eapc
All tweets (from
the 4,140 people
I follow)
Tweets to me (or
about me)
Tweets related to the
word “recercat”
Tweets to
@LaMaDeFatima
(or about it)
1 2 3 4
http://www.flickr.com/photos/72211347@N00/327122302#
I am a researcher and I am on
Twitter… Now what?
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
To deepen about Tweeting…
@ta_wheeler
http://blogs.lse.ac.uk/impactofsocialsciences/2015/08/21/permission-to-tweet-science-communication-sharing-conferences/
https://www.asist.org/SIG/SIGMET/wp-content/uploads/2015/10/sigmet2015_paper_11.pdf
#Connect
• Linkedin
• Google +
• Facebook
• Researchgate
• Academia.edu
General networks Specific networks
https://www.researchgate.net/
Share!
Articles and presentations (Slideshare, issuu)
Social bookmarking (Delicious, Diigo)
Images (flickr, Instagram) and videos
(YouTube)
Bibliographic data management (Zotero,
Mendeley)
Video chat and voice call services (Skype,
Google hangouts)
Slideshare
http://www.slideshare.net/xavierlasauca
Delicious
https://delicious.com/xavierlasauca
Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
http://contemplativemammoth.wordpress.com/2013/01/02/six-ways-to-use-google-hangouts-for-academic-productivity/
Journal clubs
Podcasts
Collaboration
Writing accountability
Presentations
Virtual office hours
1
2
3
4
5
6
Instagram
https://www.instagram.com/the_prbb/
https://www.flickr.com/photos/xav/3678466365
#Health20
http://www.nejm.org/doi/full/10.1056/NEJMp0900702
Ultimately, the Internet provides a powerful
communications channel, but it is health care
professionals and the public who will best
determine how to use this channel for
surveillance, prevention, and control of
emerging diseases.
http://searchhealthit.techtarget.com/feature/Social-data-a-new-source-for-disease-surveillance
The digital epidemiologist
http://www.yelp.es/barcelona
A new tool for foodborne illness surveillance?
http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281
Based on observations in this study and the
increased usage of social media, we posit that
online illness reports could complement
traditional surveillance systems by
providing near real-time information on
foodborne illnesses, implicated foods and
locations.
1
2
http://www.nature.com/nbt/journal/v27/n10/full/nbt1009-888.html
To deepen about Health 2.0
@mmassarda
@tbaupuig
http://www.mobilehealthglobal.com/why-doctors-should-be-on-social-media/
http://galenia.net/4089/salut-2-0-un-repte-per-conectar-digital-doctors/?lang=ca
http://www.health2con.com/events/conferences/health-2-0-europe-2016/
https://www.flickr.com/photos/56695083@N00/4464828517/
©PhotobyKatBPhotography
Ready?
Strategy
• Define objectives about online presence
(as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion
http://www.flickr.com/photos/ybot84/7850997682/
Follow the leaders
https://www.youtube.com/watch?v=J_bk3sFdx8g
Some suggestions for those who are new to social
media
1. Identify your personal objectives
2. Identify and follow/engage with your peers
3. Try Twitter for at least 10 days
4. Make use of social sharing services for your resources
Once you have created and started to make use of a social media
services…
5. Update your LinkedIn account
6. Create an account on a researcher profiling service
7. Monitor use of Twitter through (freely-available) Twitter analytic tools
Source: Using Social Media to Build Your Academic Career, by Brian Kelly
@briankelly
http://www.maxima.fm/programa/programa-a-state-of-trance-asot
10 Simple Steps to Building a Reputation as a
Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your
own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an
upcoming event in which you will participate; interesting news and publications in
your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in
using Google scholar and Google alert,
10. Find your Klout score, H-index.
Source: Micah Altman,s Blog
@drmaltman
http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Keep your purpose and audience in mind.
Source: Introduction to Social Media for researchers, by Gilles Couzin
@gcouzin
http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
Source:Asimplepathwayforopenenhancedresearch,byIsmaelPeña-López
@ictlogist
Researcher
Blog
Twitter
Social media
Science
dissemination
Personal brand
+Online
reputation
+Visibility
+Impact
+Prestige
+Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
To deepen…
https://www.flickr.com/photos/bakerella/3330087454
https://ec.europa.eu/jrc/en/publication/emerging-reputation-mechanisms-scholars-literature-based-theoretical-framework-scholarly-activities
http://www.oecd-ilibrary.org/science-and-technology/making-open-science-a-reality_5jrs2f963zs1-en
https://101innovations.wordpress.com/
http://vdgm.woncaeurope.org/content/vdgm-socialmedia-compass
http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
http://tinyurl.com/VitaeInn-HSMR
http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=
http://blogs.bodleian.ox.ac.uk/23things/all-about-23-things/
Conclusions
https://www.flickr.com/photos/niaid/14861104355
https://www.flickr.com/photos/dharmasphere/3128330968/
http://en.wikipedia.org/wiki/File:YourCountryNeedsYou.jpg
Xavier Lasauca i Cisa
www.xavierlasauca.cat
@xavierlasauca

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