This document discusses the importance of using social media for accountants. It notes that social media allows accountants to establish credibility, reputation and brand awareness while developing their professional networks. The document provides tips for accountants on social media platforms like blogs, LinkedIn, and mobile applications to improve communications, calendar management and logistics when out of the office. It emphasizes contributing valuable content, monitoring discussions, and engaging with connections rather than hard selling.
4. Marketing is Essential
“The purpose of
business is to
create and keep a
customer.”
Peter Drucker (1909 – 2005)
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5. Your Web Presence - Your Reputation
Your website is not your web presence
VOICE
(Your Web
Site) SHADOW
(What Everyone
Else Says about You)
FOOTPRINT
(Ads, Social, Email,
Your other Online Activities)
Source: Gareth Dunlop | Fathom
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9. Online Participation
Contributors
1%
Commenters
9%
Lurkers
90%
Stand out from the crowd!
Contribute content
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10. Practice Development toolkit
It’s social, not sales - not hard sell
Establish credibility, reputation, ethos, client
connection & service brand
Who do your clients do business with?
Who are you employing?
Current business news
Build local, national, global networks
Remember it’s not about you
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11. What’s being said about you?
Have you Googled your name/business name?
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13. If you have Social Media accounts…
You should
contribute
monitor
reply
moderate comments
post updates
engage & network
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14. If you have Social Media accounts…
The true cost is time
These platforms belong to others
Understand basics before you engage
never, ever “spam”
• directing unwanted “me” information at specific
followers
• that includes your blog, your video, your
infographic
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15. No brainers for Accounting Practices
Blog
Online portfolio
Shows expertise, ethos, personality
Improve ranking on search engines
LinkedIn
Online profile
Networking – answer niche questions
If active – opportunities
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21. Don’t know how to …?
Type your search into Google, or …
… you’ll find a video here
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22. Connect with Xcel Business Solutions
Helen Cousins
Please introduce yourself if you send a LinkedIn request, as I only connect with people on LinkedIn that
I know in the real world
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