Mobile is quickly becoming a necessity for the hospitality industry. Hotels, resorts and restaurants etc., should adopt mobility to not only accentuate the guest experience but to also gain the competitive edge. In a weak economic cycle, mobile is emerging as the answer to multiple challenges. But how should one begin?

2. WAYS IN WHICH ACCOMMODATION BUSINESSES WORLDWIDE USE
MOBILE TO ENGAGE WITH CONSUMERS, JAN 2013
64% ALLOW GUESTS TO BOOK ROOMS VIA WEBSITE ON A MOBILE DEVICE
52% HAVE A MOBILE FRIENDLY WEBSITE (E.G., EASY TO NAVIGATE USING A
MOBILE DEVICE
22% MAKE SPECIAL OFFERS AVAILABLE TO MOBILE USERS
20% OFFER A BRANDED APP FOR SMARTPHONE (E.G., iPHONE, ANDROID, ETC.)
14% OFFER A BRANDED APP FOR TABLETS (E.G., iPAD)
10% OFFER A MOBILE PROGRAM TO PUSH DEALS TO MOBILE DEVICE USERS
NEARBY OUR PROPERTY
9% OTHER
7% DON’T KNOW/ NOT APPLICABLE

3. MOBILITY IN GUEST STAY CYCLE
PRE-STAY IN-STAY
Research & Reservation
Trip Planners
Mobile Payments
Personalized Recommendations
Mobile Check-ins
POST-STAY
Mobile Key Entry
Mobile Guest Servicing
Mobile Concierge
Location-based Services
Dining- Tableside Ordering & Payment
Mobile Payments & Check-out
Customer Feedback
Mobile Loyalty Programs

4. ELEMENTS OF APP SATISFACTION
APP INFORMATION
APP FUNCTIONALITY
APP PERFORMANCE
What it measures? Priority Rankings
How well does the
information on the app
provide answers to
user queries?
How convenient it is for
users to access various
features of the app?
How fast do the pages
load without receiving
error messages?
72% of companies consider
information to be a top priority
in their apps.
For 20% of companies, app
functionality is a top priority
for improvement.
Performance is a top priority
for 11% companies.

5. 5
MOBILE SOLUTIONS
FOR THE
HOSPITALITY INDUSTRY

6. 1 MOBILE GUEST SERVICING
Redefine the guest experience.

7. MOBILE HOUSEKEEPING SOLUTIONS 2
Enable your staff to quickly respond to guest needs.

8. 3 MOBILE CONCIERGE SOLUTIONS
Address guest request. Right there.

9. MOBILE RESTAURANT SOLUTIONS 4
Delight your guests.

10. 5 MOBILE LOYALTY SOLUTIONS
Drive guest loyalty.

11. DELIGHT GUESTS, BOOST PRODUCTIVITY
& IMPROVE PROFITABILITY
Download your free copy of our latest eBook on Mobility in Hospitality to discover:
❖ Mobility in Hospitality
❖ How to implement Mobility
❖ 5 Must have Mobile Solutions ❖ Mobility Benefits

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