Tactics for Your Small Business Social Networking Success - Use social media as part of your overall business marketing strategy to help your business grow.

1. Let’s Get Social! Tactics for Your Social Networking Success Lakesha Brown

2. Social Media Defined What is it? Social Media is the future of communication, a countless array of tools/platforms that increase and enhance the sharing of information. It includes text, photos, audio, video. There is no other low-cost promotional method out there that will easily give you large numbers of visitors. 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

3. Social Media Defined How it helps? Social media marketing is an excellent way to get people to your main presence and look at what you have to offer. 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com “Participation in social media shows the human side of your company…” -toprankblog.com

4. New Culture 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

5. Social Media Defined Why Use Social Media? Broken traditional model 34% of US homes have a DVR to skip commercials $44 of junk mail is discarded without being opened 72% of Americans are on the DNC Registry Radio advertising in North America fell 17.6% in ’09 Rewards to transform your marketing 93% of Americans want you to be on social media Facebook is the 3rd largest country in the world 2/3 of the Globe visit social platforms 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

6. Social Media Defined Why Use Social Media? Social site interaction is the 4th most popular online activity – in front of email (personal) Social media is like Word of Mouth – ON STEROIDS! 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

7. How Is It Different? 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

8. 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com Credit photo - All rights reserved by RadarDDBuk

9. 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

10. Myths of Social Media 1. My customers don’t use social media 81% of U.S. adults with an Internet connection use social media in some form or function. Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. adults overall. - Forrester Social Technographics® report 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

11. Myths of Social Media 2. A Facebook page is all I need Social House on Rented land Expanded Social Media Strategy Facebook realities 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

12. Myths of Social Media 3. Social Media isn’t measurable Selecting Metrics (fans, followers, connections) Social Media-Only Promos (coupons, codes) Social Engagement Applications (Google Alerts, Radian 6) Quantitative - the number of people in the network, the growth rate of your network Qualitative - who is in the network, what ideas are discussed in the networks 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

13. Social Media Cases Disasters http://www.penn-olson.com/2010/07/22/30-social-media-business-case-studies/ Case Studies http://www.penn-olson.com/2010/07/22/30-social-media-business-case-studies/ 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

14. Making Money with Social Media You don’t…directly! It’s all about: Branding/Reputation Trust/Integrity Relationships/Creating connections Credibility/Education Market Research Inbound Marketing Recruitment 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

15. Making Money with Social Media Maximize Value Tell your story, not your product Listen more than you talk Favorite Quote “You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) OR you can earn attention by creating something interesting and valuable and publishing it online for free: a YouTube video, a blog, reports/whitepapers, photos, eBooks, etc.” by David Scott at Freshspot Marketing 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

16. Get Started The Process 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

17. Critical Success Factors Small Business owners who successfully use Social Media: COMMIT weekly resources (time, budget) GENERATE engaging content DON’T use EVERY platform CONNECT and build relationships BALANCE with other forms of marketing MEASURE! 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

18. Summary Get a Plan! Get Social! Get Involved! Get Measured! Rinse and Repeat! Social Media Will Change Your Business Social Media is a Journey Not a Destination 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

19. See You Online! Web: xdwebsolutions.com Twitter: @xdwebsolutions 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com

20. Credits Jay Baer, Destroying the 7 Myths of B2B Social Media Slide 8 Photo credit, RadarDDBuk Scott Marvin Marketing, Importance of Social Media Marketing Social Profit Landscape Quadrant, Don Crowther with Social Profit Formula Lee Odden, toprankblog.com Case Studies, Penn Olson Social Media Statistics, Cone Inbound Marketing Summit 4/24/2011 XD Web Solutions :: http://xdwebsolutions.com