Brief on: 1. AR - What ? Why ? How ? 2. Web - Evolution of world wide web (4 stages) 3. AR - Applications 4. AR - http://www.youtube.com/watch?v=lp2Glke71rI 5. AR - ATL + BTL Campaign on Mobile A little contribution of my personal understanding of AR Tech. and its usage. I hope it will be useful. Thank You All.

2. The basics
Augmented reality for marketers
Augmented reality for marketers How can it be used ?
Augmented reality has a place in
almost every business. It depends
What is it ? Why consider using it?
on how you communicate internal
Augmented reality is a term As a marketing and sales tool, the
and external messages or reach out
for a camera enhanced view of a scope for AR is endless. Any sales
to your potential clients as to how you
p y
physical real‐world environment, , p
person will tell you that the ability to
y y
approach the use of AR.
h th f AR
where virtual elements are merged put a self‐demonstrating version of
with the real‐life scene creating a your product in your client’s hand is
There is nothing more conducive
‘mixed reality’ of virtual elements and crucial, but not always possible, or is
to a sale than putting your product
the real world. The ‘virtual elements’, it? AR makes it possible for clients to
or service right in the customer’s
given their nature, can consist of visualize any products regardless of
hand. The basis for the technology
hand. The basis for the technology
anything. This could b 3D models,
h h ld be d l size or location.
l
is to immerse the audience in the
video, web information…anything.
subject. Sticking to this core value
The point here is that your mind is There is scientific evidence that
will keep you on the right track
the only boundary. shows by simply touching a product
when developing the idea for your
for a few seconds, an attachment is
experience.
Another example might be you sitting created that often leads to buying or
created that often leads to buying or
at home in front of your webcam, even paying more for the item.
The immediate uses come in many
trying‐on augmented luxury watches.
forms and are evolving quickly.
Lastly, how about bringing a brochure Marketing and sales teams assisted
or other marketing document to life by augmented reality are able to
and putting your product in the hands achieve this type of connection.
of your potential client thanks to a 3D
AR experience.
All this and far more is possible with
augmented reality technology.

3. The Web
Evolution of World Wide Web
E l ti f W ld Wid W b

4. Web 1.0
1997 ‐
1997 2005

5. just words…

6. Web 2.0
2005 ‐
2005 2009

7. just words…

8. Web 3.0
2009 ‐
2009 2010

9. just words…

10. Web 4.0
2010 ‐ ?

11. just words…

12. AR Packaging

13. AR Presentation

14. AR Advertising

15. AR Publishing

16. AR Visualizing

17. AR Exhibiting

18. AR Retailing

19. AR Tourism

20. AR Maintenance

21. AR Clothing

22. AR Gaming
http://www.youtube.com/watch?v=lp2Glke71rI

23. AR BTL Activities

24. AR based Campaign
A Nation‐wide AR based Advertisement / promotional campaign can be designed
focusing on the iconic landmarks of those cities.
Where the iconic landmarks will be taken as the Marker and in
link with that landmark a Specially designed video or animation.
link with that landmark a Specially designed video or animation
Can be triggered.
This is a Gist …….. ?
There is no limitation to the scope of this idea !
We are welcome to ideas and queries.

25. Upcoming ……..
We will be using face recognition technology in place of markers…..
g g gy p