1. “Without a theory of social
representation, we cannon
understand social construction.”
- Serge Moscovici
Ignite Presentation
César Wilkins Acosta
Prof. Alex Rister

2. Intro
Background
“Technology is becoming an essential piece
of how society is currently represented.”
- Unknown

3. GEORG
HEGEL
German Philosopher
Ideas and values are fashioned by the “Zeitgest”
Reconciliation of opposing views.

4. WERNER
HEISENGBERGS
German Physicist
“Uncertainty Principle”
The observer affects the observed.

5. KENNETH
GERGEN
American Psychologist
Writes social psychology as history
Marks the emergence of Social Constructivism

6. SERGE
MOSCOVICI
Srul Hersh Moskovitch
Survived Jewish, violent program of 194
Co-Founded European Lab. of Social Psychology

7. SOCIAL
▲
REPRESENTATION

8. L E A R N I N G = s M A CT IV ITY
O E
C D
I I
A
A T
L E
D

9. HUMAN
INT ERACTION

10. Capture People’s Voice

11. rtrayed.
gly po
ls w ron
Indiv idua

12. People’
so pi ni o n i s
constan
tly lost.

13. eas
arin g Id
Sh

14. Values become established

15. Merge Experiences

16. IGNITE
COMMON SENSE

17. Molding common
sense

18. Representations are
there to set-up and
build a common
‘reality’.

19. ance kn o wle d ge ,
go a l is n ot to adv
“T he be in the k n o w. ”
bu t to - Ser ge Mo scovici

20. Thanks you...
for your time.
References
Bowman, J. (2010, January 1). It's only common
sense.. The New Criterion, pp. 62-66.
Retrieved March 4, 2013, from the
EBSCOhost database.
Moscovici, S., & Duveen, G. (2008).
Psychoanalysis: its image and its public.
Cambridge, UK: Polity.
history leps. (n.d.). Laboratoire européen de
psychologie sociale - LEPS. Retrieved
March 4, 2013, from http://www.leps.msh-
paris.fr/eng/history.htm