This proposal suggests an analysis of producing and selling organic walnut juice for Shangri-La Hotels. It notes the growth of the Chinese beverage market, especially in healthy juices. Walnut juice is proposed as it is rich in nutrients and proteins. Cooperating with Shangri-La Hotels would allow access to an upscale market. Details of the potential cooperation such as product promotion, delivery, pricing, and design improvements are suggested to be further discussed.
2. General Situation of Chinese
Beverage Market
Market Share for All Kinds of Beverages:
Carbonated
beverage
Bottled drinking
water
Fruit and
Vegetable juice
Tea drinks
Protein beverages
Others
3. Market Prospect
According to market research firm Euro
monitor International:
Consumption of nonalcoholic beverages rose
82.5% between 2002 and 2007 in China
Forecast to increase another 55% through 2012
4. Market Potential
The market share of juice rises and
carbonated acid drink goes down
More and more consumers are
conscious of the importance of
healthy life
The annual growth of healthy
beverage has reached 36% from
2005 to 2009
5. Our Product: Walnut Juice
A healthy vegetable
protein juice
We have rich walnut
resources
Different tastes
6. Advantages of Walnut Juice
Walnut Juice is rich in vegetable protein and other
nutrient elements
Helpful to improve cerebral circulation raise hair and
moisten skin
Its low sugar and low heat make it a really healthy
beverage
7. Potential Risks of Our Business
Walnut output may be affected by bad climate
National policy changes
The competition from other competitors
The producing base is in Yunnan province, so the
transportation cost would be more than others
8. Why cooperate with Shangri-La
Hotel?
We choose the upscale market
as our objective market
It is the biggest luxury hotel
group in Asia area
We need long-term stable
cooperation
