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How exactly does it job social networking Most of these companies are unable to integrate social media
into their business practices, though b2B marketers increased their spending on social networks by 9.6%
last year. yoram yasur
"The biggest challenge is that many companies see social networks as a cute, when it can be a strategic
promotional activity marketing activity," said the director of the survey Christie Moorman. At the same
time, our company is within a stage of watertight compartments, where most social networks are
segregated from all of those other company. Most B2B companies do not understand that social
networks require a vision of technology and business. That's the problem. If nothing is done with them,
it does have 5,000 or 500,000 followers. And the lack of incorporation of those channels it can be using
its toll on these companies.

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