Presentation by Mohamed Nanabhay, Head of New Media, AlJazeera (Doha) at Media '08, Sydney 7th March 2008.

1. Mohamed Nanabhay (mohamedn.com)
Head of New Media
mohamed.nanabhay@aljazeera.net

3. Text
*interbrand

4. Not about
Mobile TV

5. It’s about a shift in media ...

6. The ability for anyone to create and
1 share media

7. “To find something comparable, you have to go back 500 years to
the printing press, the birth of mass media ... Technology is shifting
power away from the editors, the publishers, the establishment, the
media elite. Now it’s the people who are taking control”. - Rupert
Murdoch, quoted in Wired, July 2006
(cc) Lynette Webb, 2006

8. ‣Sharing media and lives
‣Public vs. Private blurring
‣Unbelievable choice
‣Socially networked
‣Always connected to people &
information
‣Reference point for trust has
changed

9. The way in which we consume and
2 interact with media

10. Uncle
http://www.google.com/logos/Logo_60wht.gif

12. How do we begin to deal with a more engaged audience?

13. Industry Issues
TV and newspapers are losing
1 audiences to new platforms
Content is going online whether
2 we like it or not
3 Internal resistance to change
4 Undefined Business Models

14. TV and newspapers are losing
? audiences to new platforms
Engage people wherever we can
1 and drive them between venues

15. Content is going online whether we
? like it or not
Making our content available online
2 while everyone is taking it down

16. ? Internal resistance to change
Evangalize, Experiment and
3 Empower

17. ? Undefined Business Models
Quick, low cost, experimental
4 projects to see what works

18. Broadcasting

19. The ability for anyone to create and
1 share media
The way in which we consume and
2 interact with media

20. Distributed Distribution

21. Participatory Culture

23. 1 Distributed Distribution

26. • 1,6m people were
introduced to
AlJazeera English
through Ghida
Fakhri
• 20m videos viewed
(only our content
that we’ve
uploaded!)
• 4700 videos online

27. 2 Participatory Culture

28. •Launched July ’07
•5 of our most popular
programmes uploaded
weekly
•Daily news reports and
features
•Can be embedded
•Over 2m views

29. •Posted for a week
•100k views asking for
feedback
•62 video responses
•16 made it to air in prime
time news show

30. Benefits
• Wider distribution through enabling people
to discover and share our content
• Catering to new audiences
• Compliment programming with new
voices, content and contacts
• Create a community around our content
and being part of the conversation

33. • www.aljazeera.net
• www.youtube.com/
aljazeeraenglish
• twitter.com/ajenglish
• mohamedn.com
mohamed.nanabhay@gmail.com
(e-mail, gtalk, twitter, linkedin, facebook....)