XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.

1. SEO and Internet Marketing
Specially For Summer Interns
Effective from: Jan 2012
1 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing

2. SEO TRAINING OUTLINE
Internet AND Search Engine Basics
 What is Internet Marketing?  Search Engine Algorithms
 Importance of Internet  Google Algorithm Updates
Marketing  Page Rank Technology
 Types of Internet Marketing  Panda Update and its
Methods Importance
 Basics of Search engines and  Latest Updates about
Directory Algorithms
 How the search engine  Understanding the SERP
works?  Using Search Operators
 Google Search Engine  Google WebMasters Tools
Architecture  Yahoo Site Explorer
Keywords Research and Analysis
 Introduction to Keyword  Adwords Tool / Wordtracker /
Research Search Insights / Suggest
 Business Analysis  Competition Analysis
 Types of Keywords  Finding the good keywords
 Keyword Research  Localized Keywords
Methodology Research
 Keywords Analysis Tools  Language Based Keywords
On PAGE Optimization
 Onsite Optimization Basics  Meta Tags Optimization
 Domain Names in SEO  Copywriting and SEO
 Website Structure and Copywriting.
Navigation  Header Optimization
 Creating Filenames in Site  Anchor Links Optimization
 Title Tag Optimization  Snippets Creation
2 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing

3.  Iframes /  Sitemap Generation Tools
Frames affect on SEO  URL Rewrite Techniques
 Image Tag Optimization  Using Robot.txt
 Footer Optimization  Malware Removal Guidelines
 Creating an txt, xml sitemaps
OFF PAGE OPTIMIZATION
 Black Hat SEO techniques  Linking Building Methodology
 Introduction to Offsite  Types of Linking Methods
Optimization  Free Links / Paid Links
 Submission to search  Directory Submissions for
engines SEO
Reports and Management
 Website Position Analysis  Geographic Reports
 Introducton to Google  Traffic Sources Reports
Analytics  Keywords Reports
 Installing Google Analytics  Goals and Conversions
 Basics of Google Analytics  User Access and Reports
 Visitors Reports Sharing
3 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing

4. SMO TRAINING OUTLINE
Social Book-marking
 Stumble Upon  Fave It
 Delicious  E-buzz & More
 Reditt
Social Media Networking
 Verifying Twitter Account  Google Buzz
 Facebook Profile  Myspace Connections
Maintenance  Linked In Networking
 Facebook landing page  Kaboodle (only for product
Creation based sites)
Video Marketing
 Video Optimization  MetaCafe
 Youtube  AOL Videos
Blogging
 Blog Post Updating  Writing a Press Release
 Blog Marketing  Article Submissions
 Blog Commenting  Video Submissions
 Local Business Listing  Social Media Optimization
 Classifieds Posting  Social Networking Concepts
 Forum Signatures and  Social Bookmarking
Commenting
RSS Feeds
 Using Blogs for SEO
 Blog Commenting
4 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing

5. SEM TRAINING OUTLINE
Introduction to SEM and Adwords
 Basics of Internet Marketing  Benefits of Adwords
 Adwords Certification Exams compared to other Networks
Adwords Account Setup
 Creating Adwords Account  Adwords Dash Board
 Adwords Interface Tour  Billing in Adwords
Creating First Campaign
 Understanding purpose of  Ad delivery: Ad rotation,
Campaign frequency capping
 Account Limits in Adwords  Demographic bidding (Display
 Location and Language Settings Only)
 Networks and Devices  Social settings (Display Only)
 Bidding and Budget  Automatic campaign optimization
 Schedule: Start date, end date, ad (Display Only)
scheduling
Ad groups and Keywords
 Purpose of Ad Groups  Understanding the Ad
 Keyword Types (Broad, Phrase, Group and Keywords Dash
Exact and Negative) Board
 Adwords Keyword Tool  Automate Tool
 Text Ad Format  Search Terms
 Quality Score and Its  Columns Customization
Importance  Alerts Setting
 Filters
Ads Format and Ad Guidelines
 Ad Types in Adwords  Display Ad Builder Ads and
 Text Ads and Guidelines Guidelines
 Image Ad Formats and  Video Ads Format
Guidelines  Ads Preview and Diagnosis
Display Network Targeting
 Setting a Display Network  Manual Placements
Campaign  Placement Tool
 Concept of CPM and Branding  Contextual Targeting Tool
 Automatic Placements
5 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing

6.  CPC  Setting a Video Campaign
Bidding and CPM Bidding  Audience Tab
Conversion Tracking
 Purpose of Conversions  Tracking the
 Create your Conversion Conversions for Multiple
Tracking Code Product
Website Optimizer
 Using Website Optimizer  A/B Testing
Tool  Multi Variant Testing
Reports and Improving Conversions
 Conversion Tracking  Google Analytics Tools
 Dimensions Reports
Multi User Access
 User Access Levels
 My Client Centre (MCC)
Notes:
Recommend Practical hours for student except class hours is 90 Hrs.
We also provide weekend classes for all courses.
After completion of 75% of course, student will go through Live
Project Training, Interview Preparation and Recruitment process in
Software Industry.
6 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing

7. Our Technology Specialization and Certification Courses:
7 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing

8. KEY FEATURES OF XPERT INFOTECH:
KEY FEATURES OF XPERT INFOTECH:
Training by Certified and Experienced Trainers.
Industrial and Corporate Tie-ups for Live projects for student.
Well equipped Computer Lab, Internet and Book Bank facility.
Live project based Summer Trainings, Summer Internships and
summer programs.
100% placement assistance on every course.
Interview Preparation and Technical Events.
On Campus Interviews in every month for the placement of students.
WI-FI enabled classrooms. 100% Placement
Assistance
On Campus
Interviews
58-61 (Basement), Vashist Park, Pankha Road,
New Delhi-46
Ph.: 011-28526572, 65833100, 9990345891
www.xpert-infotech.com
Email: info@xpert-infotech.com
8 COURSE OUTLINE FOR SEO | XPERT INFOTECH | Confidential
and Internet Marketing