Social Media Must Have Presented by Wendy Schollum

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This presentation outlines what social media is and how it can be used in business. It includes information on: - What the most popular social media platforms are, - How to know which networking sites your clients are using, - The rules of social media, - How to gather "quality" online followers, - Giving the people what they want - what content to provide, - Example campaigns.

Tecnología

Social Media fad or must have? Presented by: Wendy Schollum April 2010

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Are you blind to the power of social media?

Social Media is… ,[object Object],[object Object],[object Object]

78% of users trust content… … posted by their peers more than that posted by companies

“ YOU can’t say it. You have to get other people to say it to each other.” - James Farley, CMO, Ford

Social Media – the worlds biggest networking event

You can use social media to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aren’t all social media users “young people”?

Facts about Twitter… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],January 2010 statistics

How does Twitter work? ,[object Object],[object Object],[object Object],[object Object]

Deciphering Twitter… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What should I tweet? ,[object Object],[object Object],[object Object],[object Object]

B2C’s should tweet about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2B’s should use Twitter to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facts about Facebook… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],January 2010 statistics

Facebook is made up of… ,[object Object],[object Object],[object Object],[object Object]

Fan pages are for businesses ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using this custom tab, fans can… - View her YouTube videos

Using this custom tab, fans can… - Read Bailey’s blog

Using this custom tab, fans can… - Participate in the community

Bailey’s Facebook content… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook fan pages provide stats on… ,[object Object],[object Object]

Facebook fan pages provide stats on… ,[object Object]

Every post to your Facebook page… … helps news about it spread via auto-updates to user’s personal “walls”.

On the 19 th Feb 2010 Animal Planet arrived…

Why do so many pages fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Never tell fans what they are allowed to do…

Facts about LinkedIn… ,[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn is comprised of… ,[object Object],[object Object],[object Object],[object Object]

LinkedIn Company Profiles… ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Must Have Presented by Wendy Schollum

1. Social Media fad or must have? Presented by: Wendy Schollum April 2010

3. Are you blind to the power of social media?

8. Through social media… … your customers control your brand’s online reputation

10. 78% of users trust content… … posted by their peers more than that posted by companies

11. “ YOU can’t say it. You have to get other people to say it to each other.” - James Farley, CMO, Ford

12. Social Media – the worlds biggest networking event

13. If you’re not involved in the conversation … the message about your brand may be wrong.

14.

15.

16. Aren’t all social media users “young people”?

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34. Personal profiles

35. Personal profiles

36. “ Wall” posts and comments

37. The “wall” records user activity

38. Groups are to share interests

39.

40. Bailey Dawg’s Facebook campaign

41. Using this custom tab, fans can… - View her YouTube videos

42. Using this custom tab, fans can… - Read Bailey’s blog

43. Using this custom tab, fans can… - Participate in the community

44.

45.

46.

47.

48.

49.

50. Every post to your Facebook page… … helps news about it spread via auto-updates to user’s personal “walls”.

51.

52. On the 19 th Feb 2010 Animal Planet arrived…

53.

54. Nestle’s social media disaster…

55. Upset fans start changing their profile pics…

56. Never tell fans what they are allowed to do…

57. Fans started “attacking” the page…

58.

59.

60.

61. LinkedIn Personal Profiles…

62.

63. LinkedIn Groups…

64.

65.

Social Media Must Have Presented by Wendy Schollum

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Social Media Must Have Presented by Wendy Schollum