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Optimizing for Higher ROI Across Onsite Offers and Media Campaigns with
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Presented at PhocusWright 2009
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Best Practices: Audience Targeting for Travel
- 1. Audience Targeting for Travel Optimizing for Higher ROI Across Onsite Offers and Media Campaigns with [x+1]’s Integrated Platform Presented at PhocusWright 2009 5/20/2010
- 2. Who we are [x+1] provides tools and services for advertisers and agencies to optimize results from display media, search landing pages and websites. Who we help
- 4. We Drive Campaigns Using Data & Segmentation In Market Geographic Demo Customer (Context and Behavioral) + + Male High income + Surf Waikiki! Packages starting at $699
- 5. AUTOMATICALLY (Or by using audience segmentation & rules)
- 6. Both Onsite and Offsite Publisher Site Your Site Surf Waikiki! Packages starting at $699 Surf Waikiki! Packages starting at $699
- 7. Drive Loyalty Programs YOU ARE ALMOST THERE! Check out our lowest fare deals. Less than 500 “points” and you will be upgraded to gold status. 7
- 8. Build Relationships Middle Seat Monday? Sorry your flight was not perfect. Please accept free Wi-Fi on your next trip
- 9. Build Multichannel Reach Check In From Your Phone!
- 10. Find the right audience for Cross Sell/Upsell Car ad for Waikiki rental $29 Stay in a five star Waikiki hotel - Speed in Waikiki Upgrade for only 200 points! Waikiki is 10 hours away… Wouldn’t you rather sip champagne? Click here to upgrade your flight >
- 11. Let’s walk through how all this works: In Market Geographic Demo Customer (Context and Delta behavioral) + + Female High income + Skymiles Packages starting at $699
- 12. Delta Landing Page Segments [x+1] identifies 1700 discrete audience segments, and can serve those segments unique pages all from one simplified dynamic landing page Proprietary and Confidential
- 13. Impact is quantified against a hold-out control cell Personalization of Delta’s landing pages drives lift and produces significant incremental revenue: In 6 months, [x+1] technology has generated 40x ROI for Delta • [x+1]’s incremental volume in placement A is not cannibalistic to conversions from the RTR on the homepage • Through conversion tracking [x+1] has been able to advise which creative copy and imagery are most successful at driving ticket sales
- 14. To learn more about Audience Targeting, please contact Mike Dillon at mdillon@xplusone.com or call (203) 984-2403