Aflac Expansion Possibility in China

1. Through the case study, we try to explain the possibility of Aflac investing in China.

4. Cancer Insurance Background Medical Costs Standard health insurance covers most medical costs. Reimbursement The standard insurance often results in financial hardship for patients and their families. Standard Insurance Cancer Insurance Nonmedical Costs The cancer insurance covers the nonmedical costs (such as lost wages, deductibles, copayments, and travel to and from caregivers). Cash Benefits The insurers, upon diagnosis of cancer, pay cash benefits for items that usually require out-of-pocket expenditures and are distinct from reimbursements made by traditional health insurance. Supplement As a supplement, the cancer insurance fill the gap in coverage.

6. The History of Aflac

10. Background 1974-1984 The first company sells cancer insurance in Japan 1985-1994 Diversification of the product lineup 1995-2004 Expansion of product-line and sales channels

16. Is there any opportunity in China?

17. 逻辑结构 了解外部环境状况 明晰公司内部优势及劣势 外部环境 分析 内部资源 分析

19. 就保险公司而言，商业健康险发展受税法等的制约 就个人而言，法律空白导致对投保人利益保护不力 外部环境 5% 中国 美国 无 5% 减免 1% 15% 个人所得税 税率 成本 P: 政治环境 对保险公司的反面进作用 对保险公司的反面进作用 现代计算机技术的发展促进保险业产品的创新 服务质量的提高 整个行业竞争更加激烈单个保险公司很难长时间保有某个产品优势 T: 科技环境

21. 拳头产品面临同类及替代品众多的威胁 产品 品牌 其他 渠道 Please write down of contents explanation for Business Area. 保险产品的特殊性使得其无法复制已有的高品牌知名度 国内渠道的排他性协议使得开拓渠道困难重重 在日本市场取得的先机优势已不具备 内部资源

22. 小结 竞争激烈，外资公司生计维艰 拥有相当市场容量，然政治环境，人们意识等均需要提高 金融危机造成消费者对外资保险公司信任度急剧下滑 外部环境 内部资源

24. Conclusion and Recommendation

27. Thank You! Time for Q&A.