Currie Munce, VP of HGST, gave the talk at CAISS Annual Conference 2012, as part of the panel discussion: Storage Component Technologies - Enable Big Data and Make Better Cloud Computing.

1. Storage Component Technologies:
Enable Big Data and Make Better Clo d Comp ting
Cloud Computing
As the amount of data in our world keeps increasing, storage of these large data
sets—so-called
sets so called big data is urgent Technologies that will enable big data storage
urgent.
have become the new frontier in innovation and competition. As part of the Cloud
Storage Series, Chinese American Information Storage Society (CAISS) will host
2012 Annual Conference with a theme “Storage Component Technologies: Enable
Storage
Big Data and Make Better Cloud Computing”. Established leaders from world-wide
storage industry will be speaking about their personal perspectives on this new
technology trend.
Invited speakers:
• Currie Munce VP,
VP HGST (Moderator)
• Carl Che VP, HGST Drive
• Herbert Lin VP, WDC Heads
• Steve H
St Hwang VP, S
VP Seagate
t Media
M di
• Yuan Xing Lee VP, LSI Electronics
• Jian Chen VP, Sandisk SSD
• Charles Fan Sr VP, VMWare System Applications
© 2012, HGST, a Western Digital company HGST Confidential 1

2. Cloud Storage Overview
Currie Munce
VP Research
HGST, a Western Digital company
October 6, 2012
© 2012, HGST, a Western Digital company

3. Storage Enabling Progress
DVRs Gaming Tablets
Desktop
Data Volume
e
E t
External HDD
l HDDs Di it l AV
Digital M bilit
Mobility
PCs
Notebook PCs Home Networks Thin and Light
a
Isolated PC and IP Networks
Cloud
Network Storage and SANs
STORAGE: AT THE HEART OF INNOVATION
© 2012, HGST, a Western Digital company 3

4. Storage Trends
Exabyte Forecast
3,500 by Application
Speed and mobility driving SSD Smart/Feature Phones
and flash growth 3,000 Tablets
Smart/Feature Phones
Shift to thin and light in mobile
g
nts
2,500
2 500 Tablets
Exabyt Shipmen
creates an opportunity for new Cloud SSD
slim form factors and hybrids 2,000 Cloud
Cloud
Personal CE
te
Growth in mobility and web Client SSD
1,500
apps driving the need for Client PC
storage in the cloud 1,000
Personal CE
(datacenter and personal)
500
Flash, SSDs and HDDs are
Client PC
complementary
0
2012 2013 2014 2015 2016 2017 2018 2019 2020
Over 85% of Exabytes in 2020 will be stored on HDDs
y
Source: Western Digital analysis
© 2012, HGST, a Western Digital company 4

5. Sizing the Cloud Opportunity
Exabyte Forecast by Application
Personal CE / Client PC
Cloud
ipments
Tablet
Smartphone
abyte Shi
Cloud
Exa
Personal CE / Client PC
2012 2013 2014 2015 2016 2017 2018 2019 2020
Source: Western Digital analysis Source: Domo.com
© 2012, HGST, a Western Digital company 5

6. Applications and Storage Tiers
HF
Trading
Big Data
Analytics
User
Databases
Database
D t b
/ OLTP
Cloud
Gaming
Content
Serving
S
Cloud Storage (Objects)
Cloud Computing
/ Virtualized
Server
Social
Networks Big Data Storage
Long-Tail Content
g
Storage
Cold Storage
Archiving
Source: HGST analysis
© 2012, HGST, a Western Digital company 6

7. The Storage Hierarchy of Needs
Weight
Noise
Robustness
Power
Physical Size
Performance
Price
Capacity
Reliability
Availability
Source: John Squires – Founder and VP Engineering of Conner Peripherals
© 2012, HGST, a Western Digital company 7

8. Performance vs. Cost – 15 years ago
Storage Tiering
1.00E+00
SRAM
memory
1.00E 02
1 00E-02 storage
ormance
Relative Perfo
100x
1.00E-04
10x
1.00E-06
1.00E-08
1 10 100 1,000
1 000 10,000
10 000
Source: HGST analysis Relative Capacity / $
© 2012, HGST, a Western Digital company 8

9. Performance vs. Cost – Today
Storage Tiering
1.00E+00
SRAM
1.00E 02
1 00E-02
ormance
Performance
Gap
p
Relative Perfo
1.00E-04
Tape & HDD performance
1.00E-06 did not scale as fast as
processor advancements
1.00E-08
1 10 100 1,000
1 000 10,000
10 000
Source: HGST analysis Relative Capacity / $
© 2012, HGST, a Western Digital company 9

10. Performance vs. Cost – Today
Storage Tiering
1.00E+00
SRAM
1.00E 02
1 00E-02
ormance
Relative Perfo
1.00E-04
Tape & HDD performance
NAND Flash provides
1.00E-06 did not scale as fast as
100x performance for
processor advancements
random R/W operations
1.00E-08
1 10 100 1,000
1 000 10,000
10 000
Source: HGST analysis Relative Capacity / $
© 2012, HGST, a Western Digital company 10

11. Storage Tiering: Delivering Solutions
Capacity
C it
© 2012, HGST, a Western Digital company 11

12. THANK YOU
© 2012, HGST, a Western Digital company HGST Confidential