By: Mahmoud yassien Mash-hour

2.  The concept of market study
 Types of research
 Competitor Analysis and alternatives

6. * 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment
* Traditional 4Ps extended to encompass growth of service industry

7. • Consumer Markets
• Business Markets

8.  Desk Research / Secondary Research
 Primary Research
• QUALITATIVE RESEARCH
• QUANTITATIVE RESEARCH