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Social Agency: What Does Social Media Mean to Traditional Agencies

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Lena West
Lena West

This document discusses how social media impacts traditional agencies. It outlines several pieces including examining the source's credentials as a social media expert, defining key terminology, analyzing the current social media landscape, and creating a plan of action for agencies. The plan of action suggests tools like blogs, podcasts and social networks for agencies to engage audiences and get help managing their social media efforts. It also stresses the importance of metrics to evaluate whether social media strategies are effective or derailed.

EmpresarialesTecnología
1 de 15
Social Agency What Does Social Media Mean to Traditional Agencies?
Piece #1: The Source Consider the source
Who am I? award-winning social media consultant, blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
Piece #2: The Terminology
Piece #3: The Landscape
Piece #4a: Create the POA Which tool(s) should be used? blog podcast online community wiki widget social networking video
Piece #4b: Create the POA Find the audience & influencers Facebook MySpace LinkedIn affinity groups/communities blogs podcasts
Piece #4c: Create the POA Listen RSS feeds/email subscriptions Google Alerts search.twitter.com TweetBeep Conversation monitoring tools (Buzzlogic, Radian6)
Piece #4d: Create Your POA Engage blog comments social networking micro-blogging (Plurk, Twitter)
Piece #5: Time Management Social Media Marketing Social Media Engagement Social Media Management
Piece #6: Get Help The “social media bus” Evaluating consultants
Piece #7: Metrics On track or not? How to recognize a derailed effort Triage & troubleshoot poor results
Interactivity Questions?
Connect xynoMedia www.FriendFeed.com/LenaWest 914.377.0600

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Social Agency: What Does Social Media Mean to Traditional Agencies

  • 1. Social Agency What Does Social Media Mean to Traditional Agencies?
  • 2. Piece #1: The Source Consider the source
  • 3. Who am I? award-winning social media consultant, blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany
  • 4. Piece #2: The Terminology
  • 5.
  • 6. Piece #3: The Landscape
  • 7. Piece #4a: Create the POA Which tool(s) should be used? blog podcast online community wiki widget social networking video
  • 8. Piece #4b: Create the POA Find the audience & influencers Facebook MySpace LinkedIn affinity groups/communities blogs podcasts
  • 9. Piece #4c: Create the POA Listen RSS feeds/email subscriptions Google Alerts search.twitter.com TweetBeep Conversation monitoring tools (Buzzlogic, Radian6)
  • 10. Piece #4d: Create Your POA Engage blog comments social networking micro-blogging (Plurk, Twitter)
  • 11. Piece #5: Time Management Social Media Marketing Social Media Engagement Social Media Management
  • 12. Piece #6: Get Help The “social media bus” Evaluating consultants
  • 13. Piece #7: Metrics On track or not? How to recognize a derailed effort Triage & troubleshoot poor results
  • 14. Interactivity Questions?
  • 15. Connect xynoMedia www.FriendFeed.com/LenaWest 914.377.0600