Brochure & Order Form_Eastern Europe B2C E-Commerce Report 2011_by yStats.com

Eastern Europe B2C E-Commerce Report 2011

September 2011

Provided by

RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions

September 2011

Publication Date
September 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
275
Covered Countries
Top Countries:
Russia, Ukraine, Poland, Hungary, Czech Republic, Slovakia
Additional Eastern European Countries:
Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Estonia, Greece, Latvia, Lithuania, Macedonia,
Romania, Slovenia
Price
Single User License: € 3,950 (excl. VAT)
Site License: € 7,900 (excl. VAT)
Global Site License: € 11,850 (excl. VAT)

yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats
Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats


Key Findings
Covering 17 Eastern European Countries

• Russia: In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce,
accounting for approximately 60% of total online sales.
• Ukraine: Online shopping is increasingly popular, however, there are still obstacles such as price
sensitivity and long delivery times.
• Poland: “Clothes, Sports Goods” was the leading product category in B2C E-Commerce in 2010,
followed by “Household Goods”.
• Hungary: The number of Internet users reached more than 6 million in 2010, accounting for
62% of the population.
• zech Republic: Market places Zbozi.cz, Aukro.cz and Heureka.cz were the leading E-Commerce
C
sites in terms of unique monthly visitors in August 2010.
• Slovakia: Long product delivery time and dissatisfaction with the received products are some of
the encountered problems in B2C E-Commerce.

Company and Product Information
About our Reports

Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions

A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

About yStats.com
• yStats.com has been committed to research up-to-date, objective and demand-based data on markets and
competitors from various industries since 2005.
• Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in
secondary market research.
• In addition to reports on markets and competitors, yStats.com also carries out client-specific research.
• Clients include leading global enterprises from various industries including B2C E-Commerce, electronic
payment systems, mail order and direct marketing, logistics as well as banking and consulting.



Table of Contents (1 of 8) - Russia (Top Country)

1. Management Summary 5. Products

• reakdown of B2C E-Commerce Sales, by Type of
B
2. Trends Products, in %, 2010
• roducts purchased online, in % of Online Shoppers,
P
• B2C E-Commerce Trends, 2011 2010
• mpact of E-Commerce on Retailing, 2010
I • roducts purchased online, by Gender, in % of Online
P
Shoppers, 2010
• hare of Moscow and St. Petersburg on B2C E-
S

Commerce Sales and Online Shoppers, in %, 2010 • roduct/Services purchased online, in % of Internet
P
Sales, 2010
• ayment Methods among leading E-Commerce Sites,
P

in %, 2008-2010. • onthly Online Revenue per Product Category,
M
in RUB million, 2010
• esearch Methods of Online Shoppers in Moscow
R

and St. Petersburg, in %, April 2011 • umber of daily Orders per Product Category, 2010
N
• nternet and Broadband Trends, 2010
I
• reakdown of B2C E-Commerce Sales in Moscow and
B
St. Petersburg by Product Categories, in %, April
• ost popular Internet Activities of Internet Users,
M

2011
by Age Group, in %, December 2010
• reakdown of “expensive Sales” within B2C
B
• obile Internet Trends, 2010
M

E-Commerce in Moscow and St. Petersburg by
• ocial Networking Usage, August 2010; incl. Top 10
S
Product Category, in %, April 2011
Countries for Social Networking ranked by Time
spent per Visitor, August 2010
• rends about Social Networks and Private Shopping,
T

2011 6. Users / Shoppers
• elivery Methods used in B2C E-Commerce in
D

Moscow and St. Petersburg in %, April 2011 • evelopment of Internet Users 18+ (millions) and
D
Share of Country Population (in %), 2006-2014f
• uture Growth Trends for the B2C E-Commerce
F

Market, 2011-2015 • evelopment of Internet Users (millions) and Share
D
of Country Population (in %), 2011 & 2015f
• nternet Penetration by Age Groups, in %, 2010
I
• enetration of Internet Users in CEE countries,
P
3. Sales as % of the adult Population, July 2010
• opulation in CEE Countries who have ever shopped
P
• 2C E-Commerce Sales and Mail-Order Sales,
B
on the Internet, in %, 2009
in EUR billion, 2006-2010
• hare of Online Shoppers on Internet Users
S
• reakdown of the B2C E-Commerce Sales by Region,
B
by Region, in %, May 2011
in %, April 2011
• hare of Online Shoppers on the adult Population
S
• evel of average Consumption (in 6 Months) for B2C
L
by Region, in %, May 2011
E-Commerce, by Region, in RUB, 2011

4. Shares 7. Players

• op 30 Online-Shops, ranked by B2C E-Commerce
T
• 2C E-Commerce Share of Total Retail and Mail-Order
B
Sales, in RUB billion, 2010
Sales, in %, 2009-2010
• acts about Utkonos.ru
F
• acts about Ozon.ru
F
• acts about Kupivip.ru
F
• acts about Holodilnik.ru
F



Table of Contents (2 of 8) – Ukraine (Top Country)


• ost popular Products, purchased in Distance Selling,
M
2. Trends including Online, in %, 2010
• 0 most important Product Categories in B2C
1
• 2C E-Commerce Trends, 2011
B E-Commerce, in %, September 2010 & April 2011
• he most popular Reasons to use Online Shopping
T
for Internet Users, in %, Sep. 2009 & April 2011
• ttitude of Internet Users about Online Shopping,
A 6. Users / Shoppers
in %, September 2009 & April 2011
• ayment Methods used in B2C E-Commerce, in %,
P • umber of Internet Users in millions, June 2010-June
N
2010 (by Cash on Delivery, Bank Transfer, Credit 2011
or Discount Card) • nternet Users, by Gender and Age Groups, in %,
I
• tructure of Online Payments, in %, Q1 2010
S June 2011
• obile Internet Users, in % of Internet Users,
M • nternet Users, by Frequency and Region, in %,
I
2007-first Half 2010 June 2011
• obile and Broadband Market Trends
M • enetration of Internet Users in CEE countries,
P
• obile Internet Trends, 2010
M as % of the adult Population, July 2010
• opulation in CEE Countries who have ever
P
shopped on the Internet, in %, 2009
• hare of Online Shoppers on Internet Users, in %,
S
3. Sales September 2009 & April 2011

• 2C E-Commerce Sales of Goods, in UAH million,
B
2008-2010
• reakdown of Distance Sales, by Ordering Channel,
B 7. Players
in %, 2010
• ost popular Online Shops, in % of Internet Users,
M
April 2011
• ost popular Online Auctions, in % of Internet Users,
M
4. Shares April 2011
• acts about Rozetka.com.ua
F
• 2C E-Commerce (Goods only) Share on total Retail
B
and Home-Shopping Sales, in %, 2009 & 2010 • acts about Bonprix.ua
F
• acts about Sokol.ua
F



Table of Contents (3 of 8) – Poland (Top Country)


• ost popular Product Categories in B2C E-Commerce,
M
2. Trends in %, 2010
• ypes of Goods and Services bought online, by Age
T
• 2C E-Commerce Sales Trends
B Groups, in %, 2010
• rinciples of good E-Commerce, 2011
P
• xpansion of E-Commerce, 2011
E
• ablets and Smartphones Trends, 2011
T 6. Users / Shoppers
• 2C E-Commerce Delivery Trends, 2011
B
• evelopment of Internet Users (millions) and its
D
• ogistic Companies used by Internet Shops,
L Percentage of Country Population, 2006-2010
in %, 2009
• ndividuals in Europe using the Internet, by Country,
I
• op Online Payment Companies by Internet Shop Use,
T in %, 2008-2010
in %, 2009
• ercentage of Households in the EU with Internet
P
• vailability and Popularity of Payment Methods in
A Access / Broadband Connections in %, 2008-2010
Internet Shops, in %, 2009
• otal Broadband Subscribers, compared to Germany,
T
• ustomer Spending on B2C E-Commerce, in %, 2009
C USA and the OECD, 2006-2010
• nline Activities of Internet Users, in %, April 2010
O • otal Broadband Subscribers per 100 Inhabitants,
T
• enetration of Mobile Phone Owners, and Penetration
P compared to Germany, USA and the OECD Average,
for Mobile Media Usage among Mobile Phone Owners; 2006-2010
Poland compared to the UK, Spain and France, • roadband Subscribers, by Access Technology
B
in %, 2010 compared to the OECD Average in %, 2010
• obile Internet Users, in % of the Population,
M • nline Shoppers by Age Groups, compared to
O
2007-2010 EU27 Average, in %, 2010
• nternet Usage via mobile Phones, by Age Groups,
I • enetration of Online Shoppers, by Age Group
P
in %, 2010 and Gender, in % of Population, 2010
• enetration of Online Shoppers, compared to EU27
P
Average, in %, 2006-2010
3. Sales • U Comparison of Online Shopper Penetration,
E
in % of Population, 2010
• 2C E-Commerce Sales, in PLN billion, 2001-2010
B • requency of Shopping on the Internet, in %, 2009
F
• 2C E-Commerce Sales, in EUR billion, 2010 & 2015f
B • nline Shoppers by Age Groups, in millions, 2009
O
• 2C E-Commerce Sales, in PLN billion, 2010 & 2011f
B • nline Shoppers by Gender, in %, 2008 & 2010
O
• 2C E-Commerce Sales per Household, compared to
B
Italy and Spain, in EUR, 2010

7. Players

4. Shares • eading B2C E-Commerce Sites, ranked by B2C
L
E-Commerce Sales, in PLN billion, 2010
• 2C E-Commerce Share on total Retail Sales, in %,
B • acts about Allegro.pl
F
2006-2010
• acts about Neo24.pl
F
• acts about Electro.pl
F
• ews about Integer.pl, 2011
N
• ews about Merlin.pl, 2011
N



Table of Contents (4 of 8) – Hungary (Top Country)

1. Management Summary 6. Users / Shoppers

• nternet Users (millions) and Percentage of Country
I
2. Trends Population, 2004-2010
• enetration of Internet Users in CEE Countries,
P
• 2C E-Commerce Trends
B as % of the adult Population, July 2010
• 2C E-Commerce Gender Trends, 2010
B • ndividuals in Europe using the Internet, by Country,
I
in %, 2008-2010
• referred Online Payment Method, in %, 2010
P
• nternet and Broadband Household Penetration,
I
• nline Payment Trends, 2011
O
by Households, in %, 2008-2010
• nternet and Telecommunication Trends, 2010
I
• otal Broadband Subscribers, compared to Germany,
T
• roup Shopping Trends, 2011
G USA and the OECD, 2006-2010
• ost popular Offer Categories at leading Group
M • roadband Subscribers per 100 Inhabitants,
B
Shopping Sites, May 2011 compared to Germany, USA and the OECD Average,
• obile Internet Access Penetration in Europe,
M 2006-2010
by Country, in %, 2010 • roadband Subscribers, by Access Technology,
B
• obile Payment Trends, 2010
M compared to the OECD Average in %, 2010
• enetration of Online Shoppers, compared to
P
EU27 Average, in %, 2006-2010

3. Sales • U Comparison of Online Shopper Penetration,
E
• 2C E-Commerce Sales, in HUF billion, 2005-2011f
B • nternet Shoppers by Age Groups, compared to
I
EU27 Average, in %, 2010

4. Shares
7. Players
B
2005-2011f • 2C E-Commerce Players, 2010
B
• eading B2C E-Commerce Players;
L
by Unique Visitors and Audience Reach, July 2011
• acts about Bookline.hu
F
5. Products
• acts about Edigital.hu
F
• ost popular Product Categories in B2C E-Commerce,
M • acts about Libri.hu
F
in %, 2010 • onthly Turnover of leading Group Shopping Sites,
M
in HUF million, May 2011
• verage Price of Offers at leading Group Shopping
A
Sites, in HUF, May 2011



Table of Contents (5 of 8) – Czech Republic (Top Country)


• umber of Internet Users (millions) and Share (%)
N
2. Trends of Country Population, 2005-2010
• ndividuals in Europe using the Internet, by Country,
I
B in %, 2008-2010
• ttitude of Consumers regarding Online Shopping,
A • nternet and Broadband Household Penetration,
I
in %, 2010 by Households, in %, 2008-2010
• nline Stores compared with Online Auctions, in %,
O • otal Broadband Subscribers per 100 Inhabitants,
T
2010: Reasons for purchasing Online, encountered compared to Germany, USA and the OECD Average,
Problems, the most popular Payment Method, the 2006-2010
most popular Products • roadband Subscribers, by Access Technology,
B
• nline Shopping Payment Methods Usage,
O compared to the OECD Average in %, 2010
by Gender and Age, in %, 2010 • umber of Internet Shoppers (millions) and Share
N
• nternet and Telecommunication Trends, 2010
I of Country Population (%), 2005-2010
M • hare of Respondents who have ever shopped
S
by Country, in %, 2010 on the Internet, in %, 2010
• obile Payment Trends, 2011
M • hare of Internet Shoppers, compared to the EU27
S
Average, in %, 2005-2010
• nline Shopper Penetration by Age Groups,
O
in %, 2010
3. Sales
• enetration of Online Shoppers, by Age Group
P
and Gender, in % of Population, 2010
• 2C E-Commerce Sales, in CZK billion, 2006-2010
B
• U Comparison of Online Shopper Penetration,
E

4. Shares
7. Players
• 2C E-Commerce Share of Total Retail Sales, in %,
B
2006-2010
• evenues of selected Top Players in B2C
R
E-Commerce, in EUR million, 2009
• op E-Commerce Sites (incl. Auctions & Market
T
5. Products Places), by monthly Visitors, August 2010
• acts about Alza.cz
F
• ypes of Goods ordered online, in % of Online
T
Shoppers Age 16+, 12 Months to Q2 2010 • acts about Kasa.cz
F

• ypes of Goods ordered online by Gender, in % of
T • acts about Mall.cz
F
Online Shoppers Age 16+, 12 Months to Q2 2010
• ypes of Goods and Services bought online,
T
by Age Groups, in %, 12 Months to Q2 2010



Table of Contents (6 of 8) – Slovakia (Top Country)


• nternet Users (millions) and Share of Country
I
2. Trends Population, 2005, 2006 & 2010
• enetration of Internet Users in CEE countries,
P
B as % of the adult Population, July 2010
• ttitude of Internet Users about Online Shopping,
A • ndividuals in Europe using the Internet, by Country,
I
in %, 2010 in %, 2008-2010
• omparison of Online Shops and Online Auctions,
C • nternet and Broadband Household Penetration,
I
in %, 2010: Reasons for purchasing Online, by Households, in %, 2008-2010
Encountered Problems, most popular Payment • otal Broadband Subscribers, compared to Germany,
T
Methods, most popular Products USA and the OECD Average, 2006-2010
• hare of Consumers who use Cash on Delivery
S • otal Broadband Subscribers per 100 Inhabitants,
T
for B2C E-Commerce, in %, 2010 compared to Germany, USA and the OECD Average,
M 2006-2010
by Country, in %, 2010 • roadband Subscribers, by Access Technology
B
• nternet Usage via mobile Phones, by Age Groups,
I compared to the OECD Average in %, 2010
in %, 2010 • hare of Internet Users, who ever shopped online,
S
in %, 2010
• enetration of Internet Shoppers, comp. to EU27
P
3. Sales Average, in %, 2006-2010
• U Comparison of Online Shopper Penetration,
E
• 2C E-Commerce Sales, in EUR million, 2009 & 2010
B in % of Population, 2010
• nline Shoppers by Age Groups,
O
compared to EU27 Average, in %, 2010

4. Shares • enetration of Online Shoppers, by Age Group
P

B
2009 & 2010
7. Players

5. Products • eading B2C E-Commerce Players; by Unique Visitors
L
and Audience Reach, July 2011

• roducts purchased Online, in %, Q1 2010
P • acts about Mall.sk
F
• acts about Alza.sk
F
• acts about Hej.sk
F



Table of Contents (7 of 8) – Additional Eastern European Countries

1. Albania 5. Estonia

• Development of Internet Users and its Percentage • Internet Users (millions) and Percentage of
of Country Population 2007, 2009 & 2010 Country Population, 2006, 2007 & 2010
• News about Vodafone • Development of Fixed and Mobile Broadband
Subscribers 2009 & 2012f
• Online Activities of Internet Users, in %
of Individuals, 2010
2. Bosnia-Herzegovina
• Major Product Categories in B2C E-Commerce,
in % of Individuals, 2010
• Development of Internet Users (millions) and
its Percentage of Country Population 2006, • Frequency of Online Shopping, in %, 2009
2007 & 2010 • Online Shoppers by Age Groups, in %, 2010
• Penetration of Online Shoppers, by Age Group
3. Bulgaria • Share of Online Shoppers on the total Population,
in %, 2006-2010
• Development of Internet Users (millions) and its • Top 3 Online Shops, by Percentage of Shoppers
Percentage of Country Population 2006 & 2010 that use the Shop most often, in %, 2009
• Internet Activities of Internet Users, in %, 2010 • Top 3 Auction Sites, by Percentage of Shoppers
• Online Activities of Internet Users, in % that use the Site most often, in %, 2009
of Individuals, 2010
• Effects of the Economic Crisis on E-Commerce
• Online Shoppers by Age Groups, in %, 2010 6. Greece
• Penetration of Online Shoppers, by Age Group
and Gender, in % of Population, 2010 • Development of Internet Users and its Percentage
of Country Population 2000 & 2010
• Share of Online Shoppers on the total Population,
in %, 2006-2010 • Internet Activities, in % of Online Shoppers, 2010
• Online Activities of Internet Users, in % of Individu-
als, 2010
4. Croatia • Development of B2C E-Commerce Sales, in EUR
billion, 2009 & 2010
• Internet Users (millions) and Percentage of • B2C E-Commerce Product Categories, in % of Online
Country Population, 2004, 2006 & 2010 Shoppers, 2010
• Online Activities of Internet Users, in % of • Major Product Categories in B2C E-Commerce,
Individuals, 2010 in % of Individuals, 2010
• Online Shoppers by Age Groups, in %, 2010 • Online Shoppers by Age Groups, in %, 2010
• Penetration of Online Shoppers, by Age Group • Penetration of Online Shoppers, by Age Group and
and Gender, in % of Population, 2010 Gender, in % of Population, 2010
• Major Product Categories in B2C E-Commerce, • Share of Online Shoppers on the total Population,
in % of Individuals, 2010 in %, 2006-2010



Table of Contents (8 of 8) – Additional Eastern European Countries

7. Latvia 10. Romania

• Internet Users (millions) and Percentage of • Online Activities of Internet Users, in % of
Country Population, 2006, 2007 & 2010 Individuals, 2010
• Major Product Categories in B2C E-Commerce, • Online Shoppers by Age Groups, in %, 2010
in % of Individuals, 2010 • Penetration of Online Shoppers, by Age Group and
• Online Shoppers by Age Groups, in %, 2010 Gender, in % of Population, 2010
• Penetration of Online Shoppers, by Age Group and • Share of Online Shoppers on the total Population,
Gender, in % of Population, 2010 in %, 2006 & 2010
in %, 2006-2009
11. Slovenia

8. Lithuania • Internet Users (millions) and Percentage of
Country Population, 2006, 2007 & 2010
• Internet Users (millions) and Percentage of • Online Activities of Internet Users, in % of
Country Population, 2005, 2006 & 2010 Individuals, 2010
• Major Product Categories in B2C E-Commerce, • Online Shoppers by Age Groups, in %, 2010
in % of Individuals, 2010 • Penetration of Online Shoppers, by Age Group
• Online Shoppers by Age Groups, in %, 2010 and Gender, in % of Population, 2010
• Penetration of Online Shoppers, by Age Group and • Share of Online Shoppers on the total Population,
Gender, in % of Population, 2010 in %, 2006-2010
• Share of Online Shoppers on the total Population, • Penetration of Online Shoppers, by Age Group
in %, 2006-2010 and Gender, in % of Population, 2010
in %, 2006-2010
9. Macedonia

• Online Activities of Internet Users, in % of
Individuals, 2010
in %, 2008-2010
in %, 2006-2010



Samples
RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players

Furthermore, KupiVIP is a Russian private shopping club with In 2010, the Internet accounted for 33% of incoming distance selling
online sales of RUB 2.4 billion in 2010. orders in Ukraine.
Russia: Facts about Kupivip.ru Ukraine: Breakdown of Distance Sales, by Ordering Channel, in %, 2010
Name of Company KupiVIP
Homepage www.kupivip.ru 11%
1%
Vertical Integration Retailer
Telephone
Business Model Private Shopping Club (incl. Mobile)
Product Range Fashion
Internet
B2C E-Commerce
RUB 2.4 billion (2010)
Revenue/Financials
Mail
• KupiVIP.ru was founded by Oskar
Hartmann in 2008. The company raised
over $31 million in several rounds of
Other
venture capital funding from Accel
Partners, Mangrove Capital, ABRT and
Others Arlan as well as several European ‘angel’
investors Oliver Jung and Klaus Hommels.
• In 2011, The company closed another 33%
USD 55 million funding round with
Balderton, Bessemer Venture Partners
and Russian Partners. 55%

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations; Forbes, April 2011 Source: UDMA, 2011

60 72



“Clothes, Sports Goods” (14%) were the leading product category in In 2010, 13% of the population in Hungary aged 25-34 ordered
B2C E-Commerce in Poland in 2010, followed by “Household Goods”. “Books/Magazines/E-learning Material” online.
Poland: Most popular Product Categories in B2C E-Commerce, in %, 2010 Hungary: Types of Goods and Services bought online, by Age Groups, in %, 2010
Clothes, Sports Goods 14%

Household Goods 13% Total 16-24 25-34 35-44 45-54 55-64 65-74

Books/Magazines/E-Learning Material 10% Books/Magazines/E-learning Material 8 10 13 11 8 3 1
Food/Groceries 6% Clothes, Sports Goods 5 9 11 7 4 1 0

Films/Music 6% Tickets for Events 5 5 9 6 5 2 0

Electronic Equipment 6% Films/Music, Books online delivered 4 5 6 6 4 2 1

Computer Software 5% Household Goods 4 2 8 5 4 2 0

Tickets for Events 5% Computer Software (incl. Video Games) 3 4 4 4 3 1 0

Computer Hardware 3% Electronic Equipment 3 3 5 3 2 1 0

Films/Music, delivered or upgraded online 3% Films/Music 3 6 6 4 3 1 0

Books/Magazines, delivered or upgraded online 3% Computer Hardware 2 3 3 3 2 1 0

Computer Software, delivered or upgraded online 3% Computer Software online delivered 2 2 2 2 2 1 0

Shares/Financial Services/Insurance 1% Food/Groceries 1 1 2 1 2 0 0

Other Types of Goods or Services 2% Shares/Financial Services/Insurance 1 0 2 1 1 0 0
Other Types of Goods or Services 5 5 7 6 6 2 1
0% 2% 4% 6% 8% 10% 12% 14% 16%
Note: Percentage of Individuals

Source: Eurostat, May 2011 Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet in the past Year; Percentage of individuals.
Source: Eurostat, January 2011

106
141



61% of Czech online shoppers paid by cash on delivery, and 34% Mall.sk was the leading B2C E-Commerce player in Slovakia in terms
preferred online banking transfers in 2010. of unique visitors, reaching 520 thousand in July 2011.
Czech Republic: Online Shopping Payment Methods Usage, by Gender and Age, in %, 2010 Slovakia: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, July 2011
Leading B2C E-Commerce Players Leading B2C E-Commerce Players
Provided Provided pre-
Electronic by Unique Visitors (Users) by Audience Reach
credit or debit paid account Other
bank transfer Cash on
card details details over Cash payment payment
via Internet delivery
over the the Internet method
banking
Internet (e.g. PayPal) mall.sk 520 mall.sk 12,3

Total 16+ 2,9 3,6 33,5 60,8 22,0 1,2
Sex 7,3
alza.sk 320 alza.sk
Males 3,7 4,7 37,5 57,1 24,3 1,3
Females 2,1 2,5 28,8 64,9 19,3 1,2
hej.sk 260 hej.sk 6,3
Age group
16–24 3,4 3,7 25,8 62,4 22,1 1,5
martinus.sk 240 martinus.sk 5,9
25–34 2,4 3,8 37,5 60,7 19,9 1,3
35–44 2,1 2,9 34,0 65,1 20,9 1,3
45–54 4,6 5,3 35,0 57,7 22,5 n/a nay.sk 160 nay.sk 3,9

55–64 n/a n/a 37,2 51,4 28,1 n/a
0 100 200 300 400 500 600 0 2 4 6 8 10 12 14
65–74 n/a n/a n/a 57,9 34,7 n/a
in thousand in %
75+ n/a n/a n/a n/a 69,9 n/a

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Selected online players with high traffic may not be included.

Source: DoubleClick Ad Planner, August 2011
Source: Czech Statistical Office, 2010

211
164



Report Order Form
REPORT ORDER FORM
Place Your Order as Follows:

Call us at + 49 40 39 90 68 50

Fax us at + 49 40 39 90 68 51 using the form below:

Scan and Email us at inquiry@ystats.com using the form below:

Place your order now:

Please confirm the license type you require:

 Single User License  Site License1  Global Site License2

Report Title Publication Date Price (€)

An invoice will be sent to your company. Please complete your contact details.
Title: Mr/Mrs/Ms First Name
Last Name
Job Title
Company
Email Address
Telephone Number
Fax Number
Address
City State/Province
Country Post Code/ZIP

All Forms must have a signature to confirm your order:

Signature

Where did you find us?
EU Companies must supply Purchase Order No
Order Date
 Google/Search Engine VAT No (if required)
 Google Adwords/Online Advertising
 Article in Trade Journal
 Press Release
 Social Media
 Recommendation
 Others: ________________________

Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you
do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.
1
) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price.
2
) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.

 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats


Brochure & Order Form_Eastern Europe B2C E-Commerce Report 2011_by yStats.com

Recomendados

Recomendados

Más contenido relacionado

Más de yStats.com

Más de yStats.com (20)

Último

Último (20)

Brochure & Order Form_Eastern Europe B2C E-Commerce Report 2011_by yStats.com