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Top 2000 Global Online Shops 2012

July 2012

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RESEARCH ON INTERNATIONAL MARKETS
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July 2012

Publication Date
July 2012
Language
English
Format
Excel & PDF
Number of Tables
45
Covered Regions & Countries
Regions: North America, Latin America, Middle East, Africa
Countries: UK, France, Spain, Italy, Belgium, Netherlands (Western Europe), Germany, Austria,
Switzerland (Central Europe), Russia, Poland, Czech Republic, Ukraine, Hungary, Slovakia, Turkey
(Eastern Europe), Sweden, Norway, Finland, Denmark (Scandinavia), Japan, South Korea, China, India,
Australia (Asia-Pacific), South Africa (Africa)
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Key Findings
Covering 4 Regions and 26 Countries worldwide
• On a global basis, mass-merchant Amazon.com was leading the ranking of online shops in terms of traffic data from May 2012, followed by Chine-
se online retailer Tmall.com and Japan-based mass-merchant Rakuten.co.jp.
• In North America, the leading Internet retailers in terms of online sales in 2011 were Amazon.com, Staples.com, Apple.com and Walmart.com.
Generalist Amazon.com is also leading in terms of traffic, as the website reached more than 100 million unique visitors (users) in May 2012.
• In Latin America, mass merchant Mercadolivre.com.br was the leading online shop in terms of global unique visitors in May 2012, followed by
footwear online retailer Netshoes.com.br and mass merchants Americanas.com.br and Mercadolibre.com.ar.
• Amazon.co.uk was also in the lead in the UK in May 2012, ahead of Argos.co.uk and Apple.com. In Germany, Amazon.de was ranked first too,
however, with a smaller margin, followed by OTTO.de. In France, LaRedoute.fr, Cdiscount.com and Amazon.fr were leading.
• In Japan, Rakuten.co.jp is ahead of Amazon.jp, whose visitor numbers were slightly lower than those of the Rakuten shopping mall in May 2012.
In South Korea, Gmarket.co.kr was leading by unique visitors in May 2012, followed by 11st.co.kr and Shopping.Naver.com.
• In Australia, mass merchant Oo.com.au was the leading online shop in terms of unique visitors in May 2012. Mass merchant Myer.com.au came in
second, followed by apparel/accessories online shop Asos.com.
• Mass merchant Souq.com was by far the leading online shop in the Middle East in terms of traffic in May 2012. In Africa (excl. South Africa), mass
merchant Nefsak.com, electronics online shop Buyright.biz and health & beauty online shop Agzakhana.com were among the leading online shops.

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Methodology
„Top 2000 Global Online Shops 2012” by yStats.com is produced in a holistic approach and
contains relevant information about the leading online shops in selected countries and regions
worldwide.

• The holistic approach ensures that all relevant regions and countries worldwide are considered and covered. The rankings are
listed by regions and/or countries.
• A global ranking is included which gives an overview of the leading online shops worldwide.
• The following countries are included: UK, France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland, Russia,
Poland, Czech Republic, Ukraine, Hungary, Slovakia, Turkey, Sweden, Norway, Finland, Denmark, Japan, South Korea, China,
India, Australia, and South Africa. These countries are identified by yStats.com as leading B2C E-Commerce/Online-Shopping
markets worldwide.
• The following regions are included: North America, Latin America, Middle East, and Africa. Regional rankings were compiled
because of the availability of regional sales data (e.g. North America) or because of the lack of sufficient data for each country.
• After the country rankings, 14 global rankings were included which show the leading onlin shops based on their main product
categories.
• The rankings are based on traffic data from May 2012 unless otherwise stated. In the latter case, the rankings are based on
online sales. For some countries and regions, two rankings are included, one based on online sales, and the other one based on
traffic data.
• Some rankings were derived from secondary sources. Besides this secondary market research approach, some rankings were
compiled by yStats.com based on own research. However, these rankings do not claim to be complete.
• Every secondary source used for the compilation of the rankings was checked and verified as relevant, accurate and up-to-date
by our team of researchers. Sources include business reports, business and company databases, company registries, consulting
and primary market research companies. These sources were used to include financial data on the online shops in addition to the
traffic data.
• The rankings include online shops of store-based retailers, catalog/home-shopping retailers, as well as Internet pure players.
• Almost all online shops included in the rankings sell goods. However, some rankings include online shops that belong to one of
the following categories: digital media, travel, auctions or daily deals. Rankings with those online shops are labeled accordingly.
• yStats.com analyzed all online shops and assigned them to one of the following product categories: Apparel/Accessories, Auto-
motive Parts/Accessories, Books/Music/Video, Computers/Electronics, Flowers/Gifts, Food/Drug, Hardware/Home Improvement,
Health/Beauty, Housewares/Home Furnishings, Jewelry, Mass Merchant, Office Supplies, Specialty/Non-Apparel, Sporting Goods
and Toys/Hobbies.
• Each ranking provides additional traffic information and data on the online shop such as unique visitors (users and cookies),
audience reach, page views, total visits, average visits per cookie and average time on site. Traffic data was included for the
relevant country/region as well as worldwide. Traffic on a country basis is more relevant if a single country is being analyzed.
Furthermore, the traffic data on a global basis ensures international comparability.

Definitions
The following expressions and definitions are used in “Top 2000 Global Online Shops 2012”.

• Unique Visitors (Users): The estimated, unduplicated number of people who visit a site over a specific month
• Unique Visitors (Cookies): A precise cookie count derived from web servers and analytics services. With the unique visitors
(cookies) metric, one can get an idea of a site‘s overall traffic
• Audience Reach: The total share of Internet users who reach the specific website
• Pageviews: The total estimated number of times the page has been accessed by users
• Total Visits: The total estimated number of times a site has been accessed by unique visitors
• Average Visits per Visitor: Estimated number of times a unique visitor accesses a site over a specific month
• Average Time on Site: Estimated average amount of time that a unique visitor spends on the site



Table of Contents (1 of 2)
1. MANAGEMENT SUMMARY 4. RANKINGS BY COUNTRY (cont.)
2. GLOBAL RANKING 4.2 CENTRAL EUROPE

• 1850 Leading Online Shops worldwide, ranked by • 100 Leading Online Shops in Germany, ranked by
E-Commerce Sales, 2010 and 25 further leading
Global Unique Visitors, May 2012 Online Shops in Germany, ranked by Unique
Visitors from Germany, May 2012
• 20 Leading Online Shops in Austria, ranked by
3. RANKINGS BY REGION E-Commerce Sales, 2010 and 15 further leading
Online Shops in Austria, ranked by Unique Visitors
from Austria, May 2012
3.1 NORTH AMERICA
• 100 Leading Online Shops and Shopping Portals in
Switzerland, ranked by E-Commerce Sales, 2011
• Top 300 Internet Retailers in North America, and 5 further leading Online Shops in Switzerland,
ranked by Online Sales, in USD million, 2011 ranked by Unique Visitors from Switzerland,
and 15 other leading Online Shops in North May 2012
America, ranked by Global Unique Visitors, May
2012
4.3 EASTERN EUROPE
3.2 LATIN AMERICA
• 30 Leading Online Shops in Russia, ranked by
Online Sales, 2011 and 100 further leading Online
• 45 Leading Online Shops in Latin America, ranked Shops, ranked by Unique Visitors from Russia,
by Global Unique Visitors, May 2012 May 2012
• Top 94 Online Shops in Poland, ranked by Net E-
3.3 MIDDLE EAST & AFRICA Commerce Revenue, 2010
• 40 Leading Online Shops in the Czech Republic,
• 9 Leading Online Shops in the Middle East, ranked ranked by Unique Visitors from the Czech Republic,
by Global Unique Visitors, May 2012 and further May 2012
41 leading Online Shops ranked alphabetically • 15 Leading Online Shops in the Ukraine, ranked by
• 15 Leading Online Shops in Africa (excl. South Unique Visitors from Ukraine, May 2012
Africa), ranked by Global Unique Visitors, May • 15 Leading Online Shops in Hungary, ranked by
2012 Unique Visitors from Hungary, May 2012
• 15 Leading Online Shops in Slovakia, ranked by
Unique Visitors from Slovakia, May 2012
4. RANKINGS BY COUNTRY • 70 Leading Online Shops in Turkey, ranked by
Unique Visitors from Turkey, May 2012

4.1 WESTERN EUROPE
4.4 SCANDINAVIA
• 130 Leading Online Shops in the UK, ranked by
Unique Visitors from the UK, May 2012 • 30 Leading Online Shops in Sweden, ranked by
• 80 Leading Online Shops in France, ranked by Unique Visitors from Sweden, May 2012
Unique Visitors from France, May 2012 • 45 Leading Online Shops in Norway, ranked by
• 55 Leading Online Shops in Spain, ranked by Unique Visitors from Norway, May 2012
Unique Visitors from Spain, May 2012 • 30 Leading Online Shops in Finland, ranked by
• 50 Leading Online Shops in Italy, ranked by Unique Unique Visitors from Finland, May 2012
Visitors from Italy, May 2012 • 45 Leading Online Shops in Denmark, ranked by
• 65 Leading Online Shops in Belgium, ranked by Unique Visitors from Denmark, May 2012
Unique Visitors from Belgium, May 2012
• 45 Leading Online Shops in the Netherlands,
ranked by Unique Visitors from the Netherlands,
May 2012



Table of Contents (2 of 2)
4. RANKINGS BY COUNTRY (cont.) 5. GLOBAL RANKINGS BY MAIN
PRODUCT CATEGORY
4.5 ASIA-PACIFIC

• 100 Leading Online Shops in Japan, ranked by • 480 Leading Online Shops worldwide with the Main
Product Category “Apparel/Accessories“, ranked by
Unique Visitors from Japan, May 2012 Global Unique Visitors, May 2012
• 130 Leading Online Shops in South Korea, ranked • 30 Leading Online Shops worldwide with the Main
by Unique Visitors from South Korea, May 2012 Product Category “Automotive Parts/Accessories“,
ranked by Global Unique Visitors, May 2012
• 29 Leading Online Shops in China, ranked by Trade
• 125 Leading Online Shops worldwide with the Main
Volume, 2011 and 35 further leading Online Shops, Product Category “Books/Music/Video“, ranked by
ranked by Unique Visitors from China, May 2012 Global Unique Visitors, May 2012
• 30 Leading Online Shops in India, ranked by • 250 Leading Online Shops worldwide with the Main
Unique Visitors from India, May 2012 Product Category “Computers/Electronics“, ranked
by Global Unique Visitors, May 2012
• 30 Leading Online Shops in Australia, ranked by • 30 Leading Online Shops worldwide with the Main
Unique Visitors from Australia, May 2012 Product Category “Flowers/Gifts“, ranked by Global
Unique Visitors, May 2012
Product Category “Food/Drug“, ranked by Global
Unique Visitors, May 2012
Product Category “Hardware/Home Improvement“,
ranked by Global Unique Visitors, May 2012
Product Category “Health/Beauty“, ranked by
Global Unique Visitors, May 2012
Product Category “Housewares/Home Furnishings“,
4.6 AFRICA ranked by Global Unique Visitors, May 2012
• 20 Leading Online Shops in South Africa, ranked by Product Category “Jewelry“, ranked by Global
Unique Visitors from South Africa, May 2012 Unique Visitors, May 2012
Product Category “Mass Merchant“, ranked by
Product Category “Office Supplies“, ranked by
Product Category “Sporting Goods“, ranked by
Product Category “Toys/Hobbies“, ranked by



Samples (1 of 2)

1850 LEADING ONLINE SHOPS WORLDWIDE

45 LEADING ONLINE SHOPS IN LATIN AMERICA



Samples (2 of 2)

30 LEADING ONLINE SHOPS IN RUSSIA

30 LEADING ONLINE SHOPS IN INDIA



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