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Western Europe B2C E-Commerce Report 2012

October 2012

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October 2012

Publication Date
October 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
339
Covered Countries
UK, France, Spain, Italy, Netherlands, Belgium, Portugal, Ireland, Luxembourg

Price
Single User License: € 4.450 (excl. VAT)
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Key Findings
Covering 9 Western European Countries
• Online shops in the UK, France, and Germany accounted for more than 70% of all B2C E-Commerce
sales made in Europe in 2011. Furthermore, B2C E-Commerce sales in Europe accounted for
approximately 5% of the total retail market value in 2012.
• B2C E-Commerce sales in the UK are expected to experience declining growth rates from 2013 on.
• In Q1 2012, more than three-quarters of Internet users in France had ever „Shopped Online“
• „Holiday Accommodation“, „Other Travel Services“ and „Event Tickets“ were the most purchased
product/service categories by online shoppers in Spain in 2011.
• Zalando.it was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May
2012, followed by Amazon.it and Euronics.it.

Company and Product Information
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Table of Contents (1 of 8)
1. EUROPE REGIONAL 2. UK (Top Country)
1.1 Management Summary 2.1 Management Summary

1.2 Trends 2.2 Trends

• B2C E-Commerce and Mobile Commerce Trends in • B2C E-Commerce Trends in the UK, 2011/2012
Western Europe, 2011/2012 • B2C E-Commerce Trends of Women in the UK,
• B2C E-Commerce of Technical Consumer Goods in 2011/2012 and Popular Places for Online Shopping,
Europe, H1 2011 and Share of B2C E-Commerce in %, August 2012
Sales on total Technical Consumer Goods Sales in • Online Clothing Shopping Trends in the UK,
selected European Countries, in %, H1 2011 June 2012 and Share of Online Clothing Shopping on
• Top 10 Countries regarding Retail Website the total Clothing Shopping Market, in %,
Penetration in Europe, by Country, in %, May 2012 2010 & 2012f
• Online Grocery Trends in the UK, October 2011,
incl. Online Grocery Shopping Sales, in GBP billion,
1.3 Sales 2011f & 2016f
• Online Activities from Home in the UK,
• B2C E-Commerce Sales in Europe, in EUR billion, in % of Internet Users, October 2011
2010-2011 • Frequency of Shopping Online, in % of Online
• Mobile Commerce Sales in Europe, in EUR billion, Shoppers, 2011
2013f-2017f • Average per Capita Online Retail Spending of Online
• Mobile Sales in % of Online Sales, Annual Mobile Shoppers in the UK, by Gender, in GBP, 2011
Spending in EUR and Change in Mobile Sales, • Average weekly B2C E-Commerce Sales Value in the
in
Europe, by Country, in %, 2010-2012f UK, in GBP million, May 2011 & May 2012
• Trends about Women in the UK in the Age Group
18-35 shopping online for Health and Beauty
Products, 2012
1.4 Shares • Breakdown of Online Payment Methods in the UK,
by Frequency of Use, in %, Q1 2012
• Share of Online Retail on total Retail in Europe, in %, • Daily Deal Trends in the UK, Q1 2012 and Breakdown
2010 & 2016f of Daily Deal Providers by Sector, in %, Q1 2012
• Share of Online Sales on total Retail Trade in • Mobile Online Shopping Trends in the UK, 2011/2012
European Countries, by selected Countries, in %, • Mobile Retail Traffic Trends in the UK, Sept. 2011 and
2011 & 2012f Breakdown of Visits to UK B2C E-Commerce Sites,
by Mobile and Other, in %, Sept. 2011
• M-Commerce Trends in the UK, 2011 and How
Consumers use their Mobile Phones to shop in the
UK, in %, 2011
1.5 Users / Shoppers • Smartphone Users accessing Online Retail,
in the EU5 and by Country, incl. the UK,
• Share of cross-border Online Shoppers on total incl. Year-on-Year Growth, Share of Smartphone
Online Shoppers in Europe, in %, 2011 & 2015f Users, in % and Year-on-Year percentage Point
Increase, May 2011 vs. May 2012
• Mobile Retail Website Conversion Rate in the UK,
in % of Total Website Users, Q1 2011 & Q1 2012
• In-Store Mobile Shopping Activities in the UK,
in % of Mobile Internet Users, January 2012
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2. UK (Top Country) (cont.) 2. UK (Top Country) (cont.)

2.3 Sales 2.6 Users / Shoppers

• B2C E-Commerce Sales in the UK, in USD billion and • Internet Users in the UK, in millions,
in % Growth, 2010-2016f Q2 2011-Q2 2012
• Online Sales in the UK, in GBP billion and in % of • Individuals in Europe using the Internet, by Country,
Total Retail Turnover, 2011 & 2012f in %, 2009-2011
• Online Retail Turnover in the UK, in GBP billion and • Internet User Penetration in the UK, by Age Groups,
in % of Total Retail Turnover, 2010 & 2016f in %, Q2 2012
• Online Retail Spending in the UK, in GBP billion, • Internet and Broadband Household Penetration in
2010-2012f Europe, by Country, in %, 2007, 2009 & 2011
• Online Retail Spending in the UK, in GBP billion, • Fixed Broadband Subscribers in the UK, in Total
H1 2011 & H1 2012 (millions) and per 100 Inhabitants, compared to
Germany, USA and the OECD Total, 2006-2011
• Broadband Subscribers in the UK, by Access
2.4 Shares
Technology compared to the OECD Average in %,
2011
• Share of B2C E-Commerce on total Retail Sales in
• Average Weekly Time Spent Online in the UK,
the UK, in %, 2011 & 2012f
in
Minutes per Internet User, 2008, 2010 & 2011
• Share of Online Grocery Shopping Sales on total
• Share of Online Shoppers in the UK, compared to
Grocery Shopping Sales in the UK, in %,
the EU27 Average, in %, 2006-2011
2011f & 2016f
• EU Comparison of Online Shopper Penetration,
• Share of Mobile Online Sales on the total UK Online
by Country, in % of Population, 2011
Sales Market, in %, Q4 2009 & Q4 2011

2.5 Products 2.7 Players

• Types of Goods and Services bought online in the • Top 100 UK B2C E-Commerce Websites, ranked by
UK, in % of Individuals, 2011 Unique Visitors (Users) from the UK, May 2012
• Types of Goods and Services bought online in the • Rank 1: Profile of Amazon
UK, by Age Groups and Gender, in % of Individuals, • Rank 2: Profile of Argos
2011
• Rank 3: Profile of Tesco
• Types of Goods and Services bought online in the
• Rank 4: Profile of Apple
UK, in % of Online Shoppers, 2011
• Rank 5: Profile of Marks & Spencer
• Online Shopping Product Category Sales in the UK,
in % Change, May 2012-Jun 2012 and • Rank 6: Profile of Next
Jun 2011-Jun 2012 • Rank 7: Profile of Asda
• Average per Capita Spending of Online Shoppers on • Rank 8: Profile of Debenhams
Goods and Services in the UK, by selected Products, • Rank 9: Profile of John Lewis
in GBP, 2011
• Rank 10: Profile of B&Q
• Products and Services purchased via Smartphones
in the UK, in % of Smartphone Owners, six Months
to May 2010 and May 2012

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3. FRANCE (Top Country) 3. FRANCE (Top Country) (cont.)
3.1 Management Summary 3.3 Sales
3.2 Trends • B2C E-Commerce Sales in France, in USD billion and
in % Growth, 2010-2016f
• B2C E-Commerce Trends in France, 2012 • B2C E-Commerce Sales in France, in EUR billion,
2009-2011
• B2C E-Commerce Research and Mobile Commerce • B2C E-Commerce Sales in France, in EUR billion,
Trends in France, 2012 and Online Product Research Q1 2011 & Q1 2012
Methods, in % of Internet Users, H1 2012
• B2C E-Commerce Trends among Women aged 20-60 3.4 Shares
in France, 2012
• Online Travel Trends in France, 2011
France, in %, 2008-2012f
• Online Payment Methods in France, by Popularity, • Share of B2C E-Commerce on total Distance Sales in
in % of Online Shoppers, 2012f France, in %, 2010 & 2011
• Average Basket of Online Sales in France, in EUR,
Q1 2011 & Q1 2012 3.5 Products
• Average per Capita B2C E-Commerce Spending and
Number of Online Transactions of Online Shoppers, • Types of Goods and Services bought online in France,
in % of Internet Users, 2010-2012f
in EUR and total, 2007-2011
• Leading Online Product Categories in France, in %
• Average per Capita B2C E-Commerce Spending of of Online Shoppers, January/February 2012
Online Shoppers in France, in USD, 2012f & 2016f • Smartphone and Tablet Purchases in France,
• Average annual Online Spending in France and by Product Category, in % of Users, H1 2012
selected Countries worldwide, in % of disposable • Leading Mobile Shopping Product Categories in
Income of Online Shoppers, January and February France, by Product, in % of Total Mobile Users,
2012 May 2012

• M-Commerce Trends in France, 2012
3.6 Users / Shoppers
• Mobile Shoppers Growth in France, compared to 4
other EU Countries and the Average, • Individuals in Europe using the Internet, by Country
in % of Smartphone Users, (including France), in %, 2009-2011
October 2010 vs. October 2011 • Internet and Broadband Household Penetration in
Europe, in %, 2007, 2009 & 2011
• Smartphone Users accessing Online Retail Sites, in
• Fixed Broadband Subscribers in France, in Total
the EU5 and by Country, including France; including (millions) and per 100 Inhabitants, compared to
Year-on-Year Growth, Share of Smartphone Users, Germany, USA and the OECD Total, 2006-2011
and Year-on-Year percentage Point Increase, • Fixed Broadband Subscribers in France, by Access
May 2011 vs. May 2012 Technology, compared to the OECD Average, in %,
2011
• Type of Purchase made via Mobile Devices,
in % of Mobile Shoppers, as of March 2012 • Online Shoppers in France, in millions,
Q1 2011 & Q1 2012
• In-Store Smartphone Activities, in % of Smartphone • Share of Online Shoppers in France on Individuals,
Owners, January 2012 compared to the EU Average, in %, 2007,
• Breakdown of M-Commerce Readiness of Online 2009 & 2011
Retailers in France, in %, Q1 2012 • Share of Online Shoppers on Internet Users, in %,
2011 & 2012f
• F-Commerce Trends in France, 2012 and Share of
• Online Shopper Penetration in the EU, by Country
Online Retailers with Websites on Facebook, (including France), in % of Population, 2011
in % of Online Retailers, Q1 2011 & Q1 2012
• Share of Online Shoppers on Internet Users in
• Daily Deal Trends in France, 2011/2012 France, by Region, Age Group, and Gender, in %,
Q1 2012
• Leading Website Categories in France, by monthly
Unique Visitors, in millions and Year-on-Year Growth
in %, April 2012 -5-



3. FRANCE (Top Country) (cont.) 4. SPAIN (Top Country) (cont.)
3.7 Players 4.2 Trends (cont.)

• Leading B2C E-Commerce Websites in France, by • Breakdown of main Concerns regarding Online
Online Shoppers, in %, 6 Months to May 2012 Shopping in Spain, including Online Payments,
• Top 20 E-Commerce Players in France, ranked by in % of Internet Users, May 2012
E-Commerce Sales, in EUR million, 2011 • Problems regarding Online Shopping in Spain,
• Top 80 B2C E-Commerce Websites in France, ranked in % of Online Shoppers, 2010 & 2011
by Unique Visitors (Users), May 2012 • Share of Companies selling online in the EU,
• Rank 1: Profile of La Redoute incl. Spain, in % of Companies, 2011
• Rank 2: Profile of Cdiscount • Number of B2C E-Commerce Transactions in Spain,
in millions and in % Year-on-Year Growth,
• Rank 3: Profile of Amazon
Q1 2010-Q4 2011
• Rank 4: Profile of Vente-Privée
• Breakdown of B2C E-Commerce Turnover and
• Rank 5: Profile of 3 Suisses Transactions in Spain, by Place of Transaction, in %,
• Rank 6: Profile of PriceMinister Q4 2011
• Rank 7: Profile of Fnac • Social Commerce Trends in Spain, 2011 and Share of
• Rank 8: Profile of Rue du Commerce Social Media Users reading Reviews on Social
Networking Sites before making a Purchase, in %,
• Rank 9: Profile of Carrefour
2011
• Rank 10: Profile of Spartoo
• Food E-Commerce Trends in Spain, 2012
• Leading Online Shops in France selling cultural and
• Mobile Commerce Trends in Spain, 2011/2012 and
leisure Products, by Service Quality, in % of Online
Mobile Commerce Revenue Growth Rates, in %, 2011
Shoppers, March 2012
• Smartphone Users accessing Online Retail, in the
• Leading Online Shops in France selling Fashion,
EU5 and by Country, including Spain;
Clothing, and Cosmetics, by Service Quality,
incl. Year-on-Year Growth, Share of Smartphone
in % of Online Shoppers, March 2012
Users, and Year-on-Year percentage Point Increase,
• Leading Online Shops in France selling Consumer May 2011 vs. May 2012
Electronics, by Service Quality, in % of Online
• Mobile Activities in Spain, in % of Mobile Phone
Users with Internet Access, February 2011
• Leading Online Shops in France selling Household
• Types of Transactions made via Mobile Phone in
Products, by Service Quality, in % of Online
Spain, in % of Mobile Phone Users, February 2012
• Share of Mobile Commerce Revenues on total B2C
• Top 5 Travel E-Commerce Sites in France,
E-Commerce Revenues in Spain, in %, 2011
by Monthly Unique Visitors, Q3 2011
• Place of Smartphone Use in Spain,
• Top 5 M-Commerce Websites in France,
in % of Smartphone Users, January-February 2012
by Unique Visitors, in millions, Q3 2011
• Actions ever taken by Smartphone Users in Spain
after looking for local Information, in %,
4. SPAIN (Top Country) Jan-Feb 2012
• Frequency of Purchases via Smartphone in Spain,
4.1 Management Summary in % of Smartphone Shoppers, January-February
2012
4.2 Trends • Influence of Smartphones on Purchase Decisions in
• B2C E-Commerce Trends in Spain, 2011 Spain, in % Smartphone Users, January-February
• Online Activities in Spain, in % of Internet Users, 2012
2011 • Purchasing Method following Smartphone Research
• Preferred Online Payment Methods in Spain, in % of in Spain, in % Smartphone Users, January-February
Internet Users, 2011 2012
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4. SPAIN (Top Country) (cont.) 4. SPAIN (Top Country) (cont.)

4.3 Sales 4.7 Players
• Top 55 B2C E-Commerce Websites in Spain, ranked
• B2C E-Commerce Sales in Spain, in USD billion and
by Unique Visitors (Users) from Spain, May 2012
in % Growth, 2010-2016f
• Rank 1: Profile of Movistar
• B2C E-Commerce Sales in Spain, in EUR billion, • Rank 2: Profile of Orange
2009-2011
• Rank 3: Profile of El Corte Inglés
• Quarterly B2C E-Commerce Sales in Spain, • Rank 4: Profile of Apple
in EUR billion and in % Year-on-Year Growth, • Rank 5: Profile of Vodafone
Q1 2010-Q4 2011
• Rank 6: Profile of Privalia
• Rank 7: Profile of Ikea
• Rank 8: Profile of Amazon
4.4 Shares
• Rank 9: Profile of Carrefour
• Share of B2C E-Commerce on total Retail Sales in • Rank 10: Profile of Buy VIP
Spain, in %, 2010-2014f

4.5 Products
5. ITALY (Top Country)
• Leading Online Product Categories in Spain,
in % of Online Shoppers, 2011
5.1 Management Summary
• Digital Content Product Category Purchases in Spain,
in % of Online Shoppers, 2009-2011
5.2 Trends
• Leading Online Product Categories in Spain,
by Share of Turnover, in %, Q4 2011
• Leading Online Product Categories in Spain, • B2C E-Commerce Trends in Italy, 2011
by Share of Transactions, in %, Q4 2011 • Online Activities in Italy, in % of Internet Users,
Q4 2010 & Q4 2011
• Geographical Location of Online Shops used by
4.6 Users / Shoppers Online Shoppers in Italy, in % of Online Shoppers,
2011
• Individuals in Europe using the Internet, by Country, • Breakdown of Online Payment Methods in Italy,
in %, 2009-2011 in % of Online Shoppers, 2011 (by Credit Card,
• Internet and Broadband Household Penetration in PayPal, Other)
Europe, in %, 2007, 2009 & 2011 • Daily Deal Trends in Italy, 2012
• Fixed Broadband Subscribers in Spain, in Total • Private Online Sales Trends in Italy, 2012 and Private
(millions) and per 100 Inhabitants, compared to Online Sales Value, in EUR million, 2010 & 2012f
Germany, USA, and the OECD Total, 2006-2011 • Social Commerce Trends in Italy, 2011/2012 and
• Fixed Broadband Subscribers in Spain, Share of Online Retailers using Social Media,
by Access Technology, compared to the OECD in %, 2011
Average, in %, 2011 • Mobile Ticketing Trends in Italy, 2012
• Share of Online Shoppers in Spain, compared to the • Smartphone Users accessing Online Retail,
EU Average, in % of Individuals, 2006-2011 in the EU5 and by Country, including Italy;
• EU Comparison of Online Shopper Penetration, incl. Year-on-Year Growth, Share of Smartphone
in % of Population, 2011 Users, and Year- on-Year percentage Point Increase,
• Breakdown of Online Shoppers in Spain, May 2011 vs. May 2012
by Gender and Age Group, in %, 2011 • Breakdown of Mobile Commerce in Italy,
• Breakdown of Online Shoppers in Spain, by Services and Products, in %, 2010 & 2011f
by Region, in %, 2011
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5. ITALY (Top Country) (cont.) 5. ITALY (Top Country) (cont.)

• Top 50 B2C E-Commerce Websites in Italy, ranked
• B2C E-Commerce Sales in Italy, in USD billion and %
by Unique Visitors (Users) from Italy, May 2012
Change, 2010-2016f
• Rank 1: Profile of Zalando
• B2C E-Commerce Sales in Italy, in EUR billion, • Rank 2: Profile of Amazon
2010-2012f
• Rank 3: Profile of Euronics
• Mobile Commerce Sales in Italy, in EUR million, • Rank 4: Profile of IBS
2010 & 2011f • Rank 5: Profile of Bonprix
• Rank 6: Profile of Media World
5.4 Shares • Rank 7: Profile of Buy VIP
• Rank 8: Profile of Hoepli
Italy, in %, 2010-2015f • Rank 9: Profile of Apple
• Share of Mobile Commerce on total B2C E-Commerce • Rank 10: Profile of La Redoute
Sales in Italy, in %, 2010 & 2011f

5.5 Products
6. NETHERLANDS
• Types of Goods and Services bought online in Italy,
in % of Online Shoppers, 2011
6.1 Management Summary
• Types of Goods and Services bought online in Italy,
in % of Sales, 2011
6.2 Trends
• Online Shopping Product Category Growth Rates in
Italy, in %, 2012f
• Online Shopping Product Category Growth Rates in • B2C E-Commerce and Mobile Commerce Trends in
Italy, in %, 2011 the Netherlands, 2011/2012
• Reasons for visiting Online Shops in the Netherlands,
5.6 Users / Shoppers in % of Online Shoppers, 2011
• Average Online Order Value in the Netherlands,
• Individuals in Europe using the Internet, by Country, in EUR, 2010 & 2011
including Italy, in %, 2009-2011 • Average per Capita Online Spending of Online
• Fixed Broadband Subscribers in Italy, in Total Shoppers in the Netherlands, in EUR, 2005-2011
(millions) and per 100 Inhabitants, compared to
• Breakdown of preferred Online Payment Methods of
Germany, USA and the OECD Total, 2006-2011
Online Shoppers in the Netherlands, in %,
• Fixed Broadband Subscribers in Italy, by Access 2010 & 2011
Technology, compared to the OECD Average in %,
2011 • Accepted Online Payment Methods by Online
Merchants in the Netherlands, in %, 2010 & 2011
• Share of Online Shoppers on Individuals in Italy,
compared to the EU Average, in %, 2006-2011 • Online Payment Methods used for last Online
• EU Comparison of Online Shopper Penetration, Purchase in the Netherlands, in %, 2011
in % of Population, 2011 • Location of Smartphone Use in the Netherlands,
• Share of Online Shoppers on Individuals in Italy, in % of Smartphone Users, Q1 2012
in %, 2011 & 2016f • Breakdown of preferred Mobile Payment Methods of
• Online Shoppers in Italy, by Gender, Mobile Shoppers in the Netherlands, in % of Mobile
in % of Internet Users, 2011 Shoppers, 2011
• Online Shoppers in Italy, by Age Group, • Reasons against Mobile Commerce in the
in % of Internet Users, 2011 Netherlands, in % of Smartphone users not buying
• Online Shoppers in Italy, by Region, via their Device, Q1 2012
in % of Internet Users, 2011
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6. NETHERLANDS (cont.) 6. NETHERLANDS (cont.)

• Top 10 B2C E-Commerce Players in the Netherlands,
• B2C E-Commerce Sales in the Netherlands,
by Online Sales, in EUR million, 2011
in EUR billion, 2008-2012f
• Top 30 B2C E-Commerce Websites in the
Netherlands, ranked by Unique Visitors (Users)
from the Netherlands, May 2012
6.4 Shares
• News about Bol.com in the Netherlands, 2012
• Share of Online Sales on total Retail Sales in the • News about Zalando.nl in the Netherlands, 2012
Netherlands, in %, 2008-2012f
• Share of online non-Food Sales on total non-Food
Retail Sales in the Netherlands, in %, 2007-2011
7. BELGIUM
6.5 Products 7.1 Management Summary
• Online Sales in the Netherlands, by Product 7.2 Trends
Category, in EUR million, 2007-2011
• Breakdown of Online Sales in the Netherlands, • B2C E-Commerce Trends in Belgium, 2011/2012
by Product Category, in % of Sales, 2011 • Multi-Channel Activities of Consumers in Belgium,
• B2C E-Commerce Sales Growth in the Netherlands, in %, 2011
by Product Category, in %, 2007-2011 • Reasons for Shopping Online in Belgium,
• Share of Purchases made online in the Netherlands, in % of Individuals, 2012f
by Product Category, in % of Individuals, 2011 • Reasons against Shopping Online in Belgium,
in % of Individuals, 2012f
6.6 Users / Shoppers • Frequency of Shopping Online in Belgium,
in % of Online Shoppers, 2012f
• Average Spending per B2C E-Commerce Transaction
• Individuals in Europe using the Internet, by Country,
in Belgium, in EUR, 2008-2012f
in %, 2009-2011
• Average per Capita Online Spending in Belgium,
• Internet and Broadband Household Penetration in in % of Online Shoppers, March 2012
Europe, in %, 2007, 2009 & 2011
• Online Spending Development in Belgium,
• Fixed Broadband Subscribers in the Netherlands, in in % of Online Shoppers, April 2012
Total (millions) and per 100 Inhabitants, compared • Location of Online Retail Websites used in Belgium,
to Germany, USA and the OECD Total, 2006-2011 in % of Individuals and Online Shoppers, 2011
• Fixed Broadband Subscribers in the Netherlands, • Location of leading foreign Online Retail Websites
by Access Technology, compared to the OECD used in Belgium, in % of Online Shoppers buying
Average, in %, 2011 from foreign Websites, 2011
• Share of Online Shoppers in the Netherlands, • Trips and Vacations booked Online in Belgium,
compared to the EU Average, in % of Individuals, by Age Groups, in %, 2011
2006-2011 • Tourist Accommodations booked Online in Belgium,
by Age Groups, in %, 2011
in % of Population, 2011 • Other Online Travel-related Expenditures of Internet
Users in Belgium (Plane Tickets, Car Rental etc.),
• Number of Online Shoppers in the Netherlands, by Age Groups, in %, 2011
in millions, H1 2006-H2 2011
• Internet Users using Travel-related Services Online
• Breakdown of Online Shoppers in the Netherlands, in Belgium, by Age Groups, in %, 2011
by Gender, in %, H2 2011 • Online Payment Trends in Belgium, 2011/2012 and
• Breakdown of Online Shoppers in the Netherlands, Breakdown of used Online Shopping Payment
by Age Group, in %, H2 2011 Methods, in % of Online Shoppers, April 2012
• Online Shopping Frequency in the Netherlands, • Online Payment Methods offered by Internet Pure
in % of Online Shoppers, 2011 Players in Belgium, in %, 2010 & 2011
• Online Delivery Preference in Belgium,
in % of Online Shoppers, April 2012 -9-



7. BELGIUM (cont.) 8. OTHER WESTERN EUROPEAN
COUNTRIES (cont.)
7.3 Sales
• B2C E-Commerce Sales in Belgium, in EUR billion, 8.2 Portugal
2010-2012f • Leading Online Product Categories purchased in
Portugal following Online Research, in %, 2011
7.4 Shares • Individuals in Europe using the Internet, by Country,
in %, 2009-2011
• Share of B2C E-Commerce Sales on total Retail Sales
• Internet and Broadband Household Penetration in
in Belgium, in %, 2010-2012f Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in Portugal, in Total
7.5 Products (millions) and per 100 Inhabitants, compared to
• Leading online Product Categories in Belgium, Germany, USA and the OECD Total, 2006-2011
in % of Individuals, 2011 • Fixed Broadband Subscribers in Portugal, by Access
• Leading Online Product Categories in Belgium, Technology, compared to the OECD Average in %,
by further Intention to buy in the following 2011
12 Months, in % of Online Shoppers, April 2012 • Share of Online Shoppers in Portugal, compared to
• Online Spending in Belgium, by last purchased the EU Average, in % of Individuals, 2006-2011
Product Category, in EUR, April 2012 • EU Comparison of Online Shopper Penetration,
in % of Population, 2011
7.6 Users / Shoppers • Online Shoppers in Portugal, by Gender,
in % of Individuals, 2011
• Individuals in Europe using the Internet, by Country, • Online Shoppers in Portugal, by Age Group,
in %, 2009-2011 in % of Individuals, 2011
• Internet and Broadband Household Penetration in
Europe, in %, 2007, 2009 & 2011 8.3 Ireland
• Fixed Broadband Subscribers in Belgium, in Total
(millions) and per 100 Inhabitants, compared to • Internet and B2C E-Commerce Trends in Ireland,
Germany, USA and the OECD Total, 2006-2011 2011
• Fixed Broadband Subscribers in Belgium, by Access • Online Payment Trends in Ireland, 2011/2012 ;
Technology compared to the OECD Average in %, Number of Online Banking Payments, in millions,
2011 2010 & 2011
• Share of Online Shoppers in Belgium, compared to • Online Product Categories purchased in Ireland,
the EU27 Average, in %, 2006-2011 in % of Individuals, Q1 2011
• EU Comparison of Online Shopper Penetration, • Share of Online Shoppers in Ireland, compared to
in % of Population, 2011 the EU Average, in % of Individuals, 2006-2011
• Individuals in Belgium having ever shopped online, • EU Comparison of Online Shopper Penetration,
by Gender, in %, April 2012 in % of Population, 2011
• Individuals in Belgium having ever shopped online, • Online Shoppers in Ireland, by Age Group,
by Age Group, in %, April 2012 in % of Individuals, 2011
• Online Shopper Penetration in Ireland, by Region,
7.7 Players in % of Population, 2011

• Top 30 B2C E-Commerce Websites in Belgium, 8.4 Luxembourg
ranked by Unique Visitors (Users) from Belgium,
May 2012 • Internet and B2C E-Commerce Trends in
• News about Fnac.be in Belgium, 2011 Luxembourg, 2011
• Type of Travel-related Internet Usage in Luxembourg,
in %, 2001-2010
• Share of Online Travel Arrangements in Luxembourg,
8. OTHER WESTERN EUROPEAN in % of Total Travel Arrangements, 2001-2010
COUNTRIES • Leading Online Product Categories in Luxembourg,
in %, Q1 2011
• Share of Online Shoppers in Luxembourg, compared
8.1 Management Summary to the EU Average, in % of Individuals, 2006-2011
8.2 Portugal in % of Population, 2011
• Internet and B2C E-Commerce Trends in Portugal, • Share of Online Shoppers on Internet Users in
2011 Luxembourg, in %, Q1 2011
• Reasons for Online Shopping in Portugal, in %, 2011 • Share of Online Shoppers on Internet Users in
Luxembourg, by Gender, in %, Q1 2011
- 10 -



Samples (1 of 2)


Trends Sales Shares Products Users / Shoppers Players

“Clothes, Sports Goods” (41%) was the leading online product
category among individuals in the UK in 2011, as reported by Eurostat.
Types of Goods and Services bought online in the UK, in % of Individuals, 2011

Clothes, Sports Goods 41%
Travel and Holiday Accommodation 38%
Household Goods 33%
Films/Music 33%
Books/Magazines/E-Learning Material 32%
Tickets for Events 29%
Computer Software 26%
Food/Groceries 19%
Electronic Equipment 19%
Video Games Software and Upgrades 18%
Films/Music, delivered or upgraded Online 14%
Computer Software, delivered or upgraded Online 14%
Computer Software other than Video Games and Upgrades 13%
Shares/Financial Services/Insurance 12%
Computer Hardware 9%
Books/Magazines/E-Learning Material, delivered or upgraded Online 9%
Medicine 5%
Other 6%

0% 10% 20% 30% 40% 50%

Note: The survey contains individuals having accessed the Internet in the past 12 months.
Source: Eurostat, June 2012

37



In Q1 2012, 77% of Internet users in France shopped online, and online
sales of EUR 38 billion were generated in 2011.
B2C E-Commerce Trends in France, 2012
 Of the 40.2 million Internet users in France in Q1 2012, 31 million shopped online, equaling an online shopper penetration on
Internet users of 77.1%.

 The total distance sales market in France generated sales of EUR 42.9 billion in 2011. Of this number, EUR 37.7 billion, or 87.9%,
were generated through online sales.

 In H1 2012, 96% of online shoppers in France were satisfied with their purchases, which were led by the categories travel and
tourism, services, cultural products, and apparel and accessories.

 As of January 2012, the average online shopping basket was at EUR 90.

 The total number of active online retailers in France reached 100,400 in 2011, up from 81,900 in 2010 and 64,100 in 2009.
However, only approximately 800 of these B2C E-Commerce websites registered more than 10,000 transactions a month.

 While French online shoppers prefer to pay by bank cards and digital wallets, 84% of them like their purchases to be delivered
directly to their home.

 Of all online shoppers in France, 14% had ever made a purchase using their mobile phone or smartphone, as of May 2012. In
total, 4.3 million individuals in France had ever bought something using a mobile phone.

 Auction websites have been used by 51% of Internet users in France, either as buyers or as sellers, in the six months leading to
May 2012.

Source: Fevad, June 2012

92

- 11 -



Samples (2 of 2)



In 2011, DSL accounted for over 81% of broadband Internet usage
in Spain, while the OECD average was 57%.
Fixed Broadband Subscribers in Spain, by Access Technology, compared to the OECD Average, in %, 2011

Spain OECD Average

1,0%
0,7%
DSL
17,7% 13,1%

Cable

Fibre 56,8%

29,4%
Other
81,3%

Source: OECD, 2011

182



Online private shopping website vente-privee.com entered the
Netherlands and the US in fall 2011.
Rank 4 (ranked by Traffic): Vente-Privée

Name of Company Vente Privée

Headquarters Paris, France

Major Online Shop fr.vente-privee.com

Company Type Internet Pure Player / Private Shopping Site

Product Range Mass Merchant

B2C E-Commerce Sales, 2011 EUR 1.1 billion in Europe

Year Ended December 31

• In 2011, vente-privee.com, which was launched in France in 2001 and
since has become a leading online flash sales site, was able to
increase its turnover by +11%, compared to 2010.
• A US version of the flash sales website was launched in November
News (E-Commerce) 2011 in partnership with American Express. Prior to this the flash sales
site expanded to the Netherlands, also in fall 2011, making it the eighth
European country for the company.
• In order to grow in the future, vente-privee.com plans to develop new
sectors and services.

Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

59

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