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1. Guide to Become Google Adwords
Professional

2. We Cover Following Topics

3. Introduction to Adwords Professionals
 Finding new customers is a challenge for every business, and
getting started with AdWords as a customer acquisition
channel can be confusing, expensive and time consuming. In
this gentle introduction to AdWords, we will walk through the
AdWords interface and explore campaign structure,
reporting, keyword match types and quality score.This class
is designed for marketers who have decided to try AdWords
advertising, but need help setting up a cost-effective, ROI
positive campaign.

4. Important of Certificate
 Professionals looking to update and demonstrate search skills to
employers can study and certify to become Individually Qualified in
Google AdWords. To gain qualification, exam takers must pass both
the Advertising Fundamentals exam and one advanced-level exam.
 Once qualified, individuals receive a Google-branded certificate and
can add their Individually Qualified status to their CV to showcase
their AdWords skills and knowledge. There are many benefits to
gaining individual qualification:

5. 1) Improved knowledge & practical application of
AdWords tools
2) Globally recognized stamp of approval certifying
essential AdWords knowledge
3) Showcase specialist knowledge through advanced
exams covering search, display, reporting &
analysis"

6. How To Start Exam
A. Purchasing an exam (no Testing Center account)
1) Start at your AdWords Certification Program Account:
 Log in at http://www.adwords.google.com/professionals/account.
Retrieve your Candidate ID from the “My Exams” tab.
 Click Take This Exam, which takes you to the Google Testing Center
at http://google.starttest.com/. (You may use the drop-down menu to select
which language you want to view the site in.)
2) You will now be at the Google Testing Center.
 Click Create an account now
 Complete all fields
 Click Submit
3) Click Purchase Test.
 Click Buy for the exam(s) you want to purchase.
 Click Place Order.

7. 4) Complete your purchase:
 Choose your preferred checkout method and complete your purchase.
 Click Continue with Purchase
 Review all info is correct and click Place Your Order
 View your order confirmation, which serves as your receipt. You may print this
for your records.
5) Complete these steps to activate and start the exam:
 Click the link to activate your online products, or click the link to access your
account.
 You will be taken back to your profile page, where you'll need to enter your
Candidate ID (you should have found your Candidate ID in step #1, and written
this down) and click the Save button.
 Activate your exam by accepting the terms and conditions.
 Click Start Online and follow the directions to start the exam. (You will need to
take the exam in a separate secure application, the Testing Center Browser. Be
sure to use the drop-down to choose the language you want to take the exam
in.)

8.  B. Purchase an exam (existing Testing Center account)
1) Start at your AdWords Certification Program Account:
 Log in at http://www.adwords.google.com/professionals/account.
 Retrieve your Candidate ID from the “My Exams” tab.
 Click Take This Exam, which takes you to the Google Testing Center
at http://google.starttest.com/. (You may use the drop-down menu to select
which language you want to view the site in.)
2) You will now be at the Google Testing Center.
 Enter your login information and password for the Google Testing Center and
click Sign in
 Click Purchase Test
 Click Buy for the exam(s) you want to purchase
 Click Place Order.

9. 3) Complete your purchase:
 Choose your preferred checkout method and complete your purchase.
 Click Continue with Purchase
 Review all info is correct and click Place Your Order
 View your order confirmation, which serves as your receipt. You may print this
for your records.
4) Complete these steps to activate and start the exam:
 Click the link to activate your online products, or click the link to access your
account to be taken back to your profile page.
 FYI - if this is your first time purchasing a GCP exam, you will be taken back to
your Profile page upon submitting your order to fill in your Candidate ID (you
should have found your Candidate ID in step #1, and written this down)
 Click Start Online and follow the directions to start the exam. (You will need to
take the exam in a separate secure application, the Testing Center Browser. Be
sure to use the drop-down to choose the language you want to take the exam
in.)

10. C. Using a voucher code (no Testing Center account)
1) Start at your AdWords Certification Program Account:
 Log in at http://www.adwords.google.com/professionals/account.
Retrieve your Candidate ID from the “My Exams” tab.
 Click Take This Exam, which takes you to the Google Testing Center
at http://google.starttest.com/. (You may use the drop-down menu to select
which language you want to view the site in.)
2) You will now be at the Google Testing Center. Follow these steps:
 Click Create an account now
 Complete all fields
 Click Submit
 Click Enter voucher code
 Enter your voucher code and click the Continue button
 The exam name(s) is added to your account, and you will be taken back to your
profile page, where you will need to enter your Candidate ID (you should have
found your Candidate ID in step #1, and written this down). Click Save.
 Activate your exam by accepting the terms and conditions.

11. 3) Click Start Online and follow the directions to start the exam. (You will need to
take the exam in a separate secure application, the Testing Center Browser. Be sure
to use the drop-down to choose the language you want to take the exam in.)
D. Using a voucher code (existing Testing Center account)
1) Start at your AdWords Certification Program Account:
 Log in at http://www.adwords.google.com/professionals/account.
Retrieve your Candidate ID from the “My Exams” tab.
 Click Take This Exam, which takes you to the Google Testing Center
at http://google.starttest.com/. (You may use the drop-down menu to select
which language you want to view the site in.)
2) You will now be at the Google Testing Center. Follow these steps:
 Enter your login information and password for the Google Testing Center and
click Sign in

12.  Click Enter Voucher Code
 Enter your voucher code and click the Continue button
 The exam name(s) is added to your account, Click the Continue button
FYI - if this is your first time purchasing a GCP exam, you will be taken back
to your Profile page upon submitting your order to fill in your Candidate ID
(you should have found your Candidate ID in step #1, and written this
down)
3) Click Start Online and follow the directions to start the exam. (You will need
to take the exam in a separate secure application, the Testing Center Browser.
Be sure to use the drop-down to choose the language you want to take the
exam in.)

13. Resources for Study
 Google AdWords Learning Center
 Google provides a free training materials course that offers comprehensive
training in Google AdWords Fundamentals and 3 Advanced topics. Completing the
training prepares you to take exams available and is a prerequisite for the Google
Certification Program. The fee for taking any of these exams is $50. This is a great
way for Agencies to easily train and qualify staff. Individuals may want to do this
as well as a means for professional development.
 Google AdWords Learning Center
 Google Testing Center
 Seminars for Success
 Learn Google AdWords in these instructional day-long seminars, taking place in
cities near you. Delivered by industry professionals that have met the
qualifications of the Google AdWords team, these courses will improve your online
marketing and help you get the most out of Google AdWords. There are four levels
of courses available find one that suits your needs.
 AdWords 101 AdWords 201 AdWords 301 AdWords 302

14. Tips to Pass Exams
 Fully Understand Adword Interface before start
exam
 Keep your self updated
 Learn cpa, conversion optimization and ROI
 Mark Question in which you are confused
 Review all answer before finish exam
 Take 120 mins

15. Mock Questions of Exams

19. THANK YOU
Prsented by :
Yagnesh Darji