Barbie Master Idea

Barbie: The Master Idea Maria Curiel Richard Meister Tania Roter Scott Schwartz Shelby Senzer Yaniv Yaakubovich

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

What is a Master Idea? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Master Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ethos is the foundation for a Master Idea Ethos The authentic, core DNA of the company Culture Complex of shared behaviors, attitudes and beliefs Policies The internal framework that ties together company guidelines and values Strategy A devised plan of action to achieve a goal Tactics Concrete steps to executing a strategy

The Master Idea influences all aspects of an organization

How will a Master Idea benefit Barbie? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Investigation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Investigation explored Barbie’s inner aspirations ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Ruth Handler’s Life Shaped Barbie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Ruth Handler’s Life Shaped Barbie ,[object Object],[object Object],[object Object],[object Object]

Ruth’s Inspiration for Barbie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ruth’s Inspiration for Barbie ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],The First Barbie Shaped Girls’ Lives ,[object Object],[object Object],[object Object]

The First Barbie Shaped Girls’ Lives ,[object Object],[object Object],[object Object],[object Object]

Controversy over Barbie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Controversy over Barbie ,[object Object],[object Object],[object Object],[object Object]

What is Incubation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We explored key ideas with divergent thinkers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Themes and Concepts Dreams Doll Adult Empowerment Aspiration Independence Barbie as a Vehicle for Girls’ Dreams Barbie as a Trailblazer Role-model Fashion Beautiful Sexy Exploration Revolutionary Icon Confidence Imagination Expression Style Creativity Freedom Barbie as a Creative Outlet Future Interactive Play Opportunity Possibilities Confidence Assertive

Barbie as a Trailblazer ,[object Object],[object Object],[object Object],[object Object]

Barbie as a Creative Outlet ,[object Object],[object Object]

Barbie as a Vehicle for Girls’ Dreams ,[object Object],[object Object],[object Object],[object Object]

Transformation of Barbie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Illumination? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barbie’s Master Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Create Your Dreamhouse” is a multi-layered Master Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Create Your Dreamhouse” ,[object Object],[object Object]

What is Illustration? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How can we implement this change in philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Illustration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So, what’s your dreamhouse?

Barbie Master Idea

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Barbie Master Idea