The perfect store cc

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Yaniv Nizan

Empresariales Tecnología

THE PERFECT STORE

GETTING USERSTO SPENDTIME AND
MONEY INYOUR STORE

ABOUT ME - YANIV NIZAN
GAME GEEK TURNED ENTREPRENEUR
#1 in Digger
Addicted to Civilization
15Years Later

ABOUT ME - YANIV NIZAN
ENGAGEMENT, RETENTION, MONETIZATION
eyeview - Monetize videos
INTENTclick - Blog Monetization
SOOMLA - Game Monetization

ABOUT SOOMLA
•Create Beautiful Stores
•Templates and Wizard
•iOS, Android, Unity, Cocos2d-x
•Optimize Revenue

PERFECT STORES
WHAT DOES
IT MEAN?•Core part of the game
•Keep users engaged for long periods
•Give users reasons to come back
•MAKING MONEY

EVERY DAY SHOPPING
•Complete the story
•Affordable
•Enhance game play
•Immediate ROI

STORE LOCATION
•Every Level/Session
•On Winning Events
•One Step Away

SELLING VALUE
•Visualize Attributes
•Easy Comparison
•Many Combinations
•"Are you Sure?"

MYSTERY
•Unlocking Items
•Silhouettes
•Surprise Box

KEEP IT FRESH
•Levels & Upgrades
•Seasonal items
•Limited editions

WAITING MECHANICS
•Fuel, Energy, ...
•Time to replenish
•Waiting in the store

SUMMARY
• Every Day Goods
• Store Location
• Selling Value
• Mystery
• Keeping it Fresh
• Waiting Mechanics

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