Más contenido relacionado La actualidad más candente (20) Similar a The Anywhere Tipping Point (20) The Anywhere Tipping Point1. The Anywhere Tipping Point
Panelists
Emily Green
President and CEO
Carl Howe
Director, Enterprise Software Research
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
2. The Anywhere Tipping Point
The global business climate is increasingly challenging.
What role will connectivity play?
We are accelerating to a new world of ubiquitous
connectivity—this transforms consumers, enterprises
and the world we live in.
Yankee Group has christened this Anywhere
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 2
3. We’ve previously described Anywhere as this....
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 3
4. Anywhere isn't a
journey; it is a
revolution.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 4
5. A Revolution Like Electricity
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 5
6. The Anywhere revolution will be the largest
technology change in our lifetimes.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 6
7. Our Agenda
• What’s causing this revolution?
• Where are the major battlegrounds?
• How do we live through it?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 7
8. The Sparks of Revolution
• A common network
• Broadband demand
• Wireless ubiquity
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 8
9. It Means New Kinds of Things
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 9
10. It Means New Kinds of Things
“What’s the impact of Anywhere?
Connectivity makes devices
smarter and more contemporary.
The value of a device can evolve
over time as new services are
added to it.”
Jef Holove, CEO of Eye-Fi
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 10
11. New Kinds of Connections
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 11
12. New Kinds of Connections
“Five to ten years from now, I won’t
look to a single vendor for business
applications. Instead, I’ll pick up
elements like a general ledger or a
client list manager from the web and
assemble them. Today, that’s a mash-
up; tomorrow it’s the end of
monolithic software applications.”
Mark Bregman, EVP and CTO of
Symantec
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 12
13. New Kinds of Consumers
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 13
14. New Kinds of Consumers
“Firms are paying, rather than being paid, to
build out portions of the nation’s wireless
infrastructure. By the end of 2009, the entire
country will be reachable.”
D.S. Mathur, former secretary, Ministry of
Communications and Information
Technology, India
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 14
15. And New Ecosystems
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 15
16. And New Ecosystems
“We’re getting to a seamless world, but
we’re still writing the playbook. We are
eliminating outdated SKUs, systems, and
suppliers so we can do new things.”
Sol Trujillo, CEO, Telstra
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 16
17. Anywhere Will Surpass the Internet’s Impact
Internet:
1995 to 2005
Place Work and home
Device PC
Connectivity Narrowband
1 billion
People Affected
(2005)
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 17
18. Anywhere Will Surpass the Internet’s Impact
Internet: Anywhere:
1995 to 2005 2005 to 2015
Place Work and home Anytime and anywhere
Device PC Any device
Connectivity Narrowband Broadband
1 billion 2 billion
People Affected
(2005) (2012)
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 18
19. The Anywhere revolution will be the largest
technology change in our lifetimes.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 19
20. Our Agenda
• What’s causing this revolution?
• Where are the major battlegrounds?
• How do we live through it?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 20
21. Open or Closed Networks?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 21
22. Flat-Rate or Per-Bit Pricing?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 22
23. Privacy or Monetization?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 23
24. Our Agenda
• What’s causing this revolution?
• Where are the major battlegrounds?
• How do we live through it?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 24
25. How Yankee Group Studies Anywhere
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 25
26. The Three Stages of Anywhere
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 26
27. The Three Stages of Anywhere
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 27
28. The Three Stages of Anywhere
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 28
29. The Three Stages of Anywhere
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 29
30. © Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 30
31. 16 Countries Reach the Anywhere Tipping Point by 2012
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 31
32. Recent and Upcoming Research
• Yankee Group Reports
– The Anywhere Tipping Point, September 2008
– The Anywhere Economy, September 2008
– Anywhere Network Scorecard:
Benchmarking Mature Market Communications Service Provider, April 2008
– Opening the Mobile Internet, September 2008
– They Want Their Anywhere, September 2008
– Mobilizing Money, May 2008
• Yankee Group Market Adoption Monitors and Forecasts
– Link Data: Global Consumer, July 2008
– Link Data: Global Enterprise, July 2008
– Link Data: Global Network, July 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 32
33. Emerging Research: Mobilizing Money to Emerging
Economies
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 33
34. Transforming Research: Telco Capex Trails Other, More
Aggressive Anywhere Players
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 34
35. Anywhere Research: Global Network Scorecard
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 35
36. Anywhere Research: Global Network Scorecard
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 36
37. Anywhere Research: Global Network Scorecard
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 37
38. The Anywhere Economy 2008
Note: Total does not equal 100% due to rounding.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 38
39. Anywhere Economy Grows to $903 Billion by 2012
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 39
40. Welcome to Anywhere
• How will connectivity
transform us?
• How will we transform
connectivity?
• How should we
mobilize and capitalize
on this revolution?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 40
41. Thank You
Emily Green Carl Howe
President and CEO Director
Enterprise Software Research
egreen@yankeegroup.com chowe@yankeegroup.com
Come and visit us at one of our upcoming events For schedules, please
or tune in to one of our free webinars. visit our web site:
www.yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Anywhere Tipping Point August 28, 2008 Page 41