Yankee Group Vice President Eugene Signorini discusses what's to come for wireless business applications.

1. The Future of Wireless Business
Applications
Eugene Signorini
Vice President, Research
Mobility Applications and Infrastructure
esignorini@yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.

2. What Do We Mean by Wireless Business Applications?
• For the purposes of this discussion:
– The delivery of business information and applications over wireless connectivity to
handheld devices, such as feature phones and smart phones
– Where wireless is seen as the principal delivery mechanism for the exchange of
business information
– Wide-area wireless connectivity (i.e., cellular data) as the principal wireless network for
connectivity
– Wireless business-to-employee (B2E) applications, meaning applications to support
mobile workers with information access
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 2

3. Wireless Applications Are Being Influenced by
Numerous Forces
Supply-Side Factors Demand-Side Factors
• Wireless network evolution • Consumerization of the
Wireless enterprise
• Device form factors and
platform evolution Business • The “prosumer” majority
Applications
• Application service • End-user application
delivery and Web 2.0 discovery
• “Open” vs. “end-to-end”
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 3

4. What Do Wireless Apps Look Like Today?
Which of the following IT strategies are most important
• E-mail and PIM remain the
in your opinion and will impact your strategic business
key driving wireless application decisions for the future?
applications today.
Replacing legacy apps with service-
• Most enterprises have oriented apps to provide IT agility and 55%
empower line of business
deployed mobile
applications in silos. Enabling mobile access to corporate
45%
apps through wireless technology
• Currently, less than 20% of
Reducing app silos to become process-
the 50 million mobile centric
41%
workers in the United States
have wireless wide-area data Implementing collaboration
35%
access to business technologies to improve productivity
applications and
Bringing elements of the consumer web
information. to our IT strategies and business apps
33%
• But mobility is becoming Providing more in-context info within
33%
more strategic—finally. current and future business apps
0% 10% 20% 30% 40% 50% 60%
Percent of Respondents
Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 4

5. There Will Be No “Killer” Device in the Enterprise
• Conventional cellular What percentage of your mobile workforce
phones will remain the most currently uses the following devices? Which will
commonly used mobile they be using in 3 years?
device through 2010. Conventional cellular phones 38%
37%
• Notebook PCs will not be Smart phones 25%
33%
replaced by mobile Notebook computers with short- 23%
handheld devices. range Wi-Fi connectivity 30%
Notebook computers without 18%
wireless connectivity 22%
• IT decision-makers will Notebooks with wireless wide-area 15%
warm to adopting integrated connectivity 23%
PDAs with short-range Wi-Fi
Wi-Fi and cellular dual- connectivity
14%
20%
mode devices. 14%
PDAs without wireless connectivity 15%
• Although wireless Dual-mode Wi-Fi/cellular phones
13%
22%
connectivity is a critical Ruggedized notebooks or 10%
component for mobile handhelds 14%
devices, notebooks and 0% 5% 10% 15% 20% 25% 30% 35% 40%
PDAs without it won’t Percent of Respondents
disappear overnight. Will use in 3 years Currently use
n = 302
Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 5

6. What Does Open Access Mean for Apps?
A Historical Analogy…
Infrastructure • Devices:
– Appliances, consumer
electronics, heating/cooling,
transportation
• Standards:
Original Killer App Real Killer App • Device Ratings:
– Based on electricity
consumption
• Volts/amps/watts
Source: Yankee Group, 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 6

7. …for a Future Perspective
Infrastructure • Devices:
– Consumer appliances,
consumer electronics,
heating/cooling, automotive
• Standards:
WiMAX
LTE
UMB
• Device Ratings:
Original Killer App Real Killer App
– Based on bits and data
consumption
• Bandwidth/latency/speed
Source: Yankee Group, 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 7

8. Consumerization Will Drive Technology in the Enterprise
• Workers by and large feel How strongly do you agree or disagree with
more productive today than the following statements?
they were 2 years ago.
• Mobile professionals feel
My personal technology is more
their personal technology is
advanced than my workplace 49% 26%
more advanced than their technology
workplace technology.
I would be more productive in
my business activities if I had
access to many of the 54% 19%
applications and technologies I
use in my personal life
0% 10% 20% 30% 40% 50% 60% 70% 80%
Percent of Respondents
Strongly Agree/Somewhat Agree
Somewhat Disagree/Strongly Disagree
n = 302
Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 8

9. The “Prosumer” Majority Will Influence Decision-Making
Buys through consumer Buys through IT channels
retail channels Mobile Solution (i.e., operator direct sales,
r
a to systems integrators)
er
IT
op
ch
ile
a
nn
ob
el
M
The Enterprise
IT/LoB
Prosumer Manager
• Prosumers obtain mobile service • The company is liable for the bill.
themselves.
• IT or line-of-business manager
• This category includes corporate- controls the decision-making process.
sponsored users and workers who
• 33 million US subscribers in 2007
expense bills back to company.
• 34 million US subscribers in 2007
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 9

10. Wireless Applications Are Not Just About Software
• Back-end applications
• Middleware
• Multi-network
• Developer
• Roaming
environments
• Security
• Security
Software • Latency
• Bandwidth
• Form factor
• Operating
system Mobile Devices Networks
• User interface
• Power
consumption
• Security and
management
Successful wireless applications find the sweet spot.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 10

11. Wireless Application Architecture: No Universal Approach
Homegrown In-House Development
(e.g., using mobile database or Application Components
development environments, or web-
Custom-Built
development tools) and Approaches
Thin Client Fully Connected
Third-Party Developer
(e.g., SI, VAR, contractor)
Secure Browser
Packaged + Customization
(e.g., mobile platform, mobile database
with custom-built apps and workflows, Forms-Based
typically systems integrator)
Messaging/Query
Mobile Middleware/Gateway
SOA/Composite
with Front-End Application
(e.g., mobile software provider with pre-
Applications
“Packaged”
built components or workflows)
Database
Synchronization
Mobile Extensions
(e.g., ISVs providing extensions of
existing back-end applications)
End-to-End Mobile Thick Client Disconnected
Applications
(e.g., mobile-specific ISV application
providing off-the-shelf functionality)
Off-the-Shelf
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 11

12. What Does the Future Hold for Mobile Apps?
• Wireless applications will: How interested would you be in incorporating the
– Begin to incorporate following functionality in your mobile applications?
mobile-specific capabilities
Presence 39%
– Transform from mobile
extensions to true mobile Web browsing for services or
39%
applications
applications
Remote device management 36%
– Become increasingly
componentized Location capabilities 35%
– Mean extending enterprise
Push-to-talk services 32%
content instead of back-end
system replication Instant messaging 31%
– Focus on collaboration and
Dispatch/paging 29%
interaction rather than access
RFID asset tracking 28%
Imaging/digital photos 23%
Video recording 22%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Percent of Respondents Answering “Very Interested”
Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 12

13. Three Phases of Wireless Application Evolution
Dynamic Mobile Apps
Collaborative and
Application Mashups
Maturity
Optimized Point
Solutions
Today 2 to 4 Years 5+ Years
Time
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 13

14. Q&A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications
Unleash the Hidden Power of Your SMB September 25, 2008
January 31, 2008 Page 14

15. Upcoming events
• Live Webinar: Anywhere Consumer Segmentation
– Presented by Joshua Martin
– October 30, 2008
– 10:00 am-11:00 am EDT (14:00 GMT)
• Mobile Internet World
– Boston, MA, USA
– October 21-23, 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 15

16. Thank You
Eugene Signorini
Vice President
Research Mobility Applications and
Infrastructure
esignorini@yankeegroup.com
Come and visit us at one of our upcoming events For schedules, please
or tune in to one of our free webinars. visit our web site:
www.yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 16