Yankee Group CEO and President Emily Green discusses Yankee Group's Anywhere focus and research in this open Q&A forum specifically for analyst relations professionals.

1. Yankee Group Q&A:
Analyst Relations Professionals
Emily Nagle Green
President and CEO
December 3, 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

2. Agenda
The Anywhere Revolution
Our focus
Who we work with & what we do
Our reach
Yankee Group Research Framework
Q&A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 2

3. What Is Anywhere?
Anywhere is Yankee
Group’s vision for how
ubiquitous connectivity
will transform
consumers, enterprises
and the world we live in.
Navigating this
transformation is now
Yankee Group’s
sole focus.
This makes us unique
as advisors in two ways.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 3

4. The Anywhere revolution will be massive in scope
New kinds of consumers New kinds of devices
New kinds of connections New ecosystems
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 4

5. Who does Yankee Group help?
Who do we serve as clients?
Network operators
Network builders
Network users
Which associations do we
work with?
Official industry analysts
for the ITU
Premier analysts for
USTA, TIA, CTIA, CES,
3GSM, FTTH Council,
BSG, MMA, etc.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 5

6. Yankee Group in the news
quot;Mobile Web sites are in the
circa 1994 to 1995 web
world...quot; Carl Howe, NYT
quot;As times get tight, marketers
tend to focus on more direct
response media [like online
search-related ads], that are “The future of IPTV rests
more measurable.quot; on middleware.”
Daniel Taylor, NPR Vince Vittore, Telephony
Marketplace
quot;It has become part of our vocabulary:
‘I'll Skype you later.’” Zeus Kerravala, FORTUNE
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 6

7. How do we deliver our value?
Yankee Group’s Link products and services provide clients the insight,
analysis and tools to navigate the global connectivity revolution.
Link Research: qualitative research Link Interaction: connect with analysts to gain
focused exclusively on the deeper insight into research and trends
transformational effects of the
connectivity revolution Link Consulting: in-depth analysis and actionable
recommendations tailored to client needs
Link Data: quantitative richness
about Anywhere’s effects with Link Events: world-class, open conferences
monitors, surveys and forecasts where industry leaders and Yankee Group experts
explore the future of connectivity
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 7

8. Yankee Group’s global reach
• Anywhere is a global phenomenon with
substantial regional differentiation
• Our Anywhere Index now guides our
investigations in regional variation
• Research around the world: >1 million data
points compiled annually on connectivity change
– 80+ countries
– 150+ network operators
– Substantially expanded for Q4 2008 and beyond
• Analysts have extensive regional expertise
• Operations, partners, and clients on all
continents
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 8

9. Agenda
The Anywhere Revolution
Yankee Group Research Framework
New question-driven research agenda
2009 research categories & topics
Updates to quantitative work
Q&A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 9

10. There are big battles underway in the Anywhere revolution
Specialized or converged Corporate controlled
devices? or worker flexibility? Corporate or
One entertainment social networks?
provider or many?
Supplier control Monolithic
or consumer Consumer applications or Corporate IT or
freedom? privacy or mashups? the cloud?
monetization?
Consumer time or Laptop or mobile
subscription money? device?
Full service
Flat-rate or per-
provider or
bit pricing?
pipe provider ?
Open or closed
Fiber, copper Extend legacy or network
next-gen Government or
or air? architectures?
technologies, market control?
or both?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 10

11. To help, we created a question framework for our research
Anywhere Consumer Anywhere Enterprise
Framework Questions Framework Questions
1. How do consumers 1. How will the Anywhere
connect to the Network transform the
Anywhere Network enterprise and its
wherever they are? workforce, partners and
customers?
2. How will connectivity
transform consumers, 2. How will the Anywhere
and how will their Network transform
experiences transform enterprise IT, and what
the Anywhere Network? impact will that have on
the Anywhere Network?
Anywhere Network Framework Questions
1. What technologies and architectures build and
power the Anywhere Network?
2. What are the economics of the Anywhere Network?
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 11

12. Building and Powering the Anywhere Network
Research categories and analysts 1/4
Research
Current Topics Analysts
Categories
Phil Marshall
Roberta Wiggins
Advanced RAN 3G, 4G, WiMAX, femtocells, LTE, HSPA+ Ashvin Vellody
Jon Edwards
Nate Dyer
Jenn Pigg
Brian Partridge
Broadband FTTH, FTTN, FTTO, FTTx, GPON vs. P2P, xDS
Vince Vittore
Benoit Felten
Core transport Movement to 100GigE, optical network technologies, wireless Jenn Pigg
network backhaul Phil Marshall
Handsets, connected consumer electronics including gaming Andy Castonguay
Access devices platforms, Kindle-like devices, M2M, geo-location (GPS), Wally Swain
location intelligence, presence, set-top boxes Nate Dyer
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 12

13. Building and Powering the Anywhere Network
Research categories and analysts 2/4
Research
Current Topics Analysts
Categories
Ari Banerjee
Network RT charging, dynamic cataloging, subscriber and policy David Vorhaus
management, OSS/BSS, customer care, self service, web
software portals, revenue assurance, business intelligence, middleware
Jon Paisner
Systems technologies, web services, mobile transactions Jon Edwards
Ashvin Vellody
Service delivery Brian Partridge
NGN/IMS and SDP/Telecomm SOA
architecture Ari Banerjee
Mobile Mobile transactions, mobile payments, mobile banking, partner Jon Paisner
transactions management, revenue settlement, digital commerce Brian Partridge
David Vorhaus
Network neutrality issues/policy, quality of context initiatives,
Network Brian Partridge
subscriber data and identity management, analytics and
intelligence business intelligence, DPI and session control, QoC
Ari Banerjee
Jon Paisner
Diane Northfield
NGN broadband, new media regulations and distribution, open Brian Partridge
Regulation access conditions/network neutrality, new licensing Wally Swain
opportunities/technology or service provision constraints Nate Dyer
Andy Castonguay
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 13

14. Mobilizing and Capitalizing on the Anywhere Network
Research categories and analysts - Enterprise 3/4
Research
Current Topics Analysts
Categories
Cloud computing, desktop virtualization, hosted applications, Phil Hochmuth
Mobile desktop desktop on a stick, data center networking, application Agatha Poon
networking, WAN optimization, service orchestration Zeus Kerravala
Mobile security Network security, network access control, DLP, network Phil Hochmuth
behavioral analysis, DPI, endpoint and device security Zeus Kerravala
Mobile SaaS, mobile app infrastructure, mobile web, mobile customer Sheryl Kingstone
applications services, managed application performance management,
self-service, mobile commerce, mashups, widgets Gene Signorini
VoIP, collaboration, network infrastructure, social networking,
Unified application ecosystem, video, messaging, conferencing,
Zeus Kerravala
communications presence Phil Hochmuth
Josh Holbrook
M2M, business mobile devices, mobile OS, device Gene Signorini
Enterprise
management, location, wireless LAN, managed mobility, Agatha Poon
mobility
mobile application ecosystem, mobile field sales, mobile Steve Hilton
middleware, RFID, managed messaging, Web 2.0 Sheryl Kingstone
Camille Mendler
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 14

15. Mobilizing and Capitalizing on the Anywhere Network
Research categories and analysts - Consumer 4/4
Research
Current Topics Analysts
Categories
Chris Collins
Josh Martin
Consumer Fixed broadband, mobile broadband, 3G, 4G, FTTH,
Daniel Taylor
access services femtocells, FMC, wireless networking, home networking
Declan Lonergan
Carl Howe
Mobile Internet Mobile web sites, mobile data pricing, privacy, search, Declan Lonergan
services consumer cloud services Carl Howe
Consumer
Triple-play, quad-play, prepaid vs. postpaid service strategies,
pricing and consumer services regulation
Chris Collins
packaging
Converged Connected home, mobile apps, consumer connected devices, Josh Martin
consumer search, location-based services, mobile payments
mobile transactions Declan Lonergan
applications
Daniel Taylor
Digital media and Mobile advertising, broadband advertising, three-screen
Declan Lonergan
advertising models
Carl Howe
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 15

16. Market Adoption Monitors & Forecasts are growing
Global
Featured North America
Countries Latin America
Global View EMEA
Europe
Western Europe
Eastern Europe
Featured Middle East
Countries Africa
Asia-Pacific
Europe Detail View
54 individual country
worksheets
Quarterly updates help
Featured
monitor market changes
Countries
Asia Detail Customization available
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 16

17. 2009 Attitude & Behavior surveys
• YG’s quantitative surveys dive into Anywhere adoption and attitudes
• New in 2009: “River” method provides continuous monthly updates
• Anywhere Consumer Survey Suites: 17,000 consumers in US & Canada
– Connectivity Choices explores devices, bundling, purchase, connectivity brands,
including fixed & mobile, TV, more
– Digital Experience explores consumption, devices, unmet needs, threats, multi-
screen, m-commerce, location-awareness, more
• Anywhere Enterprise Survey Suites: 6,700 enterprises in US & Canada
– Empowered Employees (surveying employees of SMBs and Large Enterprises)
usage, productivity, technologies
– Transforming Infrastructure (surveying IT decision-makers) UC, virtualization,
mobile tech, handset, wireless infrastructure, winning vendors
– Transforming Applications (surveying IT decision-makers and LOB leaders)
changing application models and vendors
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 17

18. Measuring Anywhere: scorecards
The Anywhere vision allows us to
define unique new measures
How fast are network providers
moving to Anywhere?
Anywhere Network Scorecard
Which application providers are
moving their offerings Anywhere?
Anywhere Applications Scorecard
Which enterprises are most
successful in delivering the Anywhere
Web?
Anywhere Web Scorecard
Much more to come in 2009
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 18

19. Additional resources
• 2009 Research Agenda - Available now at www.yankeegroup.com
• 2009 Predictions for the Anywhere Economy webinar
– Thursday, December 11, 2008, 10-11 am ET
– Zeus Kerravala, Declan Lonergan, Ashvin Vellody
• Upcoming Anywhere research (Dec- January)
– A 5-Year Outlook on the Transformation of Connectivity, Phil Marshall
– The Anywhere Network: The Next Wave of Enterprise Transformation, Sheryl
Kingstone
– Virtual IT Infrastructure Transforms the Anywhere Enterprise, Zeus Kerravala
– How Consumers Get the Anywhere Network, Carl Howe
– Anywhere Connectivity Will Transform Consumers’ Digital Lives, Declan
Lonergan
– Anywhere Goes Global, Camille Mendler
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 19

20. The bottom line
Anywhere will bring the
largest technology
change in our lifetimes
Who will survive?
Who will thrive?
Are you ready?
Yankee Group
can get you there.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Q&A for Analyst Relations Professionals December 3, 2008 Page 20

21. Q&A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com