1. Regional Indian Cinema
Jagadeesh Yaramada

2. Introduction
• Indian film industry is the largest in the world in terms of
number of films made every year
• Films are produced in about 24 languages
• In 2009, the size of the Indian films industry was
estimated to be around Rs 116 billion
• There are three main players in the film industry value
chain – the producer, distributor, and exhibitor.

3. Overview
Hindi
Marathi Telugu
Bhojpuri
Indian Tamil
Cinema
Bengali Malayalam
Kannada

4. Some popular names
Hindi Film Industry Bollywood
Telugu Film Industry Tollywood
Tamil Film Industry Kollywood
Kannada Film Industry Sandalwood

5. Number of films censored (2010)
Others 172 Hindi 215
Bhojpuri 64
Bengali 84
Tamil 202
Malayalam
94
Marathi 99
Telugu 181
Kannada
177 Total films: 1288
Source: Central board of film certification

6. Share of screens
Andhra
Pradesh 23%
Others 34%
Tamilnadu
12%
Maharashtra
9% Kerala 12%
Karnataka
10%
Source: CRISIL Research

7. Prominence of Regional Cinema
• Due to cultural differences and language barriers, Hindi
cinema was not able to reach all parts of India
• Regional cinema was able to bridge this gap by providing
cinemas in local languages, especially in South India
• Noticing the tastes of local population other states have also
started making movies to cater to the local population
• Regional cinema has produced prominent artists and
technicians like A.R. Rahman, Mani Ratnam, S.P.
Balasubramaniam, Kamal Hasan etc.,
• Numerous regional films, artists and technicians have won
awards at nation level

8. Recent Trends
• Multiplex cinemas are fast changing the way movies are
viewed, particularly in big cities.
• Corporate houses have started entering movie production
• Sources of revenue have increased
– Digital Rights (Internet rights, ring tone downloads)
– Satellite rights (Has increased significantly)
– Music rights
– Overseas rights

9. Challenges
• It is estimated that 15-20 per cent of the annual revenues
earned is pocketed by pirates.
• Availability of theaters to small movies during a big hero
movie release
• Delay in production and big hero’s taking 2-3 years between
each movie release is impacting the lives of production buys
who depend on the daily wages