@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
2. Direct Marketing
1:1 versus SVM
• Direct Marketing is linear 1-1 where BuzzSocially is Social Viral Marketing
(SVM) seeks to obtain a geometric progressive response.
• The most sophisticated social viral marketing platform allowing any brand
product or service to stimulate its customer base to refer their friends and
family.
Linear Geometric
Response Response
Progression
Progression
Yes / No
3. The Process of
Social Viral Sharing
SOCIALLY VIRAL Responder
Influential Responder
Responder Influential Responder
Influential Responder
Each shared response
intends to induce other
responses. Individual social
influence plays a huge role.
Virally Influential Person
BuzzSocially enables (VIP)
businesses to identify and
target the virally influential Responder
people in your client/customer
network thus offers can
become “socially viral” much
faster and more consistently
4. Driving Forces in
purchasing
decision
54% 47% 42% 31%
Word of Mouth Website Email Review Sites
Of Americans believe
online word of mouth
66% 49% is HIGHLY credible.
Of all brand-related
conversations are
“mostly positive”
The average online review is
9 in 10
4.3 stars out of 5. Word of mouth
conversations about
brands are offline
Sources: Experian | Harris Interactive | Keller Fay Group | RightNow | Wall Street Journal
5. BuzzSocially can…
INCREASE DECREASE
• Email & Text marketing database • Cost per lead/conversion
• Sales & Profits • Marketing Costs
• Brand loyalty • Reliance on Daily Deal sites
• Brand awareness
• Social chatter
• Social ranking for SEO
• Positive online reviews
• Customer Retention
IDENTIFY
• Early adopters of a new product or service
• Which Social Networks provide the most value
• Your brands most influential customers
6. Who uses
BuzzSocially?
Any product service or brand can benefit from
BuzzSocially.
Products Services Brands
7. BuzzSocially
Components
cial
Go So
Website
Traffic
8. BuzzSocially
Process
Share to Earn 50% Off Urban Air
Jump Passes
9. How Do I Get
Started?
Choose a campaign to launch
Website
cial
Go So
Traffic
10. Getting Started
Develop Your Seed Marketing Materials
SEED MARKETING OPTIONS
oEmail
oOnline Ads
oDirect Mail
oTV
oRadio
oText/SMS
oBillboard
oOutdoor
13. Customize Call To
Action Page
Social Share / Contest Daily Deal
Share to Earn 50% Off Urban Air Jump
Passes
Facebook Like / Twitter Follow
14. Customize Social
Channel Posts
Get 50% OFF Urban Air Trampoline Park
Voted No.1 for birthday parties and family fun.
Trampoline Dodgeball, Foam pit, Tumble Track.
18. Coming Soon
Social Ambassador Program
• Why are the celebrities the only ones that get perks to endorse a
product or service?
• Customers earn points towards cool items every time they share
with friends and family who become fans of the product or service
19. Social Ambassador
Program
A weekly email is sent to each Social Ambassador with a
variety of posts to choose from.
A post is selected and sent out via Social Networks.
Customers Earn Points Based On:
•The number of times they have shared
•Friends who have clicked on their posts
•Friends who have converted
•Friends Who have converted and shared
•Friends who have converted, shared and enrolled as an SA
20. Case Study
• Seeds: 5,000 direct mail pieces
• Landing Page Hits: 14,124 – response rate 279.8%
• Conversions: 5,200 – Conversion rate 36.8%
• Viralbility
1,218 users posted 6,499 clicked on post
115 users posted 1,185 clicked on post
• Redemption: 1,300 – redemption rate 25%
21. Case Study
• Seeds: 27,687 emails deployed
• Open Rate: 26.3% (6608 of emails sent) 3.86x more
• Click-Through: 2.3% (664 of emails sent) effective due
to Buzz Socially
• Landing Page Hits: 2,477 – response rate 8.9%
• Conversions: 670 – Conversion rate 27% of people who landed on page
• Viralbility
352 users posted 6,499 clicked on post
53 users posted 454 clicked on post
Notas del editor
Welcome to BuzzSocially. Social Media is coming unto it’s own. Tools are in the marketplace to help you expand, grow, and communicate with your market. BuzzSocially helps you monetize your growing network. We want to introduce you to the most integrated social sharing platform to date.
Where direct marketing is a linear 1:1 progression of response, Social Viral Marketing stimulates a network of people by encouraging sharing of offers, deals, information, and value propositions. SVM and the idea of going viral is obtaining a geometric response progression.
No, not a visual depiction of the spread of Mad Cow disease – we’re actually diagraming the sharing process or “ BUZZ ” action in an active social network. We recognize the responders on the outer edges here first who have somewhat smaller/lesser influence to drive masses, slowly influencing their downstream/network. We can see early value disparity between responders who have low levels of influence and those with immediate higher social reaction. The idea for any social campaign is to go viral through connecting with the highest influential streams. Those considered very influential people (VIP) have a pulse on the market, their friends AND are followed by others like them. Finding VIP ’ s can help speed offers and buzz quicker and more consistently for the social client.