SlideShare una empresa de Scribd logo
1 de 12
By Yasmin




Company
LOGO
Company
LOGO      About Unilever
  Unilever is a British–Dutch multinational
   consumer goods company. Its products includes
   foods, beverages, cleaning agents and personal
   care products.

  It is the world’s third largest consumer goods
   company (according to 2011 revenues).

  Unilever is a Dual listed company consisted of
   Unilever N.V. and Unilever PLC.
Company
LOGO      A brief Introduction on HUL
                   HUL is India’s largest Fast Moving
                    Consumer Goods (FMCG)
                    Company.

                   It is owned by the British-Dutch
                    company Unilever which controls
                    52% majority stake in HUL.

                   It has an annual turnover of around
                    Rs. 21,736 crores (financial year
                    2011 - 2012).

                   HUL has a heritage of over 75
                    years.
Company
LOGO           Establishment of HUL




   HUL primarily known as Lever Brothers India Limited in 1933 and came into
    being as Hindustan Lever Limited in 1956 through a merger of Lever
    Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.

   Lever Brothers started its actual operations in India in the summer of 1888,
    when crates full of Sunlight soap bars, embossed with the words "Made in
    England by Lever Brothers" were shipped to the Kolkata harbour and it
    began an era of marketing branded Fast Moving Consumer Goods (FMCG).

   The company was renamed in June 2007 as “Hindustan Unilever Limited”.
Company
LOGO         Expansion Of HUL
  In 1933 they joint with Hindustan Vanaspati manufacturing
   company.
  In 1935 they joint with United traders limited.
  In1912 Brooke bond with its brand Red Label joined with lever
   brothers.
  Unilever acquired LIPTON in 1972
  Ponds India ltd is working in India since 1947 and it is acquired by
   HUL in 1986 by an international acquisition.
  Tata oil Mills Company merged with HUL in 1993.
  In 1996 Tata made 50-50% joint venture for LAKME with HUL and in
   1998 it was completely sold to HUL.
  HUL made 50-50% joint venture with Kimberley Clark corp. in1994
   as Kimberley clark lever ltd which makes haggis diapers and kotex
   sanitary pads.
Company
LOGO      HUL Products in India
Personal Wash   Laundry      Foods
Lux             Surf Excel   Kissan
Lifebuoy        Sun Light    Annapurna
Liril           Rin          Knorr Soup
Hamam           Wheel        Modern Bread
Breeze          Ala Bleech   Beauty Products
Moti            Hair Care    Fair & Lovely
Dove            Sunsilk      Lakme
Pears           Clinic       Pond’s
Rexona          Dove         vaseline
Company
LOGO         HUL Products In India
 Ice Cream             Oral care
 Kwality walls         Pepsodent
 Beverages:-           Close Up
 Tea                   Deo Spray
    Brooke Bond        Axe Rexona
    Lipton             Water Purifier
    Taj Mahal          Pure It
 Coffee                Dishwasher
    Brook Bond Bru     Vim
Company
LOGO      HUL Organisational Structure
Company
LOGO          Companies Merged with HUL
  Bon Ltd.                           Tea Estate India Ltd




    BON Ltd is a leading producer
     and supplier of Bulgarian          TEIL was incorporated on 12 August
     striped sunflower seeds and         1922 with the main objective of
     natural winter bird food.           acquiring lands for cultivation in
                                         “Bengal, Assam and elsewhere in
    Bon Ltd was in 50% stake of         British India”.
     HUL but because it has not
     engaged in any sufficient          Estates were established for the
     activity since 2003 so with         cultivation of tea and coffee in Tamil
     effect from April 1, 2010, it       Nadu, Kerala and Karnataka and
     merges to a wholly owned            also in Assam.
     subsidiary of HUL.
Company
LOGO         Companies Merged with HUL
  Unilever India Exports            Pond’s export
   Limited                            Limited
  Unilever India Exports Limited
   provides grocery home
   shopping services in Mumbai.
  The company offers a range
   of branded and unbranded
   products.
  The company home delivers         Established in 1981.
   the products by taking orders     Manufactures and exports
   through the Web site or Phone      Leather Shoe Uppers and
   from the Customers.                Shoes to UK, Germany,
  The company was formerly           France, Singapore, Italy,
   known as Indexport, Ltd.           Canada, & Middle East with a
                                      turnover of Rs.70 Crores.
Company
LOGO         Brief Description Of HUL Co.
  TOMCO: TATA Oil Mills Co. Ltd. merged with HUL, effective
   from April 1, 1993. In 1996, HUL and yet another Tata company,
   Lakme Limited, formed a 50:50 joint venture.


  Kwality Walls foods Pvt Ltd.:major producer and
   distributor of ice cream and other dessert products in India, Pakistan
   Sri Lanka, Malaysia and Singapore.


  Aviance Limited: Aviance ltd beauty solutions
   started in 2003 which makes beauty products for
   women.
Company
LOGO        Controversy
                             In 2008 Hindustan
                              Unilever made former
                              Miss World Priyanka
                              Chopra a brand
                              ambassador for Pond's
                             These advertisements,
                              showing Priyanka's face
                              with a clearly darker
                              complexion against the
                              visibly fairer Neha
                              Dhupia, were widely
    Pond’s White Beaty Ad     criticized for perpetuating
                              racism.

Más contenido relacionado

La actualidad más candente

Project on hul (final)
Project on hul (final)Project on hul (final)
Project on hul (final)manishimi10
 
54684128 hindustan-unilever-limited-final-project
54684128 hindustan-unilever-limited-final-project54684128 hindustan-unilever-limited-final-project
54684128 hindustan-unilever-limited-final-projectPraJwal JaiSwal
 
Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)Kalpesh Patel
 
HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT FELIN FRANCIS
 
HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)yamuna balakrishnan
 
Hindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing StrategiesHindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing StrategiesKoushik Dutta
 
Case study on HUL
Case study on HULCase study on HUL
Case study on HULPratik Ray
 
HUL PRESENTATION
HUL PRESENTATIONHUL PRESENTATION
HUL PRESENTATIONdee1987
 
Swot analysis of hul
Swot analysis of hulSwot analysis of hul
Swot analysis of hulomgogna
 
HUL Presentation
HUL PresentationHUL Presentation
HUL PresentationDeejayharry
 

La actualidad más candente (20)

Hul project
Hul projectHul project
Hul project
 
38136743 reliance
38136743 reliance38136743 reliance
38136743 reliance
 
Project on hul (final)
Project on hul (final)Project on hul (final)
Project on hul (final)
 
54684128 hindustan-unilever-limited-final-project
54684128 hindustan-unilever-limited-final-project54684128 hindustan-unilever-limited-final-project
54684128 hindustan-unilever-limited-final-project
 
Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)
 
Hul
HulHul
Hul
 
HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT
 
HUL
HULHUL
HUL
 
HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)
 
Hindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing StrategiesHindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing Strategies
 
Hul ppt
Hul pptHul ppt
Hul ppt
 
Case study on HUL
Case study on HULCase study on HUL
Case study on HUL
 
Hul
HulHul
Hul
 
Hindustan unilever limited ppt
Hindustan unilever limited pptHindustan unilever limited ppt
Hindustan unilever limited ppt
 
ITC Limited
ITC LimitedITC Limited
ITC Limited
 
Hul project
Hul projectHul project
Hul project
 
HUL PRESENTATION
HUL PRESENTATIONHUL PRESENTATION
HUL PRESENTATION
 
Swot analysis of hul
Swot analysis of hulSwot analysis of hul
Swot analysis of hul
 
HUL Presentation
HUL PresentationHUL Presentation
HUL Presentation
 
Hul
HulHul
Hul
 

Similar a Hindustan Unilever Limited

hindustan unilever ltd .pptx
hindustan unilever ltd .pptxhindustan unilever ltd .pptx
hindustan unilever ltd .pptxGuruPriya13
 
Presentation on hul(v s g)
Presentation on hul(v s g)Presentation on hul(v s g)
Presentation on hul(v s g)Vinod Gurjar
 
Company Review by Harshal bhatt.pptx
Company Review by Harshal bhatt.pptx Company Review by Harshal bhatt.pptx
Company Review by Harshal bhatt.pptx Harshal Bhatt
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mcguest96eb2ac
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mcguest96eb2ac
 
HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)Preeti Acharya
 
Hindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesHindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesJamila Bano
 
Hindustan uniliver ltd.
Hindustan uniliver ltd.Hindustan uniliver ltd.
Hindustan uniliver ltd.Chetan Nagare
 
Hindustan unilever limited : personal care products
Hindustan unilever limited : personal care products Hindustan unilever limited : personal care products
Hindustan unilever limited : personal care products Salu P Kumar
 

Similar a Hindustan Unilever Limited (20)

Sathish
SathishSathish
Sathish
 
hindustan unilever ltd .pptx
hindustan unilever ltd .pptxhindustan unilever ltd .pptx
hindustan unilever ltd .pptx
 
Hl l
Hl lHl l
Hl l
 
Presentation on hul(v s g)
Presentation on hul(v s g)Presentation on hul(v s g)
Presentation on hul(v s g)
 
Unilever (HUL)
Unilever (HUL)Unilever (HUL)
Unilever (HUL)
 
Company Review by Harshal bhatt.pptx
Company Review by Harshal bhatt.pptx Company Review by Harshal bhatt.pptx
Company Review by Harshal bhatt.pptx
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mc
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mc
 
Hul events
Hul eventsHul events
Hul events
 
Hul assigment
Hul assigment Hul assigment
Hul assigment
 
HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)HINDUSTAN UNILEVER LIMITED (HUL)
HINDUSTAN UNILEVER LIMITED (HUL)
 
H U L
H U LH U L
H U L
 
Hindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesHindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategies
 
Production hul
Production hulProduction hul
Production hul
 
Download 2
Download 2Download 2
Download 2
 
Hindustan uniliver ltd.
Hindustan uniliver ltd.Hindustan uniliver ltd.
Hindustan uniliver ltd.
 
HUL PRODUCT MIX
HUL PRODUCT MIXHUL PRODUCT MIX
HUL PRODUCT MIX
 
Hindustan unilever limited : personal care products
Hindustan unilever limited : personal care products Hindustan unilever limited : personal care products
Hindustan unilever limited : personal care products
 
Axe hul depth(1)
Axe hul depth(1)Axe hul depth(1)
Axe hul depth(1)
 
Top fmcg in india
Top fmcg in indiaTop fmcg in india
Top fmcg in india
 

Hindustan Unilever Limited

  • 2. Company LOGO About Unilever  Unilever is a British–Dutch multinational consumer goods company. Its products includes foods, beverages, cleaning agents and personal care products.  It is the world’s third largest consumer goods company (according to 2011 revenues).  Unilever is a Dual listed company consisted of Unilever N.V. and Unilever PLC.
  • 3. Company LOGO A brief Introduction on HUL  HUL is India’s largest Fast Moving Consumer Goods (FMCG) Company.  It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.  It has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012).  HUL has a heritage of over 75 years.
  • 4. Company LOGO Establishment of HUL  HUL primarily known as Lever Brothers India Limited in 1933 and came into being as Hindustan Lever Limited in 1956 through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.  Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).  The company was renamed in June 2007 as “Hindustan Unilever Limited”.
  • 5. Company LOGO Expansion Of HUL  In 1933 they joint with Hindustan Vanaspati manufacturing company.  In 1935 they joint with United traders limited.  In1912 Brooke bond with its brand Red Label joined with lever brothers.  Unilever acquired LIPTON in 1972  Ponds India ltd is working in India since 1947 and it is acquired by HUL in 1986 by an international acquisition.  Tata oil Mills Company merged with HUL in 1993.  In 1996 Tata made 50-50% joint venture for LAKME with HUL and in 1998 it was completely sold to HUL.  HUL made 50-50% joint venture with Kimberley Clark corp. in1994 as Kimberley clark lever ltd which makes haggis diapers and kotex sanitary pads.
  • 6. Company LOGO HUL Products in India Personal Wash Laundry Foods Lux Surf Excel Kissan Lifebuoy Sun Light Annapurna Liril Rin Knorr Soup Hamam Wheel Modern Bread Breeze Ala Bleech Beauty Products Moti Hair Care Fair & Lovely Dove Sunsilk Lakme Pears Clinic Pond’s Rexona Dove vaseline
  • 7. Company LOGO HUL Products In India Ice Cream Oral care Kwality walls Pepsodent Beverages:- Close Up Tea Deo Spray Brooke Bond Axe Rexona Lipton Water Purifier Taj Mahal Pure It Coffee Dishwasher Brook Bond Bru Vim
  • 8. Company LOGO HUL Organisational Structure
  • 9. Company LOGO Companies Merged with HUL  Bon Ltd.  Tea Estate India Ltd  BON Ltd is a leading producer and supplier of Bulgarian  TEIL was incorporated on 12 August striped sunflower seeds and 1922 with the main objective of natural winter bird food. acquiring lands for cultivation in “Bengal, Assam and elsewhere in  Bon Ltd was in 50% stake of British India”. HUL but because it has not engaged in any sufficient  Estates were established for the activity since 2003 so with cultivation of tea and coffee in Tamil effect from April 1, 2010, it Nadu, Kerala and Karnataka and merges to a wholly owned also in Assam. subsidiary of HUL.
  • 10. Company LOGO Companies Merged with HUL  Unilever India Exports  Pond’s export Limited Limited  Unilever India Exports Limited provides grocery home shopping services in Mumbai.  The company offers a range of branded and unbranded products.  The company home delivers  Established in 1981. the products by taking orders  Manufactures and exports through the Web site or Phone Leather Shoe Uppers and from the Customers. Shoes to UK, Germany,  The company was formerly France, Singapore, Italy, known as Indexport, Ltd. Canada, & Middle East with a turnover of Rs.70 Crores.
  • 11. Company LOGO Brief Description Of HUL Co.  TOMCO: TATA Oil Mills Co. Ltd. merged with HUL, effective from April 1, 1993. In 1996, HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture.  Kwality Walls foods Pvt Ltd.:major producer and distributor of ice cream and other dessert products in India, Pakistan Sri Lanka, Malaysia and Singapore.  Aviance Limited: Aviance ltd beauty solutions started in 2003 which makes beauty products for women.
  • 12. Company LOGO Controversy  In 2008 Hindustan Unilever made former Miss World Priyanka Chopra a brand ambassador for Pond's  These advertisements, showing Priyanka's face with a clearly darker complexion against the visibly fairer Neha Dhupia, were widely Pond’s White Beaty Ad criticized for perpetuating racism.