The document outlines five design principles for Windows Phone apps: pride in craftsmanship, more with less, fast and fluid, authentically digital, and win as one. The principles emphasize reducing unnecessary content, focusing on relevant elements, ensuring responsiveness and a delightful interface, making use of digital features like live tiles and the cloud, and reflecting innovation while fitting the app design to phone specifications.

1. Design Principles
Windows Phone App
Yasmine Abdelhady
MEA DPE Intern @ Microsoft

2. Windows Phone 8 Design

New User Interface Design Style

Programs and Applications developed on the phone should reveal this new
style

3. The 5 principles

Pride in craftsmanship

More with less

Fast and fluid

Authentically digital

Win as one

4. Pride in craftsmanship

Small things matter

Take care of details

Ensure balance and symmetry

Align to the grid

Find typography that best echoes the app’s significance

5. More with less

Reduce unnecessary content

Focus on the most relevant elements

Make it a clean application

Content before chrome

Display what the user is looking for

6. Fast and fluid

Fast response as reflex action

Delightful interface

Live tiles

Make it a real life experience

But east and simple for interaction

7. Authentically digital

Make use of the digital world

Make the app work in a dynamic colorful way

Make use of the cloud

8. Win as one

Don’t forget it’s a phone app

Fit it in the specified measurements

Reflect innovation in parallel with the user experience

9. Thank you