Wechat Public Platform

1. Fmarketing
Wechat Marketing

2. WeChat Market
http://www.199it.com/archives/76608.html
> 500,000,000 Wechat Users

3. WeChat Platform- Pages

4. WeChat Personal Account
Platform- Multi-Application
WeChat
Voice Chat
Video Call
Moments
Look Around
Drift Bottle
QR Code
Shake
Public Platform

5. Public Platform- Backstage

6. Public Platform-
Basic Marketing Services
1. Establish WeChat Public Account
(1) Create Account (2) Create ID, logo
(3) Set Up QR Code (4) Account Verification

7. Public Platform-
Basic Marketing Services
2. DIY Menu
Get relevant information by clicking the
menu
WeChat Mobile Official Website

8. 3. Attractive Messages / Wall Posts
Public Platform-
Basic Marketing Services

9. 4. WeChat Event Planning
Q&A
Questionnaire
“Shake” to get prize
Public Platform-
Basic Marketing Services

10. 5. CRM with Fans
Establish new customer service
channel to keep communicating with
users
Public Platform-
Basic Marketing Services

11. 6. CRM – Auto Reply System
Auto reply fans
questions
e.g. store
location, opening
hour, etc.
Public Platform-
Basic Marketing Services

12. 7.Fans Management
Classify & manage fans
based on
region, personality, hobbi
es etc.
Public Platform-
Basic Marketing Services

13. Public Platform-
Personalized Marketing Services
1. WeChat Official Website Development
Personalize Mobile Site
Visit official website directly
though WeChat platform

14. 2.WeChat Shopping Cart
Sales
Develop online shopping
channel inside Wechat

15. Public Platform-
Personalized Marketing Services
3.Marketing Campaign Construction
Sales
Develop application of
marketing campaign

16. 4. WeChat Marketing Position Development
Stores Navigation Service
Public Platform-
Personalized Marketing Services

17. 5.WeChat Member System
Membership Card offering discount
Public Platform-
Personalized Marketing Services

18. 6. WeChat Games Marketing
Introduce WeChat Games by Combining Brands and Products
Public Platform-
Personalized Marketing Services

19. 7.More WeChat Apps Development
e.g. Weather, Fares…
Introducing Friends
Public Platform-
Personalized Marketing Services

20. Public Platform-
Marketing Campaign
Broad Market
Commercial Potential
Interactive
Explosive Brand
Promotion
CRM
Convenient
Product Promotion
Rapid
Spread
Loyalty
Expertise
Positions
Qualitative

21. Wechat V.S. Weibo

22. Wechat V.S. Weibo
Wechat WeIbo
1-To-1 communication 1-To-many communication
Private conversation Public conversation
Weak viral effect Strong viral effect

23. Why fMarketing?
Expertise of online marketing
• Over 15 years experience in online marketing
• Rich experience in application development
Unique service provider in Hong Kong
• New marketing idea to access the China market
• Enjoy the fast-moving advantage

24. 1. 微信大號推廣
通過某些粉絲量超過十萬的微信大號，推廣我們的微信
Public Platform-
Promotion

25. 2.通過微博炒作進行推廣
長隆大型炒作活動，微博轉發20多萬
次
增加1萬多微信粉絲
Public Platform-
Promotion

26. 2.通過微博炒作進行推廣
Public Platform-
Promotion

27. 3.移動互聯網推廣
在各種移動互聯網入口，推廣微信帳號
Public Platform-
Promotion

28. Why fMarketing?
Partnership with Mainland Marketing Firms
• Get the updated information of Wechat & the trend of
Mainland
• Familiar with the culture & users behavior of China
Cross-platform promotion
• Promote your Wechat through different platform by makng
use of our existing resources (e.g. Facebook Page, Weibo, etc)

29. Public Platform-
Real Case

30. Public Platform-
Real Case

31. Public Platform-
Real Case

32. Public Platform-
Real Case

33. Public Platform-
Real Case

34. Thank You!

35. Contact
Jack Lam
eMarketing Director
Direct: +852 3175 7659
Email: jack.lam@fmarketing.hk
Kathy Chan
Sales & Marketing Executive
Direct: +852 3113 4499
Email: kathy@fmarketing.hk