SlideShare una empresa de Scribd logo
1 de 7
Descargar para leer sin conexión
MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN
                                    INTERNET MARKETING
       - A CUTTING EDGE COURSE FOR LEADING EDGE PEOPLE -


                                                         REGISTERNOW!
                                                         REGISTER
                                                                    NOW!
                                                          17 APRIL 2010
                                                          17 INTAKE
                                                             APRIL 2010
                                                              INTAKE




Copyright of Asia e University 2010-2011
REGISTER NOW!
                                                                                     REGISTER NOW!
                                                                                      17 APRIL 2010
                                                                                         17 APRIL 2010
                                                                                         INTAKE
                                                                                              INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING

                                                                       Aims
                                                                       To offer the most current, practical
                                                                       skills and knowledge enabling you to
                                                                       develop and implement Internet
                                                                       Marketing strategies that deliver
                                                                       business results.




                                           Benefits
                                               A practical, hands-on course which allows immediate
                                                application of the skills learnt
                                               Specially tailored to suit the workplace
                                               Integration of current marketing strategies with Internet
                                                Marketing
                                               Affiliate marketing module which allows you to earn while
                                                you learn
                                               Modular learning to fit your time table

                                           What you will learn
                                           The Professional Diploma in Internet Marketing is a unique course
                                           designed for those who plan and manage digital marketing or those
                                           who have ambitions to move into such a role. The unique Capstone
                                           module is designed to draw on the learnings of the previous
                                           modules and to understand the practical application.

                                           There are 6 modules spanning the areas of skills and knowledge that
                                           will make you successful in your digital marketing activities at work:
                                            The digital marketplace
                                            Develop strategy and performance goals for Internet
                                                 marketing
                                            Manage eCRM and the virtual marketplace
                                            Master social media
                                            Manage digital marketing: people, processes and technology
                                            Bring it all together in the Capstone Module: Initiating,
                                                 controlling and coordinating digital campaigns

Copyright of Asia e University 2010-2011
REGISTER NOW!
                                                                                        REGISTER NOW!
                                                                                         17 APRIL 2010
                                                                                            17 APRIL 2010
                                                                                            INTAKE
                                                                                                  INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
                                           Modern teaching and learning techniques
                                           In line with the leading edge topics, you will experience interactive
                                           and mixed teaching and learning styles. The dynamic interactive
                                           nature of the course means this is not purely textbook based. The
                                           lecturers update materials continuously throughout the course so
                                           that you can keep pace with a rapidly changing world.

                                           A mixture of practical activities, face-to-face dynamic interactive
                                           sessions, discussions, group and individual activities, work-based
                                           tasks and online resources allow your learning to be practical and
                                           immediate for applicability in the workplace.

                                           Assessment
                                           Your performance will be assessed through a series of practical
                                           assignments which allow you to produce evidence of understanding
                                           in the skills and demonstrate competence in areas you have learnt in
                                           this course.

                                           Assignments will be a mixture of appropriate case studies and tasks
                                           allowing you to show competence through a variety of assessment
                                           methods:
                                            Direct observation
                                            Structured activities
                                            Questioning
                                            Portfolio of evidence
                                            Review of products and marketing tools




Copyright of Asia e University 2010-2011
REGISTER NOW!
                                                                              REGISTER NOW!
                                                                               17 APRIL 2010
                                                                                  17 APRIL 2010
                                                                                  INTAKE
                                                                                       INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING

        1. The Digital Marketplace
        Learning Outcomes                  Skill and knowledge areas
        • Understand and assess the        • Define the scope and purpose of digital marketing
          relevance of digital marketing   • Understand the essentials of digital marketing
          for an organisation and its      • Understand and manage the risks of digital marketing
          markets                          • Chose correct applications
        • Understand how the digital       • Clarify marketing objectives
          marketplace works                • Privacy and data protection
        • Recognise and evaluate an        • Assess and develop current organisational capabilities
          organisation’s marketplace       • Assess effectiveness of marketplace integration
                                           • Handle appropriate online marketing tools
                                           • Set bench marks
                                           • Evaluate customer behaviour
                                           • Compare advantages and disadvantages of strategies
        2. Developing Strategy and Performance Goals for Internet Marketing
        Learning Outcomes                  Skill and knowledge areas
        • Determine strategy objectives    • Accurately determine marketing/sales requirements and
        • Develop appropriate strategy       client objectives
        • Review and report on             • Select from a range of suitable marketing options
          strategy                         • Collect and analyse current market/sales information
        • Understand array of virtual      • Identify marketing activities and required resources and
          tools                              incorporate into a marketing strategy
        • Apply appropriate tools to       • Obtain feedback and collect data to review success of
          digital marketplace                marketing strategy
        • Understand and manage            • Present data to stakeholders
          digital marketing budgets        • Set and communicate goals
        • Understand basic principles      • Use metrics frameworks
          of accounting                    • Review web analytics
                                           • Annual and campaign budgets
                                           • Understand performance measuring systems
                                           • success




Copyright of Asia e University 2010-2011
REGISTER NOW!
                                                                            REGISTER NOW!
                                                                             17 APRIL 2010
                                                                                17 APRIL 2010
                                                                                INTAKE
                                                                                    INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING

        3. Managing eCRM and the Virtual Marketplace
        Learning Outcomes                       Skill and knowledge areas
        • Understand the importance of eCRM     • Special database needs for digital marketing
          to digital marketing                  • Conduct audits
        • Manage and utilise appropriate        • Audit technology within and organisation
          eCRM systems                          • Customer profiles and segmentation
        • Develop and select appropriate        • Customer analytics and modelling
          databases                             • Data gathering techniques
        • Understand and develop marketing      • Select appropriate eCRM technology
          mix                                   • Evaluate and develop marketing mix
        • Use appropriate digital channels      • Creative approaches
        • Identify opportunities to add value   • Evaluate customer experience
        • Manage customer impact                • Recognise and interpret valid evidence
                                                • Real time data collection
                                                • Principles of customer management
        4. Mastering Social Media (Blogs, Social networking [Facebook],
        Micro blogs [twitter], Multimedia [YouTube, Flickr], Collaboration
        [wikis])
        Learning Outcomes                       Skill and knowledge areas
        • Reviews and opinions                  • Understand social, technical and economic
        • Understand and utilise social media     characteristics
          to maximise impact                    • Recognise authenticity and primacy
        • Low cost/no cost solutions            • Understand reach and accessibility
        • Optimise brand infiltration           • Use appropriate networks and channels
                                                • Standards for best practice




Copyright of Asia e University 2010-2011
REGISTER NOW!
                                                                          REGISTER NOW!
                                                                           17 APRIL 2010
                                                                              17 APRIL 2010
                                                                              INTAKE
                                                                                   INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING

        5. Managing Digital Marketing: People, Processes and Technology
        Learning Outcomes                      Skill and knowledge areas
        • Define and develop successful and    • Principles of marketing communications
          integrated marketing communication   • Integrate digital and traditional communications
          plans                                  systems
        • Understand the principles of         • Using effective planning methods and tools
          managing people, technology and      • Manage and evaluate channels
          processes associated with digital    • Design and develop effective planning schedules
          marketing                            • Effective communication strategies
                                               • Managing optimal team performance
                                               • Situational leadership techniques
                                               • Information and knowledge management
                                                 principles
                                               • Managing diversity
                                               • Outsourcing and supplier relationships
                                               • Principles of excellence in customer service
        6. Capstone Module: Initiating, Controlling and Coordinating Digital
        Campaigns
       Learning Outcomes                       Skill and knowledge areas
       • Run a campaign from inception to      • Agree effective measurement tools
          completion                           • Report progress and changes
       • Review and manage success factors     • Test strategies
       • Measure and optimise effectiveness    • Review strategies
       • Review and assess trends              • Review effectiveness
       • Recognise innovation                  • Effective feedback and analysis
       • Sustain best practice in digital      • Self and team development
          marketing                            • Planning and strategy meetings
                                               • Best practice and development
                                               • Innovation and creativity




Copyright of Asia e University 2010-2011
REGISTER NOW!
                                                                                     17 APRIL 2010
                                                                                        INTAKE
MALAYSIA’S FIRST
PROFESSIONAL DIPLOMA IN INTERNET MARKETING
                                           Become part of this exciting new
                                           course!

                                           Give your company and you the added
                                           advantage of running Internet
                                           Marketing campaigns that deliver
                                           significant results.

                                                                 For further information, please go to
                                                                 www.aeu.edu.my/dim

                                                                 Contact details
                                                                 Shukri Jamal
                                                                 Senior Executive, SPEED
                                                                 Office Tel: 03-2785 0087
                                                                 Email: shukri.jamal@aeu.edu.my

                                                                 Bala Kumar Thambiah
                                                                 Deputy Director, SPEED
                                                                 Office Tel: 03-2785 0084
                                                                 Email: bala.kumar@aeu.edu.my



                                           Asia e University
                                           Dataran Kewangan Darul Takaful,
                                           No 4, Jalan Sultan Sulaiman, 50000
                                           Kuala Lumpur,
                                           Malaysia
                                           General Line : +603 2785 0000
                                           Fax : +603 2711 0436
                                           Hotline : 1300 300 238
                                           E-mail: speed@aeu.edu.my




Copyright of Asia e University 2010-2011

Más contenido relacionado

Último

How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 

Último (20)

How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 

Professional Diploma In Internet Marketing

  • 1. MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING - A CUTTING EDGE COURSE FOR LEADING EDGE PEOPLE - REGISTERNOW! REGISTER NOW! 17 APRIL 2010 17 INTAKE APRIL 2010 INTAKE Copyright of Asia e University 2010-2011
  • 2. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING Aims To offer the most current, practical skills and knowledge enabling you to develop and implement Internet Marketing strategies that deliver business results. Benefits  A practical, hands-on course which allows immediate application of the skills learnt  Specially tailored to suit the workplace  Integration of current marketing strategies with Internet Marketing  Affiliate marketing module which allows you to earn while you learn  Modular learning to fit your time table What you will learn The Professional Diploma in Internet Marketing is a unique course designed for those who plan and manage digital marketing or those who have ambitions to move into such a role. The unique Capstone module is designed to draw on the learnings of the previous modules and to understand the practical application. There are 6 modules spanning the areas of skills and knowledge that will make you successful in your digital marketing activities at work:  The digital marketplace  Develop strategy and performance goals for Internet marketing  Manage eCRM and the virtual marketplace  Master social media  Manage digital marketing: people, processes and technology  Bring it all together in the Capstone Module: Initiating, controlling and coordinating digital campaigns Copyright of Asia e University 2010-2011
  • 3. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING Modern teaching and learning techniques In line with the leading edge topics, you will experience interactive and mixed teaching and learning styles. The dynamic interactive nature of the course means this is not purely textbook based. The lecturers update materials continuously throughout the course so that you can keep pace with a rapidly changing world. A mixture of practical activities, face-to-face dynamic interactive sessions, discussions, group and individual activities, work-based tasks and online resources allow your learning to be practical and immediate for applicability in the workplace. Assessment Your performance will be assessed through a series of practical assignments which allow you to produce evidence of understanding in the skills and demonstrate competence in areas you have learnt in this course. Assignments will be a mixture of appropriate case studies and tasks allowing you to show competence through a variety of assessment methods:  Direct observation  Structured activities  Questioning  Portfolio of evidence  Review of products and marketing tools Copyright of Asia e University 2010-2011
  • 4. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING 1. The Digital Marketplace Learning Outcomes Skill and knowledge areas • Understand and assess the • Define the scope and purpose of digital marketing relevance of digital marketing • Understand the essentials of digital marketing for an organisation and its • Understand and manage the risks of digital marketing markets • Chose correct applications • Understand how the digital • Clarify marketing objectives marketplace works • Privacy and data protection • Recognise and evaluate an • Assess and develop current organisational capabilities organisation’s marketplace • Assess effectiveness of marketplace integration • Handle appropriate online marketing tools • Set bench marks • Evaluate customer behaviour • Compare advantages and disadvantages of strategies 2. Developing Strategy and Performance Goals for Internet Marketing Learning Outcomes Skill and knowledge areas • Determine strategy objectives • Accurately determine marketing/sales requirements and • Develop appropriate strategy client objectives • Review and report on • Select from a range of suitable marketing options strategy • Collect and analyse current market/sales information • Understand array of virtual • Identify marketing activities and required resources and tools incorporate into a marketing strategy • Apply appropriate tools to • Obtain feedback and collect data to review success of digital marketplace marketing strategy • Understand and manage • Present data to stakeholders digital marketing budgets • Set and communicate goals • Understand basic principles • Use metrics frameworks of accounting • Review web analytics • Annual and campaign budgets • Understand performance measuring systems • success Copyright of Asia e University 2010-2011
  • 5. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING 3. Managing eCRM and the Virtual Marketplace Learning Outcomes Skill and knowledge areas • Understand the importance of eCRM • Special database needs for digital marketing to digital marketing • Conduct audits • Manage and utilise appropriate • Audit technology within and organisation eCRM systems • Customer profiles and segmentation • Develop and select appropriate • Customer analytics and modelling databases • Data gathering techniques • Understand and develop marketing • Select appropriate eCRM technology mix • Evaluate and develop marketing mix • Use appropriate digital channels • Creative approaches • Identify opportunities to add value • Evaluate customer experience • Manage customer impact • Recognise and interpret valid evidence • Real time data collection • Principles of customer management 4. Mastering Social Media (Blogs, Social networking [Facebook], Micro blogs [twitter], Multimedia [YouTube, Flickr], Collaboration [wikis]) Learning Outcomes Skill and knowledge areas • Reviews and opinions • Understand social, technical and economic • Understand and utilise social media characteristics to maximise impact • Recognise authenticity and primacy • Low cost/no cost solutions • Understand reach and accessibility • Optimise brand infiltration • Use appropriate networks and channels • Standards for best practice Copyright of Asia e University 2010-2011
  • 6. REGISTER NOW! REGISTER NOW! 17 APRIL 2010 17 APRIL 2010 INTAKE INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING 5. Managing Digital Marketing: People, Processes and Technology Learning Outcomes Skill and knowledge areas • Define and develop successful and • Principles of marketing communications integrated marketing communication • Integrate digital and traditional communications plans systems • Understand the principles of • Using effective planning methods and tools managing people, technology and • Manage and evaluate channels processes associated with digital • Design and develop effective planning schedules marketing • Effective communication strategies • Managing optimal team performance • Situational leadership techniques • Information and knowledge management principles • Managing diversity • Outsourcing and supplier relationships • Principles of excellence in customer service 6. Capstone Module: Initiating, Controlling and Coordinating Digital Campaigns Learning Outcomes Skill and knowledge areas • Run a campaign from inception to • Agree effective measurement tools completion • Report progress and changes • Review and manage success factors • Test strategies • Measure and optimise effectiveness • Review strategies • Review and assess trends • Review effectiveness • Recognise innovation • Effective feedback and analysis • Sustain best practice in digital • Self and team development marketing • Planning and strategy meetings • Best practice and development • Innovation and creativity Copyright of Asia e University 2010-2011
  • 7. REGISTER NOW! 17 APRIL 2010 INTAKE MALAYSIA’S FIRST PROFESSIONAL DIPLOMA IN INTERNET MARKETING Become part of this exciting new course! Give your company and you the added advantage of running Internet Marketing campaigns that deliver significant results. For further information, please go to www.aeu.edu.my/dim Contact details Shukri Jamal Senior Executive, SPEED Office Tel: 03-2785 0087 Email: shukri.jamal@aeu.edu.my Bala Kumar Thambiah Deputy Director, SPEED Office Tel: 03-2785 0084 Email: bala.kumar@aeu.edu.my Asia e University Dataran Kewangan Darul Takaful, No 4, Jalan Sultan Sulaiman, 50000 Kuala Lumpur, Malaysia General Line : +603 2785 0000 Fax : +603 2711 0436 Hotline : 1300 300 238 E-mail: speed@aeu.edu.my Copyright of Asia e University 2010-2011