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- 2. Small Business Development Centers
Provide:
Workshops, Seminars and Long Term Classes
Business Counseling
Are funded by:
Sponsoring Community College
Small Business Administration (SBA)
OECDD (Lottery Money)
© 2013 YCHANGE International LLC. All rights reserved Slide 2
- 3. Portland Metro Area SBDC’s
Mt. Hood CC
Downtown Gresham
503-491-7658
PCC
Lloyd Center Suite 2025
503-978-5080
CCC
Harmony Campus
503-656-4447
Vancouver SBDC
360-260-6372
© 2013 YCHANGE International LLC. All rights reserved Slide 3
- 4. Introductions
Jim Smith
Business Advisor and Instructor
@ MHCC, SBDC
Experience
(503) 922-0784
jsmith@ychange.com
© 2013 YCHANGE International LLC. All rights reserved Slide 4
- 5. Agenda
1. Determine The Customer Segment
2. Blogs
3. RSS
4. Facebook
5. Twitter
6. LinkedIn, Foursquare, YouTube, Etc.
7. Discussion
Call © 2013 YCHANGE International LLC. All rights reserved Slide 5
- 6. Your Customer Segment
Who is the favorite customer
What is their pain
How do they describe it in their words
Listen to your customers
Learn to think inside their box
Learn their language
Learn to walk in their shoes
© 2013 YCHANGE International LLC. All rights reserved Slide 6
- 7. The Marketing Message
Using what you learned about your
customers and the language they use to
describe your offerings….how you describe
what you do to them.
© 2013 YCHANGE International LLC. All rights reserved Slide 7
- 8. Communicate The Message
Via The Different Media
Classical Media
Digital/Electronic Media
© 2013 YCHANGE International LLC. All rights reserved Slide 8
- 9. Classical Media
Broadcast
Print
Conversation
Mail
PR
© 2013 YCHANGE International LLC. All rights reserved Slide 9
- 10. Digital/Electronic Media
Web Sites, eMail
Social Media, Blogs,
© 2013 YCHANGE International LLC. All rights reserved Slide 10
- 11. A Website Is…
Your Customers Use It – not to find
you – But To Check You Out!
© 2013 YCHANGE International LLC. All rights reserved Slide 11
- 12. Content
The most important aspects of your site:
To speak to your target market/visitor’s
true need
You need to listen first, to understand the
language
You write differently for the Web than you
do for anything else
Use the site to establish credibility
© 2013 YCHANGE International LLC. All rights reserved Slide 12
- 13. Social Media
Social media use rising: More than 500 million people on
Facebook and more than 1.2 billion Twitter updates in January 2010
alone. More than 71% of businesses plan on increasing their use of
Facebook, Twitter, YouTube and blogs in 2010
Small businesses are dominant players: Small businesses are
cashing in quickly on social media. The increase in use over the past
year is up from 12% to 24 %.
Mass consumer adoption of social media: 93% of social media
users say your company should have a social media presence. 56%
of users feel both more closely connected with and better served by
companies when they can interact with them in a social media
environment
Social media drives search engine optimization: improving
search engine rankings
© 2013 YCHANGE International LLC. All rights reserved Slide 13
- 14. RE-THINKING “social” Networking
In 2010, Gen Y outnumbered Baby Boomers
using Social Networking Technologies
96% joined a social network
1 out of 8 couples married last year met online
Radio 50 million users = 38 years
facebook reached 100 million in 9 months!
facebook “country,” third largest in the world
Twitter – 75 million visitors in January
Twitter – 50 million tweets per day
© 2013 YCHANGE International LLC. All rights reserved Slide 14
- 15. Social Media Tools
RSS
Blogs
Facebook
Twitter
LinkedIn
Pinterest
YouTube
Google+
Instagram
Yelp
© 2013 YCHANGE International LLC. All rights reserved Slide 15
- 16. RSS
© 2013 YCHANGE International LLC. All rights reserved Slide 16
- 17. Blogs
© 2013 YCHANGE International LLC. All rights reserved Slide 17
- 18. Why blog?
The hub of your social media marketing.
You become the expert.
Connect to a wider audience.
Grow your brand.
Gives you material to distribute.
SEO.
© 2013 YCHANGE International LLC. All rights reserved Slide 18
- 19. Facebook
© 2013 YCHANGE International LLC. All rights reserved Slide 19
- 20. Facebook
Total number of Facebook users: 1.06 billion
Daily active Facebook users: 618 million
Total number of Facebook pages: 50 million
Total number of Facebook mobile users: 680 million
Total number of Facebook apps: 10 million
Total number of Facebook friend connections: 150 billion
Average number of friends per Facebook user: 141.5
Total number of Facebook likes since launch: 1.13 trillion
Average daily Facebook likes: 2.7 billion
© 2013 YCHANGE International LLC. All rights reserved Slide 20
- 21. Twitter
© 2013 YCHANGE International LLC. All rights reserved Slide 21
- 22. What is Twitter?
Microblogging platform composed
entirely of 140 character answers
to 1 simple question:
“What are you doing?” or rather,
“What are you interested in right
now?”
HootSuite
Tweetdeck
500 Million total users, more than 200
million active users
© 2013 YCHANGE International LLC. All rights reserved Slide 22
- 23. Hootsuite
© 2013 YCHANGE International LLC. All rights reserved Slide 23
- 24. LinkedIn
© 2013 YCHANGE International LLC. All rights reserved Slide 24
- 25. LinkedIn
World’s largest professional network with
over 200 million members
Draw up a professional profile or resume
Make professional connections:
employers, consultants, group members,
etc
Collaborate, post/distribute jobs listings
© 2013 YCHANGE International LLC. All rights reserved Slide 25
- 26. Pinterest
• Pinterest launch date: March 2010 (3 years old)
• Total number of Pinterest users: 48.7 million users
• Percentage of total Pinterest pins are repins: 80%
• Average Time Spent on Pinterest Per Visit: 14.2 minutes
• Number of Pinterest employees: 80+ employees
• Pinterest user with the most followers: Joy Cho (14.5 million followers)
• Pinterest brand with the most followers: Nordstrom (4.4 million followers)
• Most followed board on Pinterest: Delicious (6.9 million followers)
• Most Repinned Pinterest Pin: Garlic Cheesy Bread (103,000 repins)
• Most Liked Pinterest Pin: Nailed It (16,500 likes)
• Most Commented on Pinterest Pin: Old Couple (866 comments)
© 2013 YCHANGE International LLC. All rights reserved Slide 26
- 27. YouTube
• 1 billion unique users every single month
• 4 billion views per day
• Nearly one out of every two people on the Internet
visits YouTube.
• Our monthly viewership is the equivalent of roughly
ten Super Bowl audiences.
• If YouTube were a country, it’d be the third largest in
the world after China and India.
• PSY and Madonna would have to repeat their
Madison Square Garden performance in front of a
packed house 200,000 more times. That’s a lot of
Gangnam Style!
© 2013 YCHANGE International LLC. All rights reserved Slide 27
- 28. Yelp
© 2013 YCHANGE International LLC. All rights reserved Slide 28
- 29. Google+
Total number of active Google+: 343 million
© 2013 YCHANGE International LLC. All rights reserved Slide 29
- 30. Instagram
•Instagram Launch Date: October 2010 (2 years old)
•Monthly Active Instagram Users: 100 Million
•Total Number of Photos posted: 4 billion
•Average Daily Instagram Users: 7.3 million
•Average Number of Instagram Photos Posted Daily: 40 million
•Average Number of Photos per Instagram User: 40
Number of Likes Per Second on Instagram: 8500
•Number of Comments Per Second on Instagram: 1000
•Average Time Per Month Spent by Users on Instagram: 257 minutes
•Most Followed Instagram Brand: MTV (1.2 million)
•Amount Facebook Paid for Instagram: $715 million
•Total Number of Instagram Employees at Time of Facebook Purchase: 13
© 2013 YCHANGE International LLC. All rights reserved Slide 30
- 31. Final Thoughts
Jim Smith
(503) 922-0784
jsmith@ychange.com
www.ychange.com
www.twitter.com/ychange/
www.facebook.com/ychange/
© 2013 YCHANGE International LLC. All rights reserved Slide 31