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EITeam4
Hypertension &
Drug Dose Monitoring
1.000.000.000
Hypertension Patients
350.000.000
Overdosed
9.400.000
Deaths
10.000.000.000 €
Annual Savings
Problems
Patients
Doctors
Pharma Companies
Insurance Companies
Decision Makers
Over Dosage
Timing of Dosage
Reliable & 24/7 Monitoring
Reliability of Intake
It may be possible to reduce the number
and dosage of drugs.
“
ESH/ESC Guidelines for the management of arterial hypertension, 2013
10 Billion
ProblemsMarket(€) Decision Makers
Targeted Problems
Ineffectivity of Drugs
Over Dosage
Timing of Dosage
Reliability of Intake
Reliable & 24/7 Monitoring
10 Billion
70 Million
ProblemsMarket(€)
Targeted Problems
Decision Makers
Ineffectivity of Drugs
Over Dosage
Timing of Dosage
Reliability of Intake
“ The importance of adequate BP control over the
entire 24-hour period.
Journal of Managed Care Pharmacy, William B. White 2007
Reliable & 24/7 Monitoring
10 Billion
70 Million
1.5 Billion
ProblemsMarket(€)
Targeted Problems
Decision Makers
Ineffectivity of Drugs
Over Dosage
Timing of Dosage
Reliability of Intake
More than 50% of all medicines are prescribed,
dispensed or sold inappropriately
May 2010, WHO
“
10 Billion
70 Million
1.5 Billion
5 Billion
Reliable & 24/7 Monitoring
ProblemsMarket(€)
Targeted Problems
Decision Makers
Ineffectivity of Drugs
Over Dosage
Timing of Dosage
Ineffectivity of Drugs
Reliability of Intake
Half of all patients fail to take medicines
correctly.
May 2010, WHO
“
10 Billion
70 Million
1.5 Billion
5 Billion
2 Billion
Reliable & 24/7 Monitoring
ProblemsMarket(€)
Targeted Problems
Decision Makers
Clinical
Platform
1
2
Optimal Dose
Intake Monitoring
Blood Pressure
Heart Beat Rate
Drug Dose Info
Physical Exercise
Value Proposition
Strategy
Clinics
End User
Care
Cardiologists
Publications
ISH
WHO
ASH
ESH
Strategy
Clinics
End User
Care
Cardiologists
Publications
ISH
WHO
ASH
ESH
Strategy
Insurance
Companies
(Joint Insurance)
Allianz Aetna
AXA PPP
Clinics
End User
Care
Cardiologists
Publications
ISH
WHO
ASH
ESH
Strategy
Pharma
Companies
Bayer
Teva
Novartis
Merck & Co.
Insurance
Companies
(Joint Insurance)
Allianz Aetna
AXA PPP
Clinics
End User
Care
Cardiologists
Publications
ISH
WHO
ASH
ESH
Strategy
Pharma
Companies
Bayer
Teva
Novartis
Merck & Co.
Insurance
Companies
(Joint Insurance)
Allianz Aetna
AXA PPP
GP
End User
Prevention
Clinics
End User
Care
GP
Insurance
Companies
(Joint Insurance)
Pharma
Companies
Cardiologists
End User
Prevention
Revenue Streams
Worldwide
Clinics
End User
Care
GP
Insurance
Companies
(Joint Insurance)
Pharma
Companies
Cardiologists
End User
Prevention
1
Revenue Streams
Worldwide
Clinics
End User
Care
GP
Insurance
Companies
(Joint Insurance)
Pharma
Companies
Cardiologists
End User
Prevention
1
Revenue Streams
2
Worldwide
Clinics
End User
Care
GP
Insurance
Companies
(Joint Insurance)
Pharma
Companies
Cardiologists
End User
Prevention
1
3
Revenue Streams
2
Worldwide
Go to India
1.2 billion
population
Go to India
1.2 billion
population
40 million
potential
customers
Go to India
1.2 billion
population
40 million
potential
customers
10% penetration
in 10 years
Go to India
1.2 billion
population
40 million
potential
customers
10% penetration
in 10 years
Go to India
Hypertension is a well-known chronic
disease
Clinics
End User
Care
GP
Pharma
Companies
Cardiologists
1
3
Go to India
2
-30
65
160
255
350
Roadmap & Financials
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Operating Profit Cumulative Operating Profit
million €
0
Cumulative Operating Profit with Pharmas
ROI
Risk Analysis
0
25
50
75
100
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Technical Value Proposition Competition Go 2 Market
Hypertension and Drug Dose Monitoring - Business Plan
Costs 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
R&D 3000000 2000000 1000000 1000000 500000 500000 250000 250000 250000 250000 250000
Patenting 100000 100000 100000 0 0 0 0 0 0 0 0
Marketing &
Market
research
2000000 5000000 5000000 5000000 5000000 5000000 5000000 5000000 5000000 5000000 5000000
Platform
running cost
10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000
Salaries 1000000 1000000 1000000 1000000 1000000 1000000 1000000 1000000 1000000 1000000 1000000
Logistics 50000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000
Misc Market
Penetration
Cost
5000000 10000000 10000000 10000000 25000000 25000000 10000000 10000000 10000000 10000000 10000000
Cost Breakdown
Nurse Visiting
Hospital Visiting
Clinical Cost
Data Security
Privacy
Drug Coverage
Side Effects
Connection
Report
Life Style
Service Cost
Our Product Proteus Traditional
high
low
Competition

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Hypertension and Drug Dose Monitoring - Business Plan