SlideShare una empresa de Scribd logo
1 de 17
QR (quick response) Codes



                  July 2011
Agenda

 QR Codes

 Jag Tags & Others

 Best Practices

 Case Studies
QR Codes – What are they and how are they used?

 Users with a camera phone equipped with the correct reader software
  (ScanLife, etc.) can scan the image of the QR Code causing the
  phone's browser to launch and redirect to the programmed URL
 Fairly new in the U.S. but becoming more mainstream with adoption of
  Android
 Experience is different by device and by application used to read QR
  Code
 Flexible – QR Code creative can remain the same while back-end
  content changes.
 Overall, QR codes are an incredible tool to link marketing channels and
  enhance and expand messaging potential




                        *From Euro Mobile Education Guide   3
QR Pros

 Stand out from the page or screen and are therefore a
  more powerful call to action
 Can contract a far larger amount of information and
  variables, helpful for measurement from different media
  and campaigns
QR Cons
 Most QR codes require that the consumer download a reader
  before any interaction can begin
 QR code might direct users to a website that does not display
  properly on a cell phone
What is JAGTAG?
 JAGTAG is a mobile marketing platform utilizing 2D
  barcodes and Keywords to send back multimedia
  to 90% of mobile phones. Agencies, Brands,
  Retailers and Publishers contract with JAGTAG to
  run their mobile campaigns.
JAGTAG Examples
JAGTAG Pros
Eliminate the barrier of downloading an app.
 With JAGTAGs, the consumer takes a picture of
 the tag using any device with a camera and MMS
 capability, and then sends it to the MMS short-
 code specified in the ad. JAGTAG‟s servers match
 the dot pattern in the code to campaign content,
 and quickly return it to the consumer.
All JAGTAGs can be used to send consumers Text,
 Images, Video via SMS/MMS, Email or Twitter
JAGTAGs have been used for Messaging,
 Sweepstakes, Coupons and Sales
JAGTAG Cons
 MMS is slow and expensive and most people don’t like it
 JAGTAG uses a proprietary barcode format, which doesn't‟t
  help the already very fragmented mobile barcoding industry
 There is a fee associated with keeping a JagTag active
Examples
QR Codes have seen immense popularity and
 adoption in Asia and Europe due to
 standardized barcode scanners pre-loaded on
 devices and consumer education
Currently there is not a standardized barcode
 reader in the U.S
Some readers work with some QR codes, but
 not with all
Tags, such as by Microsoft, are also beginning
 Microsoft tag QRCode    Datamatrix     JagTag

 to see use, further complicating adoption of a
Comparisons
                  QR Code    Datamatrix      Microsoft tag   JAG Tag


Requires Reader                                              requires image
                                                             sent as MMS to
                                                             Jag Tag.
Fee for Use             NO         NO              NO              YES


Open Source


Most Widely
Used

Directly
launches mobile
site
Pre-loaded                   in many cases
reader can read

Requires unique
reader

B&W or Color      B&W        B&W             Color or B&W    B&W
Best Practices
 Always provide instructions on how to activate a code. 33%
  more people engaged signs with instructions than those signs
  without instructions
 Make the code stand out; this is a very good way to entice a
  consumer into scanning your code.
 As a rule of thumb, the width and height of a code
  should be at least 1 inch for every 1 foot that a user
  must stand away from the code.
Creative Thought Starters
 Best incorporated with direct mail, retail and outdoor to link the physical
  and the digital world
 QR codes in email or web page should be avoided, except in the
  circumstance of linking a user to a mobile download
 Provide excellent source for additional product information and
  functionality
     QR code could link to product demo video
 Due to cross carrier barriers with shortcodes, QR codes could prove to be
  the most effective way to communicate with customer prospects in the
  mobile channel
 Integrate with social media to enhance presence and engagement
 Link to coupons, mobile downloads such as wallpapers, ringtones, music
  and videos, podcasts and mobile optimized websites containing product
  information, reviews and other marketing communications


                                                                   13
Case Studies




INSIGHTS
Experiential – Chevy at
           SXSW
•   As a super sponsor of SXSW, Chevy used
    the event as a showcase for the Volt and the
    Cruze and a test bed for mobile marketing
•   Chevy affixed QR codes on pre-production
    models of the Volt and Cruze which when
    photographed with a camera phone, launch a
    WAP highlighting key vehicle features
•   Chevy also partnered with location-based
    services from Gowalla and utilized
    augmented reality tactics at SWSW
•   Chevy utilized QR codes to drive consumer
    engagement and interactivity
•   Chevy reported that 2% of the SXSW
    Interactive attendees interacted with QR
    codes and 8.5% of that 2% scanned the QR
    codes on more than one vehicle
•   Blog posts, tweets and other media content
    mentioning Chevy‟s use of QR codes at
    SXSW racked up 1,680,230 impressions



            http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement   /
                                                                                                     15
Sales/Guerilla – Zoo Records “Hidden Animals”
•   Won a Gold Medal at the 2010
    Cannes Advertising Festival for its
    „Hidden Sounds‟ QR Code
    campaign promoting 14 indie
    bands for Zoo Records, an
    alternative music store in Hong
    Kong
•   The QR Codes were assembled
    into the shapes of animals that live
    hidden in the city and posted all
    over the streets of Hong Kong
•   Scanning the codes in the animals
    allowed users to read more
    information about a band and hear
    their music, purchase the songs
    directly and share them on social
    media
•   The campaign was considered a
    success by the volume of sharing
    on blogs and social networks and
    the fact that more than half of the
    14 bands sold out their albums
    within the first week


                                http://2d-code.co.uk/winning-qr-code-campaign
                                                                                16
Thank you

Más contenido relacionado

Similar a Qr codes july 2011

Call To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOHCall To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
 
QR Codes for Fun & Profit
QR Codes for Fun & ProfitQR Codes for Fun & Profit
QR Codes for Fun & ProfitRun2LIVE, Inc.
 
Ins and Outs of QR (revised)
Ins and Outs of QR (revised)Ins and Outs of QR (revised)
Ins and Outs of QR (revised)Scott Chapin
 
QR Codes for B2B Marketing
QR Codes for B2B MarketingQR Codes for B2B Marketing
QR Codes for B2B MarketingScott Chapin
 
Application of QR Codes in Academic Libraries: With Special Reference to Cent...
Application of QR Codes in Academic Libraries: With Special Reference to Cent...Application of QR Codes in Academic Libraries: With Special Reference to Cent...
Application of QR Codes in Academic Libraries: With Special Reference to Cent...Jishnu Mandal
 
Cracking the Code: How To Think About QR
Cracking the Code: How To Think About QRCracking the Code: How To Think About QR
Cracking the Code: How To Think About QRLeo Burnett
 
Cracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR CodesCracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR CodesMolly Garris
 
QR Codes: A Point of View
QR Codes: A Point of ViewQR Codes: A Point of View
QR Codes: A Point of ViewBBDO
 
QR Code Marketing 2012
QR Code Marketing 2012QR Code Marketing 2012
QR Code Marketing 2012Vinod Nagar
 
QRazystuff's QR Code Bible
QRazystuff's QR Code BibleQRazystuff's QR Code Bible
QRazystuff's QR Code BibleQRazystuff Team
 
Qr Presentation Show
Qr Presentation ShowQr Presentation Show
Qr Presentation Showsamp2886
 
QR Code Guide for CPGs
QR Code Guide for CPGsQR Code Guide for CPGs
QR Code Guide for CPGsGauge Mobile
 
QR Codes and Mobile Websites
QR Codes and Mobile WebsitesQR Codes and Mobile Websites
QR Codes and Mobile WebsitesNancy-jo Manney
 
Q rcoders final_presention
Q rcoders final_presentionQ rcoders final_presention
Q rcoders final_presentionBilly Parr
 

Similar a Qr codes july 2011 (20)

Call To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOHCall To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOH
 
QR Codes for Fun & Profit
QR Codes for Fun & ProfitQR Codes for Fun & Profit
QR Codes for Fun & Profit
 
Qr code marketing
Qr code marketingQr code marketing
Qr code marketing
 
Ins and Outs of QR (revised)
Ins and Outs of QR (revised)Ins and Outs of QR (revised)
Ins and Outs of QR (revised)
 
QR Codes and You
QR Codes and YouQR Codes and You
QR Codes and You
 
QR Codes for B2B Marketing
QR Codes for B2B MarketingQR Codes for B2B Marketing
QR Codes for B2B Marketing
 
QR Codes: What, Why, How & Where
QR Codes: What, Why, How & WhereQR Codes: What, Why, How & Where
QR Codes: What, Why, How & Where
 
Application of QR Codes in Academic Libraries: With Special Reference to Cent...
Application of QR Codes in Academic Libraries: With Special Reference to Cent...Application of QR Codes in Academic Libraries: With Special Reference to Cent...
Application of QR Codes in Academic Libraries: With Special Reference to Cent...
 
Qr codes and libraries
Qr codes and librariesQr codes and libraries
Qr codes and libraries
 
Cracking the Code: How To Think About QR
Cracking the Code: How To Think About QRCracking the Code: How To Think About QR
Cracking the Code: How To Think About QR
 
Cracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR CodesCracking the Code: How to Think about QR Codes
Cracking the Code: How to Think about QR Codes
 
QR Codes: A Point of View
QR Codes: A Point of ViewQR Codes: A Point of View
QR Codes: A Point of View
 
QR Code Marketing 2012
QR Code Marketing 2012QR Code Marketing 2012
QR Code Marketing 2012
 
QRazystuff's QR Code Bible
QRazystuff's QR Code BibleQRazystuff's QR Code Bible
QRazystuff's QR Code Bible
 
Qr Presentation Show
Qr Presentation ShowQr Presentation Show
Qr Presentation Show
 
Are You QRious?
Are You QRious?Are You QRious?
Are You QRious?
 
QR Code Guide for CPGs
QR Code Guide for CPGsQR Code Guide for CPGs
QR Code Guide for CPGs
 
QR Codes and Mobile Websites
QR Codes and Mobile WebsitesQR Codes and Mobile Websites
QR Codes and Mobile Websites
 
Qr Code Whitepaper
Qr Code WhitepaperQr Code Whitepaper
Qr Code Whitepaper
 
Q rcoders final_presention
Q rcoders final_presentionQ rcoders final_presention
Q rcoders final_presention
 

Último

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 

Último (20)

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 

Qr codes july 2011

  • 1. QR (quick response) Codes July 2011
  • 2. Agenda  QR Codes  Jag Tags & Others  Best Practices  Case Studies
  • 3. QR Codes – What are they and how are they used?  Users with a camera phone equipped with the correct reader software (ScanLife, etc.) can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL  Fairly new in the U.S. but becoming more mainstream with adoption of Android  Experience is different by device and by application used to read QR Code  Flexible – QR Code creative can remain the same while back-end content changes.  Overall, QR codes are an incredible tool to link marketing channels and enhance and expand messaging potential *From Euro Mobile Education Guide 3
  • 4. QR Pros  Stand out from the page or screen and are therefore a more powerful call to action  Can contract a far larger amount of information and variables, helpful for measurement from different media and campaigns
  • 5. QR Cons  Most QR codes require that the consumer download a reader before any interaction can begin  QR code might direct users to a website that does not display properly on a cell phone
  • 6. What is JAGTAG?  JAGTAG is a mobile marketing platform utilizing 2D barcodes and Keywords to send back multimedia to 90% of mobile phones. Agencies, Brands, Retailers and Publishers contract with JAGTAG to run their mobile campaigns.
  • 8. JAGTAG Pros Eliminate the barrier of downloading an app. With JAGTAGs, the consumer takes a picture of the tag using any device with a camera and MMS capability, and then sends it to the MMS short- code specified in the ad. JAGTAG‟s servers match the dot pattern in the code to campaign content, and quickly return it to the consumer. All JAGTAGs can be used to send consumers Text, Images, Video via SMS/MMS, Email or Twitter JAGTAGs have been used for Messaging, Sweepstakes, Coupons and Sales
  • 9. JAGTAG Cons  MMS is slow and expensive and most people don’t like it  JAGTAG uses a proprietary barcode format, which doesn't‟t help the already very fragmented mobile barcoding industry  There is a fee associated with keeping a JagTag active
  • 10. Examples QR Codes have seen immense popularity and adoption in Asia and Europe due to standardized barcode scanners pre-loaded on devices and consumer education Currently there is not a standardized barcode reader in the U.S Some readers work with some QR codes, but not with all Tags, such as by Microsoft, are also beginning Microsoft tag QRCode Datamatrix JagTag to see use, further complicating adoption of a
  • 11. Comparisons QR Code Datamatrix Microsoft tag JAG Tag Requires Reader requires image sent as MMS to Jag Tag. Fee for Use NO NO NO YES Open Source Most Widely Used Directly launches mobile site Pre-loaded in many cases reader can read Requires unique reader B&W or Color B&W B&W Color or B&W B&W
  • 12. Best Practices  Always provide instructions on how to activate a code. 33% more people engaged signs with instructions than those signs without instructions  Make the code stand out; this is a very good way to entice a consumer into scanning your code.  As a rule of thumb, the width and height of a code should be at least 1 inch for every 1 foot that a user must stand away from the code.
  • 13. Creative Thought Starters  Best incorporated with direct mail, retail and outdoor to link the physical and the digital world  QR codes in email or web page should be avoided, except in the circumstance of linking a user to a mobile download  Provide excellent source for additional product information and functionality  QR code could link to product demo video  Due to cross carrier barriers with shortcodes, QR codes could prove to be the most effective way to communicate with customer prospects in the mobile channel  Integrate with social media to enhance presence and engagement  Link to coupons, mobile downloads such as wallpapers, ringtones, music and videos, podcasts and mobile optimized websites containing product information, reviews and other marketing communications 13
  • 15. Experiential – Chevy at SXSW • As a super sponsor of SXSW, Chevy used the event as a showcase for the Volt and the Cruze and a test bed for mobile marketing • Chevy affixed QR codes on pre-production models of the Volt and Cruze which when photographed with a camera phone, launch a WAP highlighting key vehicle features • Chevy also partnered with location-based services from Gowalla and utilized augmented reality tactics at SWSW • Chevy utilized QR codes to drive consumer engagement and interactivity • Chevy reported that 2% of the SXSW Interactive attendees interacted with QR codes and 8.5% of that 2% scanned the QR codes on more than one vehicle • Blog posts, tweets and other media content mentioning Chevy‟s use of QR codes at SXSW racked up 1,680,230 impressions http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement / 15
  • 16. Sales/Guerilla – Zoo Records “Hidden Animals” • Won a Gold Medal at the 2010 Cannes Advertising Festival for its „Hidden Sounds‟ QR Code campaign promoting 14 indie bands for Zoo Records, an alternative music store in Hong Kong • The QR Codes were assembled into the shapes of animals that live hidden in the city and posted all over the streets of Hong Kong • Scanning the codes in the animals allowed users to read more information about a band and hear their music, purchase the songs directly and share them on social media • The campaign was considered a success by the volume of sharing on blogs and social networks and the fact that more than half of the 14 bands sold out their albums within the first week http://2d-code.co.uk/winning-qr-code-campaign 16