1. By
Y.SRINIVAS

2. TAGLINE

3. What is

4. Launched
-
March 11, 2009
Headquarters
-
New York City, New York , USA
Users
-
33 million
Area served
-
Worldwide
Employees
-
approx. 100
Website
-
foursquare.com
Type of site
-
Social Networking
Available in
-
English, German, French, Indonesian,
Italian, Korean, Portuguese , Russian, etc

6. Dennis Crowley
Co-Founder, CEO
Born June 19, 1976
American Internet entrepreneur
Naveen Selvadurai
Co-Founder
Born January 27,1982
American Internet entrepreneur

7. How does it work?
Visit foursquare website : www.foursquare.com

8. Fill an online form to join and get a free account

9. Download the foursquare app for your mobile and search for the places you want to visit

10. Platforms

11. CHECK-IN
 Users "check in" at venues using
the foursquare application by
selecting from a list of venues the
application locates nearby.
 Users can choose to have their
check-ins posted on their accounts
on Twitter and Facebook.

12. FEATURES
Scoring
Badges
Mayorship
Specials
Brands

13. Integration
• Foursquare integrates with
Twitter and Facebook
platforms
• Add friends from Gmail,
Twitter, Facebook
(using Facebook Connect)

14. SWOT ANALYSIS
STRENGTHS





Cost advantage
Effective communication
Innovation
Online growth
Unique products
WEAKNESSES
 Weak management team
 Weak monetization / revenue model
 Web client service is poor
OPPORTUNITIES
 Emerging markets & expansion
abroad
 Innovation
 Product and services expansion
 VC investments & funding
THREATS
 Competition
 Product substitution
 Private life protection

15. Visitors by Country

16. ANY QUERIES ?