This presentation was given by Mayor John Callhan of Bethlehem, Pennsylvenia to a group of Israeli mayors as part of the Israeli Mayor Institute held by the Movement for Israeli Urbanism

2. City of Bethlehem, Pennsylvania ISRAELI MAYOR’S INSTITUTE Honorable John B. Callahan, Mayor April 4, 2011

5. Bethlehem Steel Land 20% of the City 50% of South Bethlehem

6. Israeli Mayor’s Institute

7. LVIP 2009 – 2010 Annual Report “… the park’s first 11 tenants are employing more than 2,400 workers, including RMS and Cigars International.” LVIP VII Companies: Creating Jobs, Diversifying the Economic Base, Reclaiming Brownfields

8. LVIP VII : Momentum Continues New Subdivision Plan LVIP 2009 – 2010 Annual Report “… 11 tenants are employing more than 2,400 workers, including RMS and Cigars International.” Majestic

9. Synchronoss Technologies

11. Real Estate Assessed Valuations Year Valuation (in thousands) 1994 $1,352,800 1999 $1,299,591 2000 $1,287,767 2001 $1,284,448 2002 $1,292,574 2003 $1,304,023 2004 $1,311,920 2005 $1,325,948 2006 $1,345,500 2007 $1,357,423 2008 $1,371,037 2009 $1,382,759 2010 $1,466,819 2011 $1,487,386

12. Hanover Twp. Northampton Co. Bethlehem Twp. Lower Saucon Twp. Hellertown Allentown City of Bethlehem Hanover Twp. Lehigh Co. Fountain Hill

13. Hanover Twp. Northampton Co. Bethlehem Twp. Lower Saucon Twp. Hellertown City of Bethlehem Hanover Twp. Lehigh Co. Fountain Hill Allentown

14. Hanover Twp. Northampton Co. Bethlehem Twp. Lower Saucon Twp. Hanover Twp. Lehigh Co. Hellertown City of Bethlehem Fountain Hill Allentown

17. Department of Community & Economic Development Israeli Mayor’s Institute

19. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment

20. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment

21. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment

22. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment

23. South Side Bethlehem Master Plan Principles of the Master Plan Big Idea 1: Anchors Big Idea 2: Reconnections Big Idea 3: Open Space Big Idea 4: Gateways New Acorn Street Lights $2 Million Public Investment

24. Community Action Development Corporation – Bethlehem 8 Residential Neighborhoods and Neighborhood Shopping Districts The Renovated Forte Building, Community Action Committee of the Lehigh Valley- New Home Office, with Apartments and Community Center at E. 5 th & Williams Streets. ($2 million invested) South Side Bethlehem Residential Master Plan

25. South Bethlehem Greenway Project Investment $ 5,000,000 DCNR Request Grants Committed $ 800,000 $ 1,100,000 NorCo Open Space Request $ 1,100,000

27. Department of Community & Economic Development South Bethlehem Greenway- Skate Plaza

28. Riverport: Luxury Condos, Restaurant, Fitness Center Fowler Family Center at NCC 3 rd & Polk St. Commercial Offices and Retail OraSure Technologies Southside Bethlehem Central Business District

30. Israeli Mayor’s Institute

31. THE CITY LIVABLE MODEST PROPOSALS FOR A MORE WALKABLE DOWNTOWN Jeff Speck, May 2009 A successful city is one in which people choose to walk”

32. The Elm Street Plan (North-by-Northwest) Department of Community & Economic Development 300 Trees Planted 2 Community Websites More Crosswalks 5 New Bike Racks 36 Movies in the Park From Concept to Implementation Creating Pedestrian Friendly Neighborhoods Creating Neighborhood Venues and Creating Neighborhood Dialogue

33. The Elm Street Plan (North-by-Northwest) Department of Community & Economic Development Launched: Best Front Forward Program

34. 501-502 E. 4 th St. Before After Department of Community & Economic Development Israeli Mayor’s Institute

36. Preserving The Past… Creating The Future… Martin Tower Redevelopment Israeli Mayor’s Institute

37. Steel Stax Performance Center National Museum of Industrial History Sands Bethlehem Works – Phase 1 Southside Bethlehem Central Business District

39. Israeli Mayor’s Institute

40. Sands Bethlehem Works – Phase 1 Southside Bethlehem Central Business District

41. Actual vs. Rendering

42. Actual vs. Rendering Israeli Mayor’s Institute

43. Israeli Mayor’s Institute

47. Israeli Mayor’s Institute

48. Festival Center ArtsQuest Center PBS39 Festival Plaza Music Pavilion

50. Israeli Mayor’s Institute

53. Israeli Mayor’s Institute

56. Israeli Mayor’s Institute

58. Preserving The Past… Creating The Future… SteelStacks

60. Town Square “ The development plan... is built upon a concept of mixed-use development which retains the existing historic industrial character of the Bethlehem Steel Corporation’s local plant through optimum retention of the existing buildings, adapted to new uses...”

61. Israeli Mayor’s Institute

62. Israeli Mayor’s Institute

64. South West View

71. Lehigh Riverport

72. Lehigh Riverport

74. Recent National Accolades