Building B2B Content Strategies That Feed Your Future Clients. Delivering qualified leads using inbound marketing techniques YMKM Agency offers a variety of services such as web design, SEO, Blogs, eBooks, email marketing and social media.

1. RESULTS DRIVEN.

2. Who is YMKM?
An Interactive Marketing Agency
focused on B2B
INBOUND
MARKETING

3. What is Inbound Marketing?
An online strategy that attracts buyers to
your business using:
S EO
SOCIAL MED
I A

4. Let customers come to you…
Inbound Marketing
attracts your clients when
they’re ready to buy…
Rather than
SHOUTING
your message at buyers when
they don’t want it [disruptive
outbound marketing].

5. Avoid disruptive advertising
% of people who % of direct mail
skip TV ads never opened
NO
ONE IS
LISTENING
86 44
TO DISRUPTIVE
MEDIA
SOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010FACT:
Marketers are shifting their budgets away from “interruption” advertising.

6. Where do we start?
We define your target buyer:
• What are your target buyer’s attitudes, work style,
and approach to business decisions?

7. How do we use that info?
We work with you to create rich, valuable online
content that speaks directly to your target, along
with streamlined design and
strategic calls-to-action
BLOGS STUDIES VIDEOS PHOTOS WEBINARS
SEO
SOCIAL MED
IA

8. And in the meantime…
…we make sure your target buyer can find
your content online.
SEO
SOCIAL MED
IA

9. Then we spread the word.
We share your content
(and let others share it!) Facebook
StumbleUpon
Relevant and
Timely Content Slideshare
Twitter
LinkedIn
SEO
SOCIAL MED
IA …to name just a few.

10. And why should you
be focusing on
and
S EO
SOCIAL MED
IA?

11. 1
CONTENT
[IS KING]

12. Why is content ‘King’?
Percent of people
who read blogs
more than once/day 46 %

13. Why is content ‘King’?
Companies that blog have:
434 %
More indexed
&
97 %
More inbound
pages links
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

14. Why is content ‘King’?
Companies with more indexed web
pages get
236 %
More LEADS!
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

15. FACT:
The more keyword-rich content you
generate, the more search engines will find
(and love) you.

16. 2
SEO
[SEARCH ENGINE
OPTIMIZATION]

17. Online Search = Research
More and more people are looking for
information online before they buy.
% of daily searches
that are for info on
products or services 46
SOURCE: SRI, OCTOBER 2010

18. If Google can’t find you, neither will those potential
buyers who are looking for you!

19. Why optimize your site?
To connect people to your valuable content

20. 70% of the links searchers click on are organic
results, not paid.
So use strategies that target organic searches!
SOURCE: MARKETINGSHERPA, FEBRUARY 2007

21. 3
SOCIAL
MEDIA
[SPREAD THE WORD]

22. It’s not a fad.
It’s a cost-effective, positive way to spread
word of mouth and increase sales.
% of US internet
users using social
media 63
SOURCE: EMARKETER, FEBRUARY 2011

23. Buyers buy from people like them.
Social media conversations actively
influence purchases.
3x
US internet users spend
more time on blogs and social
networks than email
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010

24. What gets shared?
This STINKS This STICKS
ME! !
E K AT
ME! !
eBooks
O
ME LO Blog Posts
M
Presentations
Videos
…industry data!
• Product info • Content about your target
• Software documentation buyers industry
• Content about YOU • New market data
• Educational content

25. Make sharing easy…
…from the website and newsletters
to the buyer’s friends and colleagues.

26. Build a strong online presence
And drive more leads…

27. So, what can YMKM do for you?
1. Build a content strategy that speaks
your buyers’ language
2. content for search engines
Optimize your website and its
+ 3. Spread the word
= LEAD GENERATION

28. WANT TO SEE A SAMPLE
OUR WORK?
Take a look….

29. Avanade, Inc.
HOME PAGE
Clearly defined
product/service
in an industry language the
target buyer speaks
Calls-to-Action
directing the buyer to different
levels of the buying process

30. Avanade, Inc.
BLOG/RESOURCES PAGES
Loads of content
for the buyer:
• Builds credibility with that
buyer
• Allows search engines to
get you found faster
Ability to share the
content

31. Avanade, Inc.
EMAIL NEWSLETTER
Latest blog stories
sent to your
company’s email list
Call-to-Action
directing the buyer to the
website
Ability to share the
content

32. Other clients and inbound marketing
projects we’ve worked with:
• http://www.distributionerpdelivered.com/
• http://www.retailerpdelivered.com/
• http://www.collaborationstrategydelivered.com/
• http://desktopoutsourcingdelivered.com/
• http://www.office365delivered.com/
• http://www.gemins.com/
• http://www.myvirtualneighbor.com/
• http://www.clearingworks.com/
• http://www.admissionslab.com/
• http://www.memberpoint.com/
• http://www.fullquota.com

33. GET STARTED
TODAY
YMKMagency.com
know@ymkmagency.com
713-518-2071