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Optimize for clicks,
 not just rankings
http://yoast.com/
Some of our recent and current customers
Part 1

Boring search results
Seriously?
Seriously?
Slightly better... But only slightly.
That’s more like it!!
Part 2

Rating / review snippets
Rating snippets... Heavily abused.
No-one stands out....
Which isn’t just sad, it’s frustrating
SEM

    SEO             SEA



No purple cows in this SERP
M for Marketing

the action or business of promoting products




              Remember!!
No-one stands out....
That’s not promotion, that’s listing!
No purple cows in this SERP
Part 3

Video Snippets
Needed:

-   XML video sitemaps
-   OpenGraph markup
-   Google recognized embed codes
-   Video’s (d0h!)

                Video SEO
Slight bit of promotion :)
Part 4

rel=author
Needed:

- <link rel=”author” href=”<google+ link>” />
- yes it’s that bloody simple.




                Author links
Benefits:

- image appears in SERPs
- more by author:




                    rel=author
rel=author
Follow us   / Get in touch:
Twitter:     @yoast
Facebook:    http://www.facebook.com/yoast
Site:        http://yoast.com/

E-mail:     joost@yoast.com



And don’t forget to sign up to
our newsletter!




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Optimize for clicks

Editor's Notes

  1. Version 3.5\n29-2-2012\n
  2. On yoast.com I blog about SEO, WordPress, Magento and online marketing.\n
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  4. Some of my clients\n
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  17. You might as well have bought them a yellow pages listing.\n
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