2. Freecard A freecard or free card is a picture postcard with a variety of commercial, ideological or cultural messages which are distributed through racks in public buildings by an intermediary firm, which specializes in the production and distribution of such cards on a regular basis. YOCard Yo Card, yocards or YO!Card is a freecard advertising brand established in the Philippines in the year 2006. It is First Innovi Corporation’s premiere brand of Guerilla advertising services.
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6. Advocacy Make-A-Wish Philippines PETA World Vision Metrobank Foundation ABC Foundation PAWS IOM Fashion Team Manila Kickers Res-Toe-Run Zoo York Penshoppe Bratpack Oakley Food / Restaurant I-on Energy Drink Nestle Toblerone Tempura Media Jack TV Magic 89.9 MTV Chalk Magazine GMA ETC Service Bayantel Institut Santre Active Fun TMA Homeschool Lifestyle Caylabne Bay Resort Las Casas de Cala Buena Robinsonsland Filinvest Technology Blue Epson Music Warner Music Arts / Events Repertory Philippines Ballet Philippines CCP Silent Film Festival by Goethe-Institut Museum Foundation Others L’Oreal Fully Booked VISA
15. Make an IMPRESSION with CREATIVITY & OUT-OF-THE-BOX CONCEPTS This is YOUR opportunity for indoor VISIBILITY / BRANDING And remember that consumers KEEP a YOCard. Get Noticed
16. This is a way for you to… get attention be talked about build unique relationships get interactive cONnect…
17. be PLAYful! Have fun Creativity wins you points
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21. Rate of Influence and Persuasiveness of YOCard 21% Requested more information 23% Bought a product 24% Availed incentives 29% Attended an event 35% Supported an Advocacy 41% Visited featured website 12% They are useful 23% They have great pictures 28% They keep me up to date 31% Good source of information 38% You can take them home 42% They have clever ideas They are easy to find 8%
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23. Types of Postcards people are most drawn to: 5% Political 24% Tourism 25% New Products 28% Events 29% Music 29% Movies 30% Artists 32% Cool Brands 37% Fashion 47% Social Messages 50% Cool Pictures 26% Fashion 28% Scenic Landscapes 33% Colorful 40% Puzzle 50% Illustration 46% Slogans 8% Abstract 12% Black & White 17% Animals 27% Celebrities
