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What is
Digital Marketing
Relation of Digital Marketing and Internet Marketing
Digital Marketing
Internet
marketing
Marketing through
Digital technologies
Marketing solely
through Internet
Digital Marketing Channels
Overview
SEM
SMM
SEO
Content
Email
Banners
Mobile
SEO is Search Engine
Optimisation
optimizing website content,
HTML and associated coding
SEM is Search Engine Marketing
SEM extends beyond SEO to
paid advertising like Pay per
Click (PPC)
As the name suggests, SEO and SEM aims to be on the top of Search
Engines and increase visibility
SMM
• In today’s Digital Age, social
media is ubiquitous.
• Millions of people all around the
world spend most of their online
time on social media platforms
like Facebook, Twitter, Google+,
Instagram and LinkedIn etc.
Content
Content
Web
Content
Marketing
Content
Blogs
Articles
 SEO cannot be effective without good website
content.
 More and more businesses have become aware
of populating their website with enriching
content to attract and engage the customers.
Email Marketing With whatsoever advancement in
communication, email has yet not lost its
importance. It still plays leading role in digital
marketing. Social media too are linked with
emails and is still one of most the efficient way
of customer engagement.
Mobile Marketing
Marketing with close customer
engagement irrespective of
location and time but provides
location and time sensitive
information.
SMS, MMS, Mobile App are all
part of mobile marketing. The
websites are created nowadays
are also mobile/device
responsive.
Banners
Be a part of Digital Revolution by changing the conventional marketing
methods to digital marketing which is the convergence of marketing
techniques, internet and mobile technologies!
Think Yodigi!
Product of Sankalp Computers and
Systems Pvt. Ltd.
Contact Us
Sankalp Computer & Systems Pvt Ltd
Srv No 440/441, Narpatgiri Chowk, Mangalwar Peth
Pune, Maharashtra, India
411011
Ph.: (91)2041062300
Email: marketing@yodigi.coom
Website: www.yodigi.com

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Yodigi – The Digital Marketing Service

  • 2. Relation of Digital Marketing and Internet Marketing Digital Marketing Internet marketing Marketing through Digital technologies Marketing solely through Internet
  • 5. SEO is Search Engine Optimisation optimizing website content, HTML and associated coding SEM is Search Engine Marketing SEM extends beyond SEO to paid advertising like Pay per Click (PPC) As the name suggests, SEO and SEM aims to be on the top of Search Engines and increase visibility
  • 6. SMM • In today’s Digital Age, social media is ubiquitous. • Millions of people all around the world spend most of their online time on social media platforms like Facebook, Twitter, Google+, Instagram and LinkedIn etc.
  • 7. Content Content Web Content Marketing Content Blogs Articles  SEO cannot be effective without good website content.  More and more businesses have become aware of populating their website with enriching content to attract and engage the customers.
  • 8. Email Marketing With whatsoever advancement in communication, email has yet not lost its importance. It still plays leading role in digital marketing. Social media too are linked with emails and is still one of most the efficient way of customer engagement.
  • 9. Mobile Marketing Marketing with close customer engagement irrespective of location and time but provides location and time sensitive information. SMS, MMS, Mobile App are all part of mobile marketing. The websites are created nowadays are also mobile/device responsive.
  • 11. Be a part of Digital Revolution by changing the conventional marketing methods to digital marketing which is the convergence of marketing techniques, internet and mobile technologies! Think Yodigi! Product of Sankalp Computers and Systems Pvt. Ltd.
  • 12. Contact Us Sankalp Computer & Systems Pvt Ltd Srv No 440/441, Narpatgiri Chowk, Mangalwar Peth Pune, Maharashtra, India 411011 Ph.: (91)2041062300 Email: marketing@yodigi.coom Website: www.yodigi.com